10 Reasons to Use AWeber Instead of MailChimp

You’ve probably heard of MailChimp. It’s one of the most popular email marketing platforms available. Now, you might wonder if there’s a reason why you should use AWeber instead. Let’s take a look.

1. Better Known For Providing Best In Class Solutions

One of the reasons why MailChimp has been so successful is because it provides some excellent value propositions for businesses of all sizes. For one, the platform is extremely affordable. Even the most basic plan is only $5 per month. For another, MailChimp offers a free trial. That means you can test out the platform without any type of commitment. If you decide at any time during the free trial that you don’t want to continue using the service, you can just cancel it and you won’t be charged. For those interested in learning more, they also offer a free basic tutorial which can be accessed here. In addition, MailChimp offers support via email, phone, and live chat 24/7.

2. More Than Doubling In Value

Depending on how much time you want to spend on your email marketing, you can choose between the following 3 pricing plans:

  • Basic – $5 per month
  • Pro – $15 per month
  • Elite – $25 per month

As you can see, the more you spend, the more you pay. However, if you’re looking for a free trial, the Basic plan is the best option. If you want to see how AWeber handles sending out emails compared to other email marketing platforms, you can try out their free 14-day trial here. Even better, you can signup and login using your phone number, which makes the process much easier.

3. More Than Doubling In Features

If you’re looking to grow your email list quickly, you can’t go wrong with AWeber. Not only does it offer a free trial, but it also prides itself on having one of the most advanced API’s (application programming interfaces) in the industry. Some of the features are:

  • Single Email – Allows you to send a single email to your subscribers.
  • Unsubscribe – Allows you to send an email to your subscribers that they have unsubscribed from your mailing list.
  • Frequency Email – Allows you to schedule emails to be sent to your list at a pre-defined interval.
  • Template Email – Allows you to create and send out custom emails using pre-defined templates.
  • Autoresponder – Has an automated reply function that allows you to easily set a schedule for automated email responses from your site.
  • Tracking – Keeps track of the opens, clicks, and unsubscribe requests for your email campaigns so you can measure their effectiveness.
  • Segmented – Allows you to target specific groups of people within your list based on predefined criteria such as geography, gender, or interests.
  • Marketing Channels – Connects to the most popular social media platforms (e.g., Twitter, Facebook, and LinkedIn) to gain access to hundreds of millions of users.
  • Content Calendars – Allows you to plan out content and schedule it to be published at a pre-defined interval.
  • Mobile-Friendly Opt-in – Allows you to create an opt-in form that is mobile-friendly and accessible on all phones and tablets.
  • HD Promo – Allows you to upload a high-quality video for your website or blog to engage your audience.
  • Scheduled Posts – Allows you to schedule tweets and Facebook updates so you can automate the process of promoting your content.
  • Analytics – Allows you to track the results of your email campaigns and analyze the data to improve your performance in the future.
  • Pricing – Reflects the value that AWeber places on customer success and listserv member engagement over the cost of individual plans.
  • Free Hosting – Comes with free, unlimited hosting so you can save any content you want on your site (e.g., blog posts, videos, and landing pages).
  • WordPress Plugin – Automatically adds Twitter, Google+, and Facebook sharing tools to your WordPress blog.
  • Ticketing System – Manages your subscriptions and orders (e.g., tickets, products, or services) for you.
  • VIP Member Area – Provides members with additional features and functions to take advantage of.
  • All-in-One – Combines a number of different features into one convenient package to save you time and effort.
  • And Much More! – Offers a variety of other value-added features to gain an edge over your competitors.

Not only does AWeber offer a free trial, but it also comes with all the features necessary for a small business owner to thrive in today’s world. If you have a website or blog, you can use the platform to quickly and easily build an email list. Then, you can use the list to gradually grow your business.

4. Integrates With The Most Popular CMSes (Content Management Systems)

MailChimp can be integrated with the most popular content management systems (CMS), including WordPress, Joomla!, and Drupal. This makes it much easier for website owners to get their updates out there to the public. In fact, MailChimp even offers CMS integrations for free. Simply visit the website and download the appropriate installer.

5. Pro Tools to Compose Email Marketing Content

If you’re looking to create engaging email marketing content, AWeber provides you with the necessary tools to do so. Thanks to its powerful text editor, you can craft various welcome emails, follow-up emails, and more! You can use the integrated toolchain (e.g., the email editor, the RSS feed generator, and the automated email responder) to build and send out your emails with ease.

6. Track Engagement With High-Quality Reports

One of the great features of AWeber is its built-in analytics. This way, you don’t have to rely on external tools to track the open rate, click-through rate, and unsubscribe rate for your email campaigns. Instead, you can use the platform’s dashboard to gain insightful reports that can help you make better decisions regarding your future campaigns. Of course, you can download all the reports directly from the platform, as well.

7. Built-in Analytics, So You Don’t Have To Depend On External Tools To Monitor Performance

In addition to the quality reports, AWeber provides you with detailed statistics and metrics regarding the performance of your email campaigns. Without external tools, you can easily monitor the open rate, click-through rate, unsubscribe rate, and cost-per-acquisition for each campaign. This allows you to make informed decisions regarding the future of your business.

8. Monetizing Content For Affiliate Marketing

If you’ve been contemplating ways to monetize content on your website or blog, AWeber can help you out with that. Not only does the platform offer affiliate marketing opportunities, but it also provides you with the necessary tools to implement it. Not sure what affiliate marketing is? Here’s a quick definition: Put simply, affiliate marketing is when a third party (often referred to as an “affiliate company”) earns a commission for sales that are referred to them from a website or blog. Typically, affiliate companies partner with brands, retailers, and companies to promote their products and services via affiliate marketing.

Thanks to its powerful automated affiliate marketing software, you can easily set up affiliate programs for your blog or website. Then, you can choose from a variety of affiliate programs (e.g., Amazon, iTunes, and Google Play) to promote.

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