Managing a business is a lot of work and not all of it can be positive. There are a lot of things that you have to consider before making crucial operational decisions, like whether or not to switch marketing automation tools. AWeber is a relatively new entrant to the market, but they have established a solid reputation for themselves as a go-to marketing automation tool for small businesses. Let’s take a closer look at the pros and cons of AWeber’s services.
The Pros
AWeber is a relatively new entrant to the market and they have established a bit of a reputation for themselves as a solid tool for marketers who want to have a quick and easy process for sending out automated marketing emails. They have a simple to use dashboard and a helpful support team that is available 24/7. One con that I came across is that AWeber doesn’t offer free trials or very generous discount codes. But other than that, the pros are many.
The Cons
On the opposite end of the spectrum, we have a lot of serious cons. First off, AWeber doesn’t offer a free trial and when you do decide to take them up on their generous offer, they charge you $47 per month plus taxes. This might not seem like a huge con to some people, but if you’re in the business of sending out automated marketing emails, then you’ll quickly discover that this is a lot of money. AWeber recommends that you sign up for their Enterprise plan which costs $297 per month plus taxes, but you can’t go lower than this.
Another con is that AWeber has a few features that are outdated or missing compared to competing products. For example, they don’t offer any sort of mobile marketing integration and their lack of social media integration is also quite apparent. The dashboard is also outdated and it doesn’t offer any sort of visual appeal. But beyond these minor annoyances, the cons are relatively minor.
What Should You Do?
Overall, AWeber is a decent choice for marketers who want to keep things simple and don’t want to get bogged down with lots of frills and customization. But if you’re looking for advanced features, then you might want to look elsewhere. In cases like this, simplicity can mean losing out on a lot of functionality.
Managing a business is a lot of work. There are a lot of things that you have to consider before you can make crucial operational decisions, like whether or not to switch marketing automation tools. AWeber is a relatively new entrant to the market but they have established a solid reputation for themselves as a go-to marketing automation tool for small businesses. Let’s take a closer look at the pros and cons of AWeber’s services.