How to Make Saint Patrick’s Day Marketing Emails Stand Out

Everyone knows what Saint Patrick’s Day is. It’s that thing that you have to spend the day before Saint Patrick’s Day celebrating. But did you know that Saint Patrick’s Day is one of the most popular marketing days of the year?

Here’s why. People want to purchase products that they think are associated with popular culture. So, if you’re selling shoes, handbags, or shirts, you can bet that at least half of your sales will come from people who want to be associated with Saint Patrick’s Day. Also, people love to indulge in luxury products, especially during the holiday season. So, if you’re selling expensive perfume, you’ll be able to lure in a lot of customers on Saint Patrick’s Day.

The Goods Is No Accident

It’s not like these products were given to us by some miracle. The funny thing is that the products we use every day aren’t designed specifically with marketing in mind. The folks who come up with these products have a much more practical reason for doing so.

Take handbags as an example. Did you know that the handbag market is valued at around £24 billion and is expected to grow to around £32 billion by next year? If you’re looking for a quick and easy way to grab a few more customers, handbags are a great way to go. 

They’re easy to use. Most people already have a handbag, so they’re familiar with how it works. And what’s more, a lot of businesses on the market offer discounts or special deals on Saint Patrick’s Day, so customers will be encouraged to make purchases anyway.

It’s All About The Emails

To be honest, we’re not sure if the products mentioned above are specifically designed for Saint Patrick’s Day and its associated marketing opportunities, but that’s irrelevant. The important fact is that these products exist and people are buying them because they think it’s cute to show off their holiday gear on the day before Saint Patrick’s Day. So, as a marketer, if you want to stand a chance of getting the products approved for your brand, you need to focus on creating marketing emails that will make your customer smile.

We’ve all seen these cheesy, generic emails that circulate throughout businesses and marketing groups, simply because some staffer thought it’d be funny to write a funny email. But if you want to stand out from the crowd, you need to focus on making unique, personal emails.

They might not always be relevant, but at least your customer will remember you and feel like they’ve got a connection with you as a result of your emails. If you want to have fun with your customers while also encouraging them to buy your products, focus on making interesting marketing emails that will stick out.

Subject Lines That Stand Out

The subject line of your email is just like the first few sentences of your email. So, you need to pay attention to it, because it’ll make a difference in your conversions. More specifically, if you’re sending email marketing campaigns to potential customers, you need to make sure that your subject lines grab their attention and encourage them to open your email.

Usually, people don’t think too much about the subject lines when they’re reading through their email. They get so caught up in the content that they don’t even realize that there’s a line at the top of the email.

To make your subject lines stand out, start by focusing on the five senses. This is the type of approach that we took in our recent email marketing experiment. It’s all about using language that the reader will experience, in the form of a sentence or two. That is, you need to focus on what they will experience, rather than what you will experience, when reading the email.

Attracting, Retaining, And Upselling

One of the reasons why people like to buy luxury products is that they want to show that they’ve got money, even if they don’t. So, if you’re selling expensive perfumes or handbags, you’ll be able to attract customers who want to make a statement. This is where retargeting and upselling come in.

Retargeting is the process of reaching people who’ve already visited your website. Upselling is the process of convincing someone to purchase additional products, based on their previous purchase. So, if you’re selling luxury perfumes, you can use retargeting to show them products that they’ll like, based on their previous purchase, or you can use upselling to show them perfumes that they might not have tried yet, based on their previous purchase. 

Use Personal Stories

Stories are incredibly powerful, especially when used correctly. If someone reading your email has never purchased your product, you can use personal stories to convince them to try your product, or vice versa. This is one of the main ways that B2B email marketing campaigns succeed currently.

If you want potential customers to trust you, focus on creating an experience where you’re sharing something that is personal to them. This has the potential to create a much more authentic connection and make them much more receptive to your marketing. For example, let’s say that you’re selling luxury perfumes and you’ve created an experience where your customer feels like they’re getting to know you through your emails. In this scenario, you could start by sharing a story about a time when you accidentally spilled perfume on yourself, how you felt about it, and what you’ve learned from the experience. Not only does this bring the person reading the email a little bit closer to you, it lets you authentically connect with them, instead of just using an automated email.

Make Sure Your Language Is Easy To Understand

If you’re writing in language that is overly complex, even those people who understand your language will struggle to comprehend your meaning. So, if you’re using big words or obscure phrases, make sure that your language is easy to understand. If not, you might lose a customer who is not yet familiar with your language. Even if they understand what you’re saying, they might not know what it means.

If you find that parts of your language don’t translate well into plain English, consider using online translation tools, so that more people can have the chance to understand you. This might not seem like a big deal, but you’re losing out on potential customers who can’t benefit from your product, because they don’t have the language skills to understand you. Even if they do, they might not yet be convinced of your product, based on your language.

Take Advantage Of The Trends

If you want to make your email stand out, you need to take advantage of all the trends. Not only does this make your email different, it can also make your email more valuable. More valuable emails are more likely to be opened and read, because people are looking for information on brands and products that they’re passionate about.

For example, let’s say that you’re selling luxury perfumes and you notice that trend spotting is becoming a popular topic on social media. If you want to make your email stand out, you could share a few interesting factoids about perfumes, such as the difference between cloying and creamy perfumes, or you could tell them what the most popular scents are currently.

Use Visual Aids

To make your emails stand out, use visual aids. If you want to attract readers who are on the computer a lot, consider using design tools to generate different, attractive visual formats for your emails. This is one of the things that make email marketing stand out, as it’s often used in B2C marketing, but it can also be applied to B2B marketing.

What’s important is that your visual aids serve a purpose. So, if you have a particular graphic that you think will help your email stand out, don’t just throw it in there because it’s pretty. Instead, make sure that it’s supporting your argument or providing relevant information. Once you’ve got a few successively better emails, you can start to wonder whether or not the pretty picture was worth it.

Make Sure Your Copy Is Written To The Apt Reader

If you’re writing your text for the web, make sure that it’s clean and free of spelling errors. More importantly, find a voice that the reader can recognize. When readers recognize the voice of the person writing the copy, it gives the impression that the content is more credible. This is why it’s important to try and write in the same tone of voice that you would use in a face-to-face conversation.

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