How to Use AWeber for Product Marketing: Product Launch & Retention

If you’re new to digital marketing, you might be wondering how to use AWeber to effectively promote your products.
Whether you’re a seasoned marketer or just getting started, this blog post will teach you the tricks of using this platform to grow and engage your audience.

Set Up Your Deals & Discounts

One of the crucial things to consider when using any kind of marketing tool is how you will promote your deals and discounts.
To attract potential customers, especially during the initial phases of a product’s life, you will want to offer exclusive deals and discounts.
However, as you get to know your audience better, you may decide to reduce or eliminate these perks.

To set up your deals and discounts, sign up for a Free AWeber account at
Next, visit the Deals & Discounts section of your account and click on the “New Deal” button.
A popup window will appear with a brief description of what the deal is and how it works.

From there, you can either choose to keep the deal private until the end user makes a purchase or choose to make it public.
The public version of the deal will be visible to anyone who happens to visit the page where you’ve posted it.
It’s a great way to get the word out there about your special offer without needing to spend a lot of money on adverts.

Choose The Right Email List

When you first set up your account with AWeber, you will be presented with a variety of email lists to choose from.
If you’re just getting started and don’t yet have a large pool of customers to pull from, you can use the free trial to identify which email list will work the best for you.

To identify the best email list for your product, you will need to consider a number of factors.
Firstly, find out what type of content your audience is most interested in.
For example, did they sign up for your list because they were interested in investing or buying real estate?

You can then create email campaigns that target the relevant audiences based on their interests.

For instance, investors may receive marketing emails about investing offers and tips, while real estate owners may receive emails about purchasing properties.

Depending on your product, you may need to consider creating separate lists for men and women, or new customers and existing customers.

Monitor Your Campaigns

To ensure you’re reaching your target audience, you will need to monitor the results of your campaigns.
You can do this by searching for the keywords or terms that you used in the subject line of your email campaigns.
On AWeber, this is called a “keyword tracker”.

Monitoring your keyword performance is important for two reasons.
Firstly, you’ll want to know how well your ads are performing so you can optimize your spending.
Secondly, you’ll want to know if your target audiences are actually noticing your ads so you can determine whether or not this is the best use of your marketing dollars.

To get started with your keyword tracker, visit the “Tools” section of your account and click on the “Keyword Tracker” button.
AWeber will display a short form that you can fill out with your search terms and details about the type of content you’re publishing.

Determine Your Budget

Another important factor to consider when creating an email list is your budget.
For the sake of this example, we will assume you’ve decided to go with a paid campaign instead of a free trial, so you have a set amount of money to spend on email marketing.

It’s important to set a budget because there are many platforms out there that provide free email lists, but if you want to see results, you’ll have to spend money on adverts.

To determine how much you should be spending, take your budget into consideration and then multiply it by two.
For example, you have a one-time fee of $500 for your paid campaign.
If you want to get the best possible results from this investment, you will need to allot $1000 for the initial campaign.
After that, you can allocate another $1000 for the subsequent campaigns.

Build A Subscription-Based Business

Instead of relying on one-time offers and discounts to attract customers, you can use a subscription-based marketing plan to grow your business.

This is where you generate revenue by charging a recurring fee to access your product or service.

To do this, you will want to create a plan where you charge your customers or users once and then continue to collect revenue from them over time.

To get started with a subscription-based business on AWeber, follow the same steps as above, but instead of creating a one-time deal, create a plan where you charge your customers a monthly fee.

Use The Right Media And Platforms

It’s important to use the right media and platforms to promote your product.
For example, if you’re using adverts on social media to attract potential customers, you’ll want to make sure that you’re using the right kinds of adverts.

It’s also important to use the right platforms.
If you’re using social media to promote your product, you’ll want to make sure that you’re on the right platforms.
The three bigs social media platforms are Twitter, Facebook, and Instagram.

To ensure that you’re using the right kind of media to attract the right kind of audience, you can use platforms like Taboola, which will suggest relevant content based on what you’re reading or listening to.

These are just some of the things to consider when using AWeber; however, once you get the hang of it, creating a marketing plan isn’t very hard.

Above all else, make sure that you understand how AWeber works and how to use it effectively for your needs.

Scroll to Top