Illegal email marketing is a practice that comes under the radar of many marketers because they think it’s harmless. However, this could not be further from the truth. The fact is that illegal email marketing is a huge issue and one that needs to be addressed. It can be particularly damaging to a brand’s reputation and, in some situations, it can even cause lawsuits.
Let’s examine how illegal email marketing impacts a business and the steps that should be taken to stop it.
The Dangers Of Illegal Email Marketing
It’s important to note that there are many dangers associated with illegal email marketing. First, if a company is sending spam email campaigns without concern for whether or not it’s legally allowed to, they’re going to encounter major problems. Not only will they likely end up on the wrong side of the law, but their email address could end up on a blacklist. The latter is something that could seriously impact their business, especially if they’re depending on email marketing to promote their products or services.
The Dark Side Of Online Communities
One of the major dangers of illegal email marketing is that it can lead to a company being sued for defamation. In a defamation lawsuit, a defendant is accused of making false statements that harm the plaintiff’s reputation. In this case, the plaintiff could be a business or an individual. When a company or individual decides to report illegal email marketing, they’re doing so in the knowledge that the defendant will most likely not believe them. Thus, the risk of being wrong is very high. But, the fact remains that they have the right to reply, regardless of whether or not they believe it to be true. And, in some cases, they will be right.
How To Report Illegal Email Marketing
So, how does one go about reporting illegal email marketing? For starters, one needs to remember the three A’s: availability, accessibility, and accuracy. First, one should check to see if any of the parties involved are willing to talk to you. If so, great! Next, the company that is running the email marketing program should be asked to justify their actions. Finally, you should verify that the information provided is correct.
Once these three steps have been taken, one can submit a complaint to the proper authorities. In some cases, this could mean going through the proper legal channels, such as contacting a lawyer or the Better Business Bureau. However, in other situations, it could simply mean contacting the company directly through a contact form or letter. Whichever avenue is chosen, the end result is the same: Someone will be held accountable for this type of behavior.