Richard Lhermitte VP Sales & Marketing at ENENSY Technologies: The Most Important Email Marketing Tip

Email marketing is one of the most important and effective forms of marketing. Not only does it reach a lot of people, but it also provides a way for your company to stay in touch with its customers. The more you know about email marketing, the more you’ll be able to utilize it to it’s fullest potential.

What is email marketing and why should you care?

Email marketing is simply the practice of sending out commercial emails to people who’ve expressed an interest in your product or service. The key is to find a way to connect with your audience and make them feel like you’re just trying to help them, rather than sell to them.

Why should you care about email marketing? Consider this:

According to HubSpot, about 74% of people in the US read, reply to, or watch videos from email marketing campaigns.

With that in mind, you’ll be able to see how valuable email marketing can be. Hopefully, this post will help you better understand the most important email marketing tip.

The Most Important Email Marketing Tip

The most important email marketing tip is to make sure you build a relationship with your audience. Email marketing is about getting to know your audience and engaging with them so that they retain your message and continue to engage with you even after the initial campaign. You’re not just trying to pitch them a product; you’re trying to build a long-term relationship with them so that when it comes time to promote something, they’ll already be thinking about you.

To do this, you need to establish a relationship with your audience and make them feel like you’re genuinely trying to help them. You can build this relationship through:

Relationship-Building Strategy

When you’re developing your relationship-building strategy, you need to consider two things:

  • What are you trying to achieve?
  • How do you intend to go about achieving it?

What are you trying to achieve? The first thing you need to do is figure out what you’re trying to achieve. Are you looking to grow your email list? Are you looking to get people to visit your website? Are you looking to grow a social media following? Identify the goal you’re working towards and figure out the best way to go about reaching it.

How do you intend to go about achieving it? Once you’ve got your goal in mind, you can start to lay out a plan to get there. Now is the time to figure out how you’re going to go about building your email list. Are you going to use a tool like HubSpot to grow your email list? Or are you going to manually contact people and try to get them to sign up? Whatever it may be, you need to have a plan and follow through on it.

The key to effective email marketing is to work smart, not hard. Make sure that you’ve got a plan before you start sending out emails; develop a clear strategy and follow through on it. If you do this, you’ll be able to see impressive results without all the extra work that often goes into random spamming.

Personalise Your Emails

Even if you’re following the advice laid out above, you’ll still end up with an audience that’s mostly indifferent to your offers. That’s why it’s so important to personalise your emails. When you personalise your emails, you’re telling your reader that you’ve actually thought about them and what they might be interested in. You’re not just sending them an email that you’ve drafted and sent to everyone. By doing this, you’re allowing them to have a greater impact on your marketing efforts and allowing you to connect with them on a more individual level.

Use Automation To Grow Your Email List

One of the biggest mistakes that newcomers make is thinking that just because they have an email list, they can stop growing it. The fact is, you need to be constantly adding new people to your email list in order to keep it healthy. There are a number of tools that you can use to automatically grow your email list. For example, you can set up autoresponders on your email or use a service like Aweber to automatically grow your email list.

Think of all the forms that you’ve got to collect emails for. Chances are, you’ve got some sort of opt-in or opt-out on each one of them. With so much red-tape, you’d think that people would just go ahead and make the effort to fill it out, but that’s not how it works. People are much more likely to ignore something that they’ve been asked to do or fill out than they are to intentionally leave it blank.

By using tools like these to grow your email list, you’ll be able to effortlessly send out mailings to interested parties without having to manually search for contact details or put in the effort of getting to know your audience and engaging with them. As a result, you’ll see an increase in signups and sales as your email list grows.

At this point, you might be thinking that you’ve learnt all that you need to learn about email marketing and you want to stop here. You might even think that you need to start a successful business and earn a considerable amount of money before you can consider yourself an expert. This is where you’re wrong. The more you know, the more you’ll be able to utilize email marketing to it’s fullest potential.

Build Relationships Through Quality Content

Now that you’ve got a working knowledge of email marketing, you can set out to build a better relationship with your audience. The first step is to create high-quality content. You’ve probably heard the expression ‘Content is King’. Well, it’s true. If you want to establish a relationship with your audience and grow your email list, your content needs to be of high quality and something that they’ll value and appreciate.

Fortunately, it’s really easy to do. All you need is a good pair of eyes to look for any errors or flaws in your content and enough motivation to change them. If you’re lacking in either of these areas, you might end up with some pretty dull and unappetizing content that’s hardly worth the time and effort that went into producing it. The key here is to be selective and only create content that’s going to be valuable to your audience. If you can do this, you’ll be able to establish a solid foundation for your email marketing campaign and see impressive growth. Your content doesn’t need to be perfect, it just needs to be good enough to make your audience value it and want more.

Build Awareness Raising

When you’re developing your content strategy, you need to consider two important questions:

  • Who is the main audience for this content?
  • How can I make sure that they’re aware of the existence of this content?

The first question is fairly straightforward. Who is the main audience for this content? The answer to this question will determine the rest of your content strategy. Do you need content for just your email list or do you intend to disseminate this information to the general public?

The second question, How can I make sure that they’re aware of the existence of this content? Is your content going to be promoted through traditional or digital means? You should consider both because while some audiences might value the content just because they know of it’s existence, other audiences might not even know what it is they’re looking at.

The most important thing here is that you’re building awareness of your content. You’re not just sending out promotional emails to build a following. You’re trying to get people to see your content and remember your name. To do this, you need to be deliberately and consciously engaging with your audience. Make sure that you have a clear plan and follow it through. By doing this, you’ll be able to raise your company’s profile and earn it’s respect as an authoritative source.

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