How to Create a Salesforce Marketing Cloud Email in Minutes

A marketing cloud email can be a crucial part of any marketing strategy. Having one single location to sendout mass emails, schedule campaigns, and track results from one interface. The ability to segment contacts and perform automated follow-ups with one click is incredibly powerful. A single location to store all of your email marketing information means one place to go when you need to check-up on tasks, send out a follow-up, or change something about your campaign. The convenience of having all of this in one place is hard to put into words. Whether you’re just getting started or have been working with emails for a while, a marketing cloud email can help you improve your workflow and effectiveness.

Luckily, creating a salesforce marketing cloud email isn’t as difficult as you’d think. With the right template and some helpful apps, you can have a fully functioning marketing cloud email up and running in no time. In this article, we’ll cover how to create a salesforce marketing cloud email in minutes.

Find the Right Template

The first step to creating a salesforce marketing cloud email is finding a template that suits your needs. There are plenty of templates available to choose from, so you won’t have trouble finding one that’s perfect for your needs. Also, don’t forget to check out the different license types before making a decision. You don’t want to limit yourself to using a specific template, but you also don’t want to overuse your own creative freedom and find yourself in legal trouble because of it. With a little bit of research, you can be sure that you’re using a legitimate and trusted template. This will make all the difference in the world when it comes down to sending out that big ol’ email. If you’ve been dreading the thought of sending out that sales email again, using a legitimate and trusted template can solve that problem immediately.

Add The Right Contact Info

After you’ve found a legitimate and trusted template, it’s time to populate it with the correct contact information. This part is incredibly important, so take your time and enter the data correctly. You have two options here: You can either add the information manually or you can use a tool to bulk import the data for you. It’s preferable to enter the data manually, as you have the opportunity to make sure that everything is imported successfully. If you’re using the tool, make sure that you’ve entered the correct email address so that you get all of the contacts successfully. Once you’ve entered the necessary data, take a moment to verify that everything is correct by running a quick test email or two.

Customize The Subject Line

The subject line of your email is one of the most important parts of your message. Not only does it get your email noticed amongst your colleagues, but it will determine whether or not your email gets opened at all. In truth, you can use a tool like Subject Line Translator to automatically generate catchy subject lines for your email marketing campaigns. Simply enter your email template and get a large collection of automatically generated subject lines. While these subject lines might sound good in theory, you’ll need to test them out to find the ones that perform best. In addition to Subject Line Translator, you can also download the Salesforce Marketing Cloud app or create a free account on HubSpot to automatically generate subject lines.

Make Sure You’re Using A Suitable Mailer

Once you’ve found a template that suits your needs and have entered all of the necessary contact information, it’s time to find a way to send your email. There are several options here, ranging from simply clicking the button to send out that email to setting up a whole process that involves sending out a test email first to check for errors. Make sure that you’re utilizing the most suitable method for your unique situation.

Create The Body Of The Email

The body of your email is where you’ll enter the content that you have relevant to the email. You can either use the existing content from the email template or you can create some new original content. It’s important to keep in mind that your email’s body is the first thing that your readers will see, so make sure that it’s a compelling opening that will make them want to continue reading your email. Remember that your email’s body is also what will determine how well it is received by your readers. When choosing your email’s content, try to keep a balance between new content and content that’s already been published online. The more you can mix up the content of your email, the greater the chance that your email will be interesting and compelling to your readers.

Attach The Right Documents

Depending on the length of your email’s body and the nature of the content, you might want to include some supplemental materials. These can include images, videos, or other documents. Keep in mind that your email’s body is also what determines the length of your email. The more content you have, the longer the email will be. In some cases, lengthy emails can be a turnoff for readers. For this reason, make sure that you have a good reason for including all of that content in your message.

Test Emailing One By One

Now that you have a finished email that complies with all of the necessary regulations, it’s time to test it out. To do this, you need to set up a test email address that you can use to test out your finished product. This way, you can make sure that you haven’t missed out on anything and that all of the necessary regulations have been followed correctly. To prevent yourself from being held accountable if there are any errors, it is preferable to test out each email individually. Setting up a test email doesn’t have to be hard – simply take the basic steps above and ensure that you’ve entered the correct email address.

By sending out a test email to the same address, you’ll be able to find any errors easily. Once you’ve found the errors, it’s time to go back and fix them. To avoid any misunderstandings, it is important that you fix these errors as soon as possible. Otherwise, you might find yourself in a bit of a pickle.

Organize Your Email In The Right Way

Now that you have your finished email, it’s time to put it in the right place. Ideally, you’ll want to have a folder system whereby you can section your emails easily. Create a folder for each campaign or project that you’re working on and make sure to archive old emails that you no longer need. In the event that you do want to keep an email for reference, it’s important to keep it in its original place so that you can find it when you need it. At the end of the day, nobody wants to spend hours searching for an email that’s been misplaced, so this is definitely something to avoid.

With a little bit of organization, you can have all of the relevant emails in one place, making it much easier to keep track of everything. Having all of these emails in one place also means that you can quickly access them when you need them. Checking for new content regularly won’t hurt either.

The Bottom Line

With all of that in mind, creating a salesforce marketing cloud email is easier than you’d think. Ideally, you’ll want to have all of your email marketing in the one place, ensuring that you can find all of the relevant information easily. Using a tool like Subject Line Translator can make creating catchy subject lines for your email campaigns a whole lot easier. As long as you follow the necessary guidelines, there’s no reason why you can’t have an effective email marketing campaign with minimal effort and lots of results.

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