Salesforce Ben Certified Marketing Cloud Email Specialist Quiz 2

Welcome to the second edition of the Salesforce Ben Certified Marketing Cloud email specialist quiz. This is one of the four sets of certification exams for the prestigious Ben Company and their Marketing Cloud product. You will be tested on your general knowledge of email marketing, platform and software applications used in email marketing, and troubleshooting.

This test is designed to assess whether or not your general knowledge and hands-on experience makes you a suitable candidate to take on the role of Marketing Cloud Email Specialist. To register for this certification, visit the Ben website, click on the link to the Salesforce Ben Certified Marketing Cloud Email Specialist quiz 2, and complete the registration form.

As with the previous edition of this quiz, we will cover a range of general knowledge topics relevant to the role, as well as some technical questions designed to assess your experience and readiness to take on the role.

General Knowledge

This section of the test will concentrate on your general knowledge of email marketing and the applications used within it. You will be presented with a range of general knowledge questions and you will have 75 minutes to complete the test. You can choose to use the shortcut keys to aid your navigation through the test or go at your own pace. (Pace-taking is highly encouraged!) Upon finishing the test, you will be provided with a score out of 25. The goal is for you to score at least 15 to qualify for the next step in the certification process.

Email Marketing Platform Overview

This section of the test will focus on your understanding of how email marketing works, the types of data you can collect and how you can use that data to grow and support your business. You will be presented with a range of questions relating to the email marketing platform and you have 75 minutes to complete the test. Using the shortcut keys to navigate and identify information is strongly suggested as it will aid you in focusing solely on the task at hand. (Pace-taking is highly encouraged!) Upon finishing the test, you will be provided with a score out of 25. The goal is for you to score at least 15 to qualify for the next step in the certification process.

Salesforce Platform Applications

This section of the test will focus on your general knowledge of the Salesforce platform and the various applications that can be used within it to effectively manage all aspects of marketing campaigns. You will be presented with a range of questions relating to the Salesforce platform and you have 75 minutes to complete the test. Using the shortcut keys to navigate and identify information is strongly suggested as it will aid you in focusing solely on the task at hand. (Pace-taking is highly encouraged!) Upon finishing the test, you will be provided with a score out of 25. The goal is for you to score at least 15 to qualify for the next step in the certification process.

Troubleshooting

This section of the test will assess your troubleshooting skills and readiness to take on the role of a Marketing Cloud Email Specialist. You will be presented with a set of challenging problems related to email marketing and you will be expected to diagnose and report on the cause of each problem and develop a suitable solution. You have 75 minutes to complete the test. Using the shortcut keys to navigate and identify information is strongly suggested as it will aid you in focusing solely on the task at hand. (Pace-taking is highly encouraged!) Upon finishing the test, you will be provided with a score out of 25. The goal is for you to score at least 15 to qualify for the next step in the certification process.

Certification Eligibility

One of the key things to consider when qualifying for any certification is whether or not you meet the minimum required qualifications. To be eligible for the role of Marketing Cloud Email Specialist, you will need to meet the basic requirements, as listed below. You can also use our Eligibility Checker to quickly determine your eligibility for this certificate.

  • A minimum of 15 years of progressively responsible experience in a marketing or communications capacity
  • A demonstrable ability to troubleshoot email marketing problems
  • A general knowledge of email marketing
  • Proficiency in Microsoft Excel
  • A working knowledge of SQL Server
  • Familiarity with Windows Server operating system.
  • Experience in designing online marketing strategies using HubSpot
  • Experience using email marketing tools such as Aweber, Constant Contact, and mailChimp
  • Excellent verbal and written communication skills
  • Demonstrable ability to collaborate with various constituents
  • Passion for continual learning
  • Punctual, responsible, and efficient

Steps to Complete Certification

Once you have met the basic eligibility criteria, you will then be expected to undertake a four-step certification process. You can use our Quick Guide to help you through the process.

Step one is to register for the exam. This will take you to a page where you can choose your exam registration type. You can then click on the button to continue to the registration form. Step two is to take the SAP ABAP Certified Marketing Cloud Email Specialist Certification Exam. You can find the details of how to take this exam and what it covers here. Step three is to follow the instructions provided on the website to register for the results of your exam. Once you have submitted your registration, you will receive a confirmation email. Step four is to login to your Salesforce Account and click on the Certification link to see your certification details. From here you can download your certification certificate and view your progress so far.

If you have any questions about the process or the exam content, please contact us using the enquiry form on our website.

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