Are you in the habit of sending out mass emails to your subscribers? You’re not alone. According to Business2Community, 76% of businesses send out monthly newsletters via email, and 61% do so repeatedly. That’s a lot of engagement! But how can you make sure that your messages are effective, and will encourage your subscribers to action? Let’s explore…
Personalize Your Message
One of the ways that you can make sure your emails are effective is to personalize them. By doing this, you can engage your subscriber and make them receptive to what you have to say. In the same way that you would write a personalized letter to a friend, you can write a personalized email to a subscriber. You could take the time to write a thoughtful, compelling email just for them. A simple way to do this is to use a service like AWeber, which can integrate with your favorite email editor to make the process easy.
But perhaps the best way to make sure your emails are personalized is to use a service like Mass email marketing company Sendgrid, which can take the monotony out of email marketing. With their drag-and-drop email editor, you can simply upload a list of subscribers and begin sending out personalized messages. Alternatively, you can do this via the intuitive Hootsuite platform, which many businesses use to engage with their audience.
The key is to find a way to personalize your message for each individual recipient. If you can do this, you’ll be able to engage with them on a more personal level, and make them more receptive to what you have to say.
Create Short And Snappy Headlines
Even before you get into the writing of your actual email content, you can use a service like Headline Analyzer to generate heads for your blog posts, sales pages, and more. The tool can analyze the open rates, CTRs (click-through rates), and more of your headlines, and will even suggest the perfect length for your headline based on the niche you’re in. For example, if you’re in the weight-loss niche, the tool will suggest 3-5 words for your headlines.
But you should use your own judgment to determine the perfect wording for your headlines. You can also set a budget to ensure that you don’t overdraw on your headline research, but rather save up for the content that you’ll write.
Use Stats To Your Advantage
Even if you want to write the most compelling email possible, it won’t matter if your email ends up in the spam folder if you don’t have enough subscribers to make a difference. Thankfully, you can use a tool like MailChimp to segment your list and target the right people with relevant emails. With a small business email list of just 500 subscribers, for example, you can target the following groups of people:
- Gen Z
- Millennials
- Baby Boomers
- Traditionalists
- Country Clubbers
- Foodies
- Family Fun Lovers
- Romantic Travelers
- And so much more
With this approach, you can ensure that you’re engaging with the right people, and can customize your messages based on what will make them more receptive to what you have to say. The key is to find the right stats to help you identify the niche of your audience and segment your email list.
Make It A Question
Even if you have a compelling subject line and a personalized, well-written email, it won’t mean much if your email is ultimately ignored. According to HubSpot Blogs, you can increase the odds that your email will be read by using a question mark at the end of your subject line. If you were to send out an email with the subject line, “Customers Also Bought”, you would increase your open rates by 27% with a question mark at the end of your subject line, compared to a line without a question mark.
But to reiterate, the best approach is to write a personalized email that will make your subscribers feel like they’re reading a message just for them. The key is to use stats to find your target audience and set yourself up for success.
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Short And Sweet
Let’s say that you’re writing an email to promote a new product or a service, and you want to keep the email light and sweet. In that case, you can use a tool like Canva to quickly put together a stylish, clean slate to present your product. Canva’s email marketing templates are built with a magazine-style layout, so you can quickly and easily adapt the design for your own needs. Plus, you can use the tool’s stylish fonts, colors, and layouts to create a polished, personalized feel.
Along with the design template, you’ll get the emails’ content, formatted for easy reading. In addition, Canva offers a drag-and-drop editor for those who want to further personalize their messages. If you’re a business owner or operator who is looking for a simple tool to help you send out professionally written email messages, Canva is a great choice.
Keep It Informative
If you’re writing an email to update your subscribers on a new product or a service, you want to make sure that they’re getting as much value as possible from your communications. One way to do this is to keep your emails informative. According to HubSpot Blogs, when people open your emails, they want to quickly get to the point without having to read through unnecessary fluff. So if you have a lot of value to share, you can use the space efficiently.
To create value, you can use a tool like Marketo to segment your email list, and target the right people with relevant emails. With a database full of subscribers, you can use Marketo to segment your audience by income, gender, age, and more. You can use the platform directly from within your email marketing software of choice to send out automated emails or use a service like MailChimp to send out semi-automated emails.
Another way to add value is to educate your audience about something new. With each email, you can use a service like Hello Fresh to provide your subscribers with valuable tips and information about food and nutrition. For example, you can use the platform to send out emails with tips on how to prepare popular meals quickly and easily. Or you can use the tool to send out emails with helpful hints on how to improve their dietary habits. In both instances, you’re providing your subscribers with valuable information, and keeping them engaged.
Avoid Clutter
Avoid unnecessary distractions when you’re writing an email. For instance, if you’re writing to promote a product or service, you don’t want to include images that are not directly related to the topic at hand. This could potentially cause you to lose the reader’s attention, and decrease the chance of the email being opened or responded to. Instead, use a tool like Canva to quickly put together a stylish, clean slate to present your product. Or, if you’re writing for food bloggers, you can use the platform to create a virtual fridge where you can organize and store your favorite recipes. You can also use the tool to connect with other bloggers who are working towards the same goals as you are – Building a Community!
Organizing a meeting with a coworker or a friend can be a challenge. It’s not easy to get everyone’s schedules aligned so that you can meet somewhere convenient. So if you’re looking for an alternative, you can use the calendar on Meetup, where you can connect with people who share your interests. By joining a group in your area of expertise, you can ensure that you’re getting involved in appropriate group activities, and can meet people who are working towards similar goals as you are.