Sales and Marketing Examples: What’s the Best Email Marketing Strategy for You?

Emails are one of the most effective ways to market and advertise your products or services. You can use email marketing to build and nurture relationships with potential customers. The key is to create a relationship that is beneficial to both you and your customer. This article will go over several different types of email strategies that you can use to effectively market your products and services to the right audience.

Single-Topic Emails

This type of email is best when you’re marketing an event or series of events. For example, if you’re running a marathon and you want to promote your products and services as part of the race. Or if you have an exhibition and you want to promote a wide range of products. One of the best things about this type of email is that you can send it a few weeks or months in advance of the event and it will still be relevant and interesting to your audience. This is because they’re already interested in what you have to offer and it’s likely they’ll be checking for updates in the lead up to the event.

The downside to this type of email is that it’s only relevant to one topic. If you want to expand your reach, you’ll need to start creating multi-topic emails. These emails will become increasingly important as your company grows and you want your email marketing to be engaging and interesting to your subscriber.

Regular Emails

These are the emails that you send every month or every quarter. You can send these out every week or every other week. The key is to ensure that you send these out at regular intervals. It’s beneficial to your subscribers to receive emails at regular intervals, as it keeps them engaged. You can use the regular emails to promote upcoming events or to simply keep your existing subscribers interested and up-to-date on the latest news and activities. This type of email is easy to create and inexpensive to run, which makes it a popular choice among small businesses.

The downside to this type of email is that you’ll need to be mindful of your email’s readability. If you use the same email template for every regular email you send out, you run the risk of your email being considered as spam. Instead of creating a single email that you can send out periodically, it is better to create a drip campaign. With a drip campaign, you’ll be sending out a series of emails, each one focusing on a specific piece of content that is tied to an upcoming event or holiday. The advantage of this type of email is that it draws the attention of your subscriber by being concise and relevant to their interests.

Subject Line-Stripped Emails

This type of email removes the subject line from the body of the email. Instead of introducing yourself and your product in the subject line, you’ll be saying something like this:

“Hey [name],

If you’re reading this, I assume that you’re already interested in or aware of [name]’s products or services. What I’d like to do is show you how you can gain tremendous value from [name]’s platform without breaking the bank. So if you’re interested, click the button below to open the details of our [product]’s trial. And please let me know if this is something that interests you.”

Now, this type of email doesn’t need a compelling subject line, as you’ve essentially removed the entire subject line from the email. Thus, you don’t need to worry about your email being considered as spam. The downside is that this type of email is a bit more difficult to get open, as you’ve removed the hook that the subject line usually provides. So, you’ll need to put a bit more work into making sure that your email is opened and read. But again, the importance of these emails is that you can send them to a large number of people and you won’t need to worry about them being considered as spam. Because there’s no subject line, you’ll need to make sure that your email’s content is interesting and valuable enough to make your subscriber open it.

Reverse Auctions

What is a reverse auction? Think of Amazon.com, where products posted by other sellers are offered for sale. Typically, in a reverse auction, the price increases as the bidding progresses. This is because there’s more demand as the price goes up. It’s the opposite of a regular auction, where the price decreases as the bidding progresses. You can use a reverse auction to your advantage. Create a virtual auction, where buyers bid against each other for a limited number of products that you’ve listed in your auction. The winning bidder pays your price plus shipping costs.

One of the advantages of this type of email is that it allows you to easily incorporate your product into the message. For example, if you’re auctioning off a collection of limited-edition t-shirts and you want to promote a new product that’s related to the collection, you can use the t-shirts as an opportunity to promote your new product. Or if you want to promote an upcoming event that’s related to your product or service, you can use the event as a way to promote your products and services.

The downside is that these types of emails are more difficult to get people to open. If you use a lot of complex language, you may turn off your audience. Also, the more you use this type of email, the more you risk being considered as spam. Because ultimately, people will start deeming your emails as spam if you use this strategy too much. Thus, use it only when necessary and only for important, high-quality leads.

Drip Campaigns

With a drip campaign, you’ll be sending out a series of emails, each one focusing on a specific piece of content that is tied to an upcoming event or holiday. For example, you send out an email a week before Christmas, promoting a gift registry for the holidays. Or you could start a marathon campaign a few weeks in advance of a major event, like New York City Marathon, and then send out periodic emails during the race, highlighting upcoming opportunities or special offers.

The advantage of this type of email is that it draws the attention of your subscriber by being concise and relevant to their interests. You can also promote a single event or holiday and use it as a way to highlight your products or services. The disadvantage is that you’ll need to plan out a lot of content and you’ll need to be mindful of your email’s readability, as you want to make sure that your email is not considered spam. Because these are one-off emails, you’ll need to ensure that you send them at regular intervals, otherwise, your subscriber may become disinterested.

Custom-Tied Emails

These are the types of emails that you create, where each email is tailored to a specific subscriber. For example, if you identify a group of shoppers that are already fans of your product, you can tie a specific email to their preferences. Or if you notice that a particular type of lead tends to be more qualified, you can send them an email that’s more valuable to them. The advantage of this type of email is that you can effectively target the right audience and you’ll know exactly what they’re interested in, as you’ve tailored your message specifically to them. The disadvantage is that this type of email requires a lot of work to find the right customers and you’ll need to continually update your database, as people change their email addresses over time.

Offers With Limited Time & Skins

This type of email is similar to the previous type, except that instead of an auction, you’ll be offering a discount. Similar to a reverse auction, the demand for your product increases as the offer gets closer to expiration. This is because there’s a limited amount of time before the discount expires and the product is no longer available at a discounted price. Thus, the upside is that you can get people to visit your site or to call your number, as there’s a perception that you may have an unbeatable deal. The downside is that you’ll need to monitor the amount of time left and make sure that your offer isn’t misinterpreted by someone else.

E-commerce Website Emails

If you’ve developed an e-commerce website, you can incorporate your products into your email marketing strategy. You can use the product listings from your website in a number of ways. You can promote certain products by creating a separate email marketing list for those products. Or, you can create a separate email marketing list for customers who make a purchase from your website. You should do this for each of your products, as sometimes people buy a product, but they don’t necessarily want to receive emails about that product. Thus, you want to make sure that you have a list of people who purchased the product, but you don’t want to spam them with emails about that product (unless, of course, they ask to be included in the list).

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