If you’re interested in learning about email marketing and wanted to know if it’s right for you, then you’ve come to the right place. In this blog post, we will review Ryan Peck’s email marketing course. This course is currently enrolled in several schools and is compatible with both iOS and Android devices. So, let’s get started.
What Is This Course About?
If you’ve been following our blog posts for any amount of time, you know that we often review e-commerce courses. However, over the past year or so, we’ve also developed a review process for digital marketing courses and e-mail marketing is one of them. So, what is e-mail marketing, you ask?
Put simply, e-mail marketing is the practice of sending emails to potential customers or members with the aim of increasing sales. In some cases, this might mean sending out an occasional discount or special offer. But in most cases, it means using email to encourage people to make a purchase or avail themselves of a service.
Why are we reviewing this course, you ask? Well, a few years back, we would’ve reviewed just about any e-commerce course that claimed to teach you how to sell online. Now that we’ve developed a bit more expertise in this space, we’ve become more selective in what courses we choose to review. Especially since there are so many courses dedicated to e-commerce, it can be hard to find the good from the bad. Especially when you’re starting out.
Why Should You Enroll In This Email Marketing Course?
So, you’re wondering if this is the right course for you, aren’t you? If you’re looking to improve your marketing skills or want to know more about email marketing, then this is the right course for you. More specifically, if you’re interested in learning how to use email to market your products or services, then this is the right course for you. There are also a few schools that have the entire course on their website, so you can learn the material in your own time.
One of the things that we like about Ryan Peck’s email marketing course is that it doesn’t just teach you the theory of email marketing. Nope. This course actually gives you the tools you need to launch a successful email marketing campaign. That’s right. Not only will you learn the theory, but you’ll also get access to a full-fledged email marketing software called Drip. Drip allows you to craft beautiful email campaigns, track your open rates, and figure out what subjects and pitches work best.
One of the things that sets this course apart from others is that it provides you with what the students say are some of the best email templates and pitches available. Not only do these templates look great, but they also contain all the necessary information that you need to get started. We’ll discuss more about this in a bit.
What Does The Course Cover?
So, you’ve decided that this is the right course for you and you’d like to know what to expect. Well, good news. We’ve got your back. Here’s a summary of what you’ll learn in this course:
- The Basics Of Email Marketing
- Developing An Email Marketing Strategy
- Creating A Product Catalogue
- Creating Marketing Pages
- Email Marketing For Beginners
- Mass Emailing
- Email Testing And Optimization
- Analyzing The Results Of Your Campaign
- Setting Up Autoresponders
- Best Places To Run An Email Marketing Campaign
The course also boasts a certificate of completion that you can add to your LinkedIn profile. Now, let’s dive in and see what you’ll learn.
The Basics Of Email Marketing
As the name would suggest, the first thing that you’ll learn about in this course is email marketing. The theory and practice of sending emails to customers with the aim of increasing sales. We’d recommend that you read through the first two sections of the course, which are an overview of email marketing and a detailed introduction to digital marketing. These two sections should provide you with all the necessary information you need to understand what email marketing is and how it works. Also, don’t forget about the course’s website, which has an in-depth glossary of all the terms used in this course as well as helpful FAQs.
If you’re curious about what digital marketing is, then you’ll probably want to check out our previous blog post, which covers that topic in more detail. Here’s a short summary though: digital marketing is the practice of attracting, engaging, and delighting people to grow a business online. One of the things that makes this course and its material stand out is that it provides you with the basics of digital marketing, which most other courses don’t. For instance, while many courses teach you how to design a website, this course helps you formulate a plan for what to put on it and how to make it work for you. As a result, you’ll have a much clearer picture of how to use a website to grow your business.
Developing An Email Marketing Strategy
Now, we’re getting to the fun part: developing a strategy for your email marketing campaign. This is arguably one of the most important parts of any email marketing campaign. After all, if you don’t have a strategy, then it’s really hard to expect to have a successful campaign. For this course, Ryan Peck provides you with seven questions you need to ask yourself to develop the right strategy for your email marketing campaign. These questions range from the practical to the philosophical, so you may end up asking yourself questions such as:
- Is my email list growing?
- Are people opening my emails?
- Is my subject line helping?
- Am I using the right imagery?
- Is my call-to-action (CTA) inviting?
- Is my design simple yet effective?
- Am I using a personal touch?
Once you’ve asked yourself these questions and developed a strategy, you’ll be able to move on to the next stage of your email marketing campaign. This stage involves crafting an email marketing message and learning how to use email marketing software to send it out to your email list. So, while you may want to start with just a simple email marketing campaign, as the complexity of your strategy improves, so does your capacity to design a more sophisticated email marketing campaign.
Creating A Product Catalogue
Now that you have a strategy in place, it’s time to put it into practice by creating a product catalogue. A product catalogue is a list of all the products or services you offer. Normally, you’d put this list on your website; however, since this is an email marketing course, you can also create a catalog in the form of an email newsletter. When creating your product catalogue, you have to make sure that each product or service you offer is unique and has a clear picture in your mind of what it is you’re selling. Bear in mind that your product catalogue will be used to generate sales leads so you want to make sure that what you offer is valuable and of good quality.
Creating Marketing Pages
Once you’ve finished creating your product catalogue, it’s time to move on to creating marketing pages. A marketing page is a static page on your website that’s designed to promote a product or service. Normally, you’d put these marketing pages on your site’s home page or some other easily accessible page. Ideally, your marketing pages should be concise yet contain enough information to convince a potential customer that you’re worth contacting.
As with your product catalogue, you have to make sure that each marketing page is unique and contains useful information for potential customers. With your marketing pages, you want to teach people about your products and services and convince them to click on a link or order a product that you promote. If you want to learn more about marketing pages, then take a look at our guide to create the perfect marketing page.
Email Marketing For Beginners
The last section of the course is all about teaching you how to use email marketing effectively for beginners. For this course, Ryan Peck provides you with five excellent tips for getting started. These tips outline what you need to do to successfully use email marketing to promote your products. So, if you’re looking for a simple guide to using email marketing, then this is the right resource for you.