Getting an email notification when a new subscriber signs up for your list is one of the most convenient ways to stay connected with your audience, but it’s not the only way. With the right automation tool, you can take advantage of email marketing on a whole other level and have new subscribers interacting with your content every week.
Consider AWeber, the #1 productivity app in the Apple App Store with over 500 million downloads.
With AWeber, you can create email campaigns that trigger based on events or conditions you establish within the email campaign itself. For example, you might want to send a welcome email to new subscribers or customers that have purchased a certain product, or you could send a tip on how to save money through automated savings plans based on how many transactions you have on file. AWeber makes it easy to create automated emails that build on one another, resulting in a steady stream of engaged followers who are constantly getting useful information from your email marketing campaigns.
Here are 5 ways that AWeber can help you automate your email marketing so you can spend more time engaging with your audience and less time worrying about the mechanics of sending out emails:
#1 Setup Automated Email Campaigns
If you’ve ever tried email marketing, you’ll know that setting up automated campaigns can be a hassle. Even if you use a tool like AWeber that makes the process a little more streamlined, you still need to remember to set up the emails to send out on a regular basis. With AWeber, you can create up to 20 automated emails that will automatically send out on a schedule you establish, like weekly, bi-weekly, or monthly.
Each email will have customizable subject lines and messages that you can control. Plus, you can even set the emails to send out at a time when you are not physically present, making it even easier to keep track of when to send out each blast. If you’re new to email marketing, starting with a few simple automated emails that build on one another will prove to be extremely beneficial and make the entire process much less overwhelming.
#2 Use Triggers Within the Email Campaigns
Triggers within your email campaigns are activities or events that can trigger an email notification, reminder, or some other action. For example, the subscribe button on your website can be a trigger that will send out an email prompting your audience to subscribe to your list. The beauty of using triggers is that you can then tailor the content of the email based on whether or not the subscriber took the action you desired. This way, you’ll know exactly what led to the action and can follow up with further marketing efforts that will be more effective in generating leads and growing your business.
Triggers within your email campaigns make it easy to send out targeted information that will be more effective than a standard email blast that will reach everyone on your list. Consider using a tool like AWeber that makes establishing and running an email campaign easier and more affordable.
#3 Use Personalized Content
Your email marketing campaigns will be more effective if you use personalized content. Whether you’re using the same tactics to target different groups of people or you’re speaking to your audience as a whole, your messages should reflect the individuality of the person reading them. You can use a tool like AWeber that automatically pulls in information from your email list to create a unique, segmented experience for each subscriber. You can further segment your lists based on an event, like the purchase of a product, while others might be interested in your savings tips depending on their financial situations. Creating unique content for each person on your email list makes it easier for you to track which tactics are proving the most effective and enables you to continually refine your approach while expanding your reach to new audiences.
#4 Track Opinions, Likes, and Dislikes
To get the most from your email marketing, you need to be able to track the results of your efforts. Just because someone subscribed to your email list doesn’t mean they’re going to automatically start buying your product or having open conversations with you about your services. You can use tools like Google Analytics to track the results of your email marketing campaigns and set up automated alerts based on how people interacted with your content. For example, you can use the Data Studio platform to set up automated alerts that will notify you when someone clicks a particular link or drops a particular product into the cart, among other things.
Having feedback on what is and isn’t working allows you to continuously improve your approach and get more in return. Plus, you can use this information to determine how effective specific campaigns or offers were in driving leads to your business. For example, you might find that a combination of sales and marketing emails resulted in the most leads as compared to a single type of email campaign. This kind of analysis will then allow you to set up automated campaigns in the future that will continue to generate leads for your business.
#5 Use Metrics in Your Campaigns
There are numerous ways to track the effectiveness of your email campaigns. One of the simplest but most effective ways is to use metrics. When you use metrics in your email marketing, you are essentially measuring the results of your efforts in terms of concrete numbers. To start, you can use Email Analytics to track email opens, clicks, and unsubscribe rates. Compiling this data across your different email marketing tools into a single report will then allow you to effectively track the results of your campaigns and optimize future efforts.
Email Analytics provides you with tons of information about your email campaigns ranging from the number of opens, clicks, and unsubscribes to the percentages of people that actually clicked on your buttons and whether or not they converted into sales or engaged with your content in some other way. From there, you can use the data to identify patterns and determine what is and isn’t working with your content.
To put it simply, metrics allow you to track the results of your email marketing campaigns while giving you a clear idea of how and why certain methods are proving more effective than others. If you’re looking to take your email marketing a step further, using metrics is the next best thing to having a personal assistant hand-crafting a perfect email for you.
To help you get started, we’ve compiled a list of the top 20 metrics every email marketer needs to know.
What Are the Top 20 Metrics Every Email Marketer Needs to Know?
The following metrics will help you track the results of your email marketing efforts and determine whether or not your strategies are working: