Visit His Website
If you want to learn more about email marketing, you need to start by visiting Russle Brunson’s website.
On the site, you’ll find all the essential information you need to grow your business using email marketing. You’ll discover proven and tested methods for generating quality leads, growing your list, making sales and boosting your bottom line. All backed by the latest research studies and real-world examples.
To get started, simply click the big green button that says “Start Here”. You’ll be directed to a page that will walk you through a step-by-step process to get started using email marketing for your business. If you have a blog, you can even configure the automated email marketing system to send blog post invitations to your readers. Just make sure that you don’t opt-in for a lot of people, otherwise you’ll fill up your inbox with spam.
If you’re looking for success using email marketing, you need to understand that you’re not just competing for business, you’re also building relationships. The more you engage with your audience, the more you’ll be able to learn about them and what they want.
For example, when you send out an email with a link to your product or service, you’re not just hoping for a sale, you’re also hoping to build a relationship with the person you’re engaging with.
You may use email to invite people to your website, to sign up for your newsletter, to download an eBook or to take a survey. The choice is yours. However, one thing is for sure: You’ll always want to stay in touch with your audience.
Identify Your Core Values
If you want to make the right decision regarding your email marketing strategy, you need to be crystal clear on a few things. First of all, what are your core values?
Think about what makes you different from other companies and what you really value in terms of customer experience. For example, you may believe in treating your customers with respect and in providing them with a fantastic product or service. Or, you may value the quality of your employees or the innovation of your products. What are you trying to achieve?
By identifying your core values, you’ll be able to clearly communicate what you want to see from the email marketing program. Do you want to generate more leads? Do you want to grow your list? Are you looking for new ways to attract customers to your site?
When you know your answers to these questions, you’ll be able to develop specific objectives for your email marketing campaign. And, you’ll know exactly what you’re aiming for. More importantly, you’ll be able to measure your progress along the way.
Choose The Right Platform
Do you want to use an email marketing program to connect with your audience or do you want to go the old-fashioned route and use traditional methods like faxing or snail mail?
The answer is both. You can use email to send out the latest news, special offers, product information and more. In addition, you can use it to connect with your audience and build relationships. So, use the platform that makes the most sense for what you’re trying to achieve.
Vary Your Approach
It’s important to keep in mind that not all email marketing programs are created equal. Some companies specialize in marketing through email and can teach you invaluable lessons about generating high-quality leads, nurturing them, engaging with them and turning them into loyal customers. So, don’t just look at the first email you receive from a company or the first email of a particular offer—look at all of the emails you receive from that company or the offers you receive over time. This way, you’ll ensure that you’re always receiving relevant information.
The lesson here is that you must be strategic about the information you’re providing and you must engage with your audience on a personal level. Only then will your efforts be able to pay off and only then will you be able to improve your business using the effective methods taught by top email marketers.