You’ve probably heard of email marketing. After all, telling people you’re interested in what they think and how they behave is one of the most basic forms of marketing.
While it’s fairly easy to understand the concept, putting it into practice and driving clicks to your website are two very different things. As a retail furniture store owner, you might be wondering how you can take advantage of this popular method of customer communication.
The Basics Of Email Marketing
Before we jump into the nitty gritty of putting email marketing to work for your store, it is important to understand the basics. First, you’ll need a list of potential or existing customers. You might already have a list of customers you acquired through other marketing methods. If not, you can use tools like CRM to build a comprehensive database of previous and present customers.
Once you have your email list, you can start sending out daily or weekly emails containing products and discounts that are relevant to your customers. While you might want to personalize these emails a bit, sticking to basic information like the nature of your business and your email address will result in a more effective drip campaign.
Why Furniture Retailers Should Be Doing Email Marketing
The main reason why retail furniture stores should be using email marketing is because this medium is so cost-effective. For less than $20 a month, you can have access to millions of email subscribers across the globe. Plus, since email is such a global platform, you can be sure that you’ll reach a wide audience.
According to HubSpot Blogs research, 96% of respondents said they would receive frequent emails from businesses that they’re connected to online. Additionally, 85% said they would appreciate receiving discounts and special offers via email. This makes sense when you consider the fact that many people receive so many emails from brands and businesses they’re connected to online that it can be hard to keep up.
5 Tips For A Succesful Email Marketing Campaign
Now that you have your email list, it’s time to get to work and start driving traffic to your site. To help you along the way, here are five tips for a successful email marketing campaign.
- Find your sweet spot
- Test Your Subject Line
- Personalize Your Email
- Be Present
- Be Actionable
Let’s get to it. First, find your sweet spot.
Depending on which platform you use to send emails, you’ll need to find the email client that works best for you. Some people prefer Gmail, while others might prefer Outlook.io. Your email client of choice will determine how you compose and send your emails, along with the frequency at which you send them. Once you’ve found your perfect fit, stick with it and don’t move to another platform unless you’ve tested and found it to be less effective.
Next, test your subject line.
With so much competition for email subscribers’ attention, you’ll want to make sure that your email stands out. One of the best ways to do this is with a subject line that’s relevant to the email’s content. To find the right subject line, you need to take a little bit of research. Once you have your subject line, you can experiment with different variants to see which one results in the most clicks.
To effectively test your subject line, you’ll need to look into A/B/and multivariate testing. With AB testing, you simply A/B test two different versions of a subject line. Multivariate testing lets you test more than two variables at a time. While there are many tools out there that can aid you in this process, you can simply use Google or Bing to enter your subject line, then enter ‘?A/B Testing’ as the search term. Here you’ll find hundreds of articles from reputable sources that cover the topic in detail. From there, you can choose the one that suits you best.
Once you’ve found your subject line, it’s time to personalize your email.
To make your email more personal and relevant to your subscribers, you can use the name of your email client’s avatar (also known as the ‘profile picture’) to represent the brand. You can also add a logo and a personalized message. However, make sure you don’t go overboard with this section or your email will start to look like every other boring email that your subscribers get.
To add a personal touch to your email, you can use free tools like Papercut or Hello Bar to add a card to your email. Alternatively, you can create a short email with a picture on it and add that instead.
Personalize Your Email
Now that you have your email list, you’ll want to start personalizing your emails. For instance, you can let your subscribers know about upcoming sales events or offers by sending out periodic emails with special announcements. You can also ask customers for their opinion on products you’re offering and how they would like to see the company improve.
One of the best things about email marketing is that it’s so easy to do. Simply compose a short email and send it out to your subscribers. With any luck, they’ll click on the link you provided in the email and take further action, such as making a purchase or signing up for your newsletter.
Since your email list contains a gazillion subscribers, you can bet that many of them are on a perpetual email list. This means that your emails will continue to show up in their inbox even if they unsubscribe. To effectively drive traffic to your website, you need to be sure that they unsubscribe from your list if they’re no longer interested in hearing from you. For best results, make sure that you’re emailing from a reputable source with a recognizable name.
To find out how people are reacting to your emails, you can use tools like MailChimp that provide analytics and lead tracking. It will also tell you which part of your email got the most clicks and opened the most correspondence.
To effectively drive action and results from your email marketing campaign, you need to make sure that it’s relevant and beneficial to your customers. To do this, you need to constantly analyze the results of your emailing. You can use tools like Google Analytics to track the effectiveness of your campaign and determine what’s working and what isn’t.
Additionally, you can use tools like MailChimp to gain insight into which emails result in the most engagement and how you can improve your efforts. With these tools, you’ll be able to pinpoint the content that’s driving the most traffic to your site and develop a clear plan on how you can continue to use email to improve your reach to this audience.
The basics of email marketing are something that just about anyone can understand. However, putting these concepts into practice and seeing real results are something that take some research and experimentation. Once you have these fundamentals down, it’s time to get creative and come up with some unique ways to use email to grow your business.