Email marketing is one of the biggest and most popular topics on social media. Many big brands and well-known companies rely on email marketing to send out informative emails to customers. These emails usually contain news about the company, discounts, and special offers. If you’re looking for an email marketing platform, then you’ve come to the right place! In this article, we’ll compare two of the most popular platforms in this space, Reddit and AWeber.
Both platforms are fairly versatile, offering a multitude of features that can be useful for different marketers. Here’s a short-list of the key features that you should know about:
- Email templates
- Content curation (Creating content on the platform and making it available to other users)
- Marketing automation (Setting up automated email campaigns to send to your contacts)
- Social media integration (Connecting your social media accounts to the email campaign)
- Pricing plans
Security & Compliance
The security and compliance features on the platforms are what make them worth considering for big brands and well-known companies. Reddit is a self-regulatory community with several hundred millions of monthly active users. This is a great feature for marketers, allowing them to send emails that are guaranteed to be approved by the audience.
AWeber is a certified ISO 27001:2013 company with over a decade of experience in email marketing. The platform has all the features that you’d need from a security and compliance standpoint, including two-factor authentication and spam protection. These are critical features for marketers that want to avoid any issues with their email campaigns.
The user experience on the platforms is incredibly important, especially if you’re planning on using the product for business-related purposes. Reddit’s interface is very clean and minimal, with large preview images and clean text. The layout of the platform is easily navigable and simple to understand.
AWeber’s interface is pretty sleek and minimal, too. However, the main difference between the two platforms is that Reddit is a community-driven website, while AWeber is a business-focused one. This means that marketers using Reddit may find that the UX is more suitable for educational and social purposes, while those using AWeber may find that the UX is better suited for marketing and selling goods.
The support on the platforms is also important to consider, especially if you’re planning on using the product for business purposes. Reddit has several resources available to users, including an FAQ section, community forums, and frequently asked questions. If you’re ever stuck on something, the chances are that there’s someone on the platform who can help you.
AWeber offers an in-house support team and a vibrant community, and also has a very active online presence. The company provides 24/7 online and phone support as well as a knowledgebase with over 300 articles. Many marketers may prefer the level of support that AWeber provides, especially for technical issues.
It’s important to note that neither of these platforms are free, and that you’ll need to decide whether or not the pricing plans are worth it for your business. It’s also important to determine how much you’ll need to spend on each platform, given their different licensing fees.
Reddit is probably the cheapest of the two platforms, starting at only $5 per month, with AWeber being more expensive at $15 per month. However, if you’re looking for flexibility and have a lot of emails to send out, then AWeber may be worth it. One of the main reasons why AWeber is so expensive is because of the additional features that it provides, including auto responders, webinars, and video content.
Cost Of Ownership
It’s important to remember that ultimately, cost of ownership is also important to consider. Not only does this factor include the price of the product itself, but also the amount of time that it takes to get set up and the maintenance costs that you incur.
AWeber is a subscription-based service, meaning that you’ll need to pay month after month. This pricing model can be somewhat frustrating for people who are looking for a one-time payment, especially given that the platform offers a freemium model as well, where you can get started for free and then need to upgrade to a paid account to use all the features.
There are several other considerations that you should make before choosing one of these platforms. First off, do you want to focus on building a community or do you want to market to existing customers? If you want to build a community, then Reddit may be a better choice since it’s a much larger community with dozens of different subreddits that you can participate in. If you’re looking to market to existing customers, then AWeber may be the better choice since it has a more targeted audience.
Another important consideration is how much data do you want to store and process? If you want to store a great deal of data and have a very robust reporting system, then AWeber is the better choice since it offers a ton of storage and a dashboard that’s very customizable.
Last but not least, do you want to be responsible for sending out all the mail or do you want to outsource this task to AWeber? If you want to be responsible for sending out the mail, then AWeber is the better choice since it gives you full control over your email marketing. If you want to outsource this task to AWeber, then Reddit is the better choice since it has a fairly streamlined interface for creating emails and sending them out.
Ultimately, email marketing is one of the biggest and most popular topics on social media. Many big brands and well-known companies rely on email marketing to send out informative emails to customers. These emails usually contain news about the company, discounts, and special offers. If you’re looking for an email marketing platform, then you’ve come to the right place! In this article, we’ll compare two of the most popular platforms in this space, Reddit and AWeber.