Email marketing is one of the most popular and effective ways of reaching out to your audience and engaging with them on a regular basis. With thousands of email marketing tools to choose from, it can be difficult to know which one is right for your needs.
There are many advantages to using email marketing in your marketing strategy. It is one of the simplest and most effective means of ensuring you connect with your audience, and ensure you stay top of mind.
The Simplicity Of Email Marketing
One of the major advantages of email marketing is its simplicity. You can put together an email in minutes and send it out. You don’t need to create a whole HTML webpage to do so. You don’t need to worry about servers or taking care of anything technical. Just focus on connecting with your audience and building a relationship.
In comparison, other marketing methods, such as social media marketing, require a significant time commitment. You need to set up accounts on all the major social media platforms, and then run several posts and campaigns on a monthly basis. Email marketing is a quick and easy way to get started and build your audience. You can send out a few emails a week, or a few times a day, and you will still see results. In terms of ROI (Return On Investment), it is very cheap and easy to set up, and it is constantly available on all the major social platforms. The fact that it is so accessible and easy to use makes it the perfect tool for use in your marketing strategy.
Easier To Measure And Optimize
When you use email marketing, it is much simpler to measure and improve upon the results of your campaigns. This is because you can track all the activity and actions taken by the individual sending the email. You can assign a specific person to each specific email campaign, and you can follow up any action taken after the email is sent. You can create several email campaigns, and track the results of each one individually.
With other types of marketing, such as paid ads on social media or display ads on search engines, you need to track lots of different metrics and consider a lot of different variables to reach effective results. Considerations such as ad copy, landing page, and conversion rates all need to be factored into your strategy. In comparison, all you need to do with email marketing is consider the open and click-through rates of your emails, and how many people actually acted upon the content within the email. The more you can do to remove all the complexity, the more you can focus on growing your business. The simpler you can make your strategy, the better your results will be.
More Engagement And Social Interactions
Another advantage of email marketing is its ability to encourage social interactions and engagement. The more you engage with your audience on a social level, the more you will see results. When someone shares one of your emails on social media, others who see it will naturally want to interact with you too.
Users on social media platforms have an entire digital landscape in front of them, and they can see your tweets, status updates, and Instagram photos all in one place. This means they have the opportunity to engage with you, provided you give them reason to engage. You can use social media to follow, like, and comment on posts related to your niche. You can also share blogs and web pages that are relevant to your niche, as well as engage with the author of the content. Your target audience is already on social media, so all you need to do is find a way to be visible to them. Make sure you engage with them on a social level, and you will gain their trust, and allow you to connect with them on a personal level.
Better At Building Relationships
Email marketing is much better at building a relationship with your audience than most other types of marketing. This is because the goal of the email is to build a relationship with the reader, and allow them to feel trusted and valuable. In comparison, most other types of marketing, including paid ads on social media, attempt to instill an immediate need or desire for something. In the case of paid ads on social media, this might be to purchase some product listed in the post, or enter a promotion code or catch phrase to win a prize.
With a relationship-building email, you are not trying to sell your product or service directly to your audience. You are not asking them to take an action, such as buy a product, visit a website, or fill out a form. Instead, you are attempting to create a connection with the reader, and allow you to have a conversation.
Even better, you can do this through social media. If someone replies to your tweet, or shares one of your blog posts, you can continue the conversation directly through email. You have the opportunity to engage with them further, or allow them to join your email list. As a result, you can send out emails containing more valuable information, build your list of loyal customers, and establish yourself as an expert in your niche.
The Integrations Available
With email marketing, you need to consider the amount of integrations available to you. Most email marketing software allows you to integrate with other software and applications, such as your social media accounts and websites. This means you can take advantage of all the extra features those applications and services have to offer.
For instance, if you use Twitter for your social media account, you can connect your email with Twitter. This will allow you to send out automated tweet messages upon the receipt of new orders, or when you have new content being published.
If you use a SaaS (Software as a Service)-based email marketing platform, you will find that you have a number of options for integrating with other services and applications. This will make your life much easier, and allow you to focus on growing your business, instead of worrying about tech stuff.
Conversions And Results
One of the main advantages of email marketing is its conversion and results-based metrics. Just as with any other type of marketing, you can measure the success of your email campaigns based on the number of leads and sales you generate. If you use an email marketing tool that tracks actions taken, such as clicks, and allows you to monitor these metrics, you will quickly see results.
Email marketing is actually a form of marketing that can be managed on a very basic level, allowing you to get started quickly and effectively. If you are looking for a tool to help you connect with your audience, and grow your business, we recommend you try out AWeber.
AWeber provides a number of useful features, all designed to make your life simpler, and help you grow your business. Most notably, AWeber is completely free for the first 30 days, and then scales based on how many subscribers you have. This allows you to try their service without worry.
How To Create A Customer-focused Email Marketing Strategy
If you want to create an effective email marketing strategy, you need to think about what your customers want, need, and expect. Simply sending out a generic email full of marketing pitches will likely turn off your audience, and result in decreased interest and engagement. If you want to create an effective email marketing strategy, you need to consider what your customers want, need, and expect, with a view to satisfying their needs, and creating long-term, value-based relationships.
To start, you should look to see what your customers want, need, and expect in terms of your product or service. Consider the type of content you typically produce, and the platforms such as Twitter that you use to find your audience. From here, you can craft an email marketing strategy that is perfectly suited to creating value, and establishing you as an expert in your industry.
Conclusion
As you can see, there are many advantages to email marketing. It is a tool that can help you reach your audience, and engage with them on a regular basis. By taking the time to find your target audience, craft a value proposition, and develop a plan, you can ensure you hit the ground running, and optimize your results when using email marketing.