If you’re looking to create a professional-looking e-mail marketing campaign, you need to start by looking at your options. Aweber is one of the most popular email marketing tools, and their templates are extremely easy to use (you’ll know exactly what to do). Not only that, but you have complete control over the layout and design of your campaigns. The best part? You can use any type of HTML you want. So, in this article, you’ll discover how to create an amazing Aweber template using nothing but plain HTML.
Step one: Set Up Your Email Account
The first step in creating an amazing Aweber template is to make sure you have an @aewber.com email address. You’ll also need to set up a new Aweber account if you don’t already have one (you can get the full scoop on how to do this here). Once you have everything set up, take a little break so you can come back and check out your new template.
Step two: Choose a Free Plan
You’ll want to choose a free plan for your Aweber account. This way, you won’t be charged for the service (and you can create as many email campaigns as you want without needing to pay). You can always upgrade to a premium plan at a later date if you decide you want more features. For now, you should be good to go with the basic plan.
Choosing a free plan also means you get to keep all of the emails you send out. You won’t need to worry about storage and there are no restrictions on how many emails you can send out per day. The only downside is that you can only have five tags (instead of the unlimited tags you can have with a premium account). So, if you want to organize your emails by topic or category, you’ll need to use a different email marketing tool.
Step three: Create your first email campaign
With your new @aewber.com email address and your free Aweber plan in hand, it’s time to create your first email campaign. The first step is to click the gear icon () in the top right corner of your screen. From there, you can select the Settings option.
From the Settings screen, you can configure your first email campaign. For this tutorial, we’ll call this email #1. The number after the @ symbol indicates the email ID that you’re using. To create your first email campaign, simply click the “Send out emails” button (). You’ll now see a form to enter the “To” and “Subject” for the email. Also, you can add a personal message if you’d like.
As you enter a recipient email address, you’ll notice a drop-down menu in the search bar. This menu allows you to choose a specific contact or select an option from a drop-down list. For our example, let’s select “Joe@example.com”. This will populate the To field with the email address Joe@example.com. Now that your To field is populated, click the blue button to send out your first email.
Step four: Customize your email’s appearance
You can make your first email look a little different by clicking the gear icon and selecting the Email Design option. From here, you can toggle between the two templates that Aweber provides: classic and simplified. The default template is classic, so you can continue working from there.
The simplified template makes your email look more like a tweet. The fonts and colors are more simplified, so if you prefer a cleaner look, this is the perfect option for you.
Step five: Set up automated email responses
If you’re regularly getting asked about your business or brand, you can set up automated email responses for common questions. To do this, click the gear icon and select the Automated Replies option. From here, you can make quick adjustments to your automated replies.
Once you’ve set up your automated replies, if someone emails you about your company or brand, you’ll receive an auto-generated reply instantly. You can also choose to have your reply sent from a different email address (you can choose an address on your domain).
Step six: Set up email tracking and analytics
Analytics and tracking are two very important tools every marketer should have in their arsenal. Luckily, Aweber provides a free tool for analyzing all of your emails. You can find this tool in your dashboard after you’ve sent out 10 or more emails. Just click the gear icon and select the Analytics option. From here, you can create new goals and track the progress of your campaign. You can also choose to have your analytics report sent to you monthly or weekly.
The only downside to this tool is that the data is only available in an Excel format, so you’ll need to have access to this software on your computer in order to make use of the feature.
Step seven: Explore Aweber’s documentation
Last but not least, we have the documentation. Aweber provides an in-depth manual for their products, along with video tutorials for even more information. Not only that, but you can also access their API directly from your dashboard if you need to (for advanced users). To explore their documentation, click the gear icon and select the Help option. From here, you can access the manual or create a new support ticket via the API.
That’s it! You now have a fully functioning email marketing tool. Congratulations! You can access the full manual by clicking here. Are you excited to get started creating amazing email marketing campaigns?