Sample Marketing Contact Email for Sales

You’ve just got off the phone with a potential customer who was more than happy to buy your product or service. You’re feeling pretty good about yourself, when suddenly – BAM! – your inner-tricky-sales-rep says something like, “but wait a minute… what if they didn’t buy from you? What if they went somewhere else instead?” This is when you realize that, despite all your best intentions, you’ve actually created a bit of a mess. You’ve got an order, which is great, but you’ve also created a demand that you didn’t have before. This is when things start going downhill quickly.

The problem is that there’s no good way to follow up with this potential customer. When you call them, they may not want to talk to you. They may not even remember who you are. And if they do, they may not want to buy from you anyway. Not knowing what to do next is frustrating, to say the least.

You could send them an email, but chances are, they won’t answer. They’ll either ignore your email or they’ll check it once a month and then forget all about you. What you really need is a way to have sustained, long-term contact with that one customer who just became your biggest fan. And that’s exactly what this marketing automation tool can do for you.

Email marketing is one of the best ways to nurture a relationship with a customer and to engage with them on a regular basis. But most email marketing platforms are designed with very high touch-points (the word “touch” here meaning something like “to manipulate”) and low engagement. Which means that your potential customer will either hit “delete” or they’ll just hit “ignore” every time you send them an email.

Think about it. Let’s say you run a marketing agency and you’ve been tasked with growing a business that you’ve never done business with before. You have no idea what they look like, let alone what their sales process is like. When a new prospect comes in, you have to rely pretty heavily on your gut to figure out if they’re a good fit or not. You might ask them a few questions about themselves, their industry, and what they’re looking for, but that’s about it.

This is why tools like email marketing platforms are considered “low-touch” and “high-touch” – they allow you to have long-term, one-on-one interactions with customers without relying on your instincts or a gut reaction. When customers opt in to receive marketing emails from your agency, you can follow up with them via email about anything – a sale they might have missed out on, an event they might want to attend, a new product that could solve a problem they’re having.

That’s what makes email marketing so powerful – you have the ability to create a nurturing interaction with your customers that goes beyond just promoting a product or service and into the realm of personalized, valuable content. 

Doing Business By By Email

Email marketing is more than enough to get a business off the ground. Once you have a small group of paying customers, you can use that revenue to fund further product development and marketing. As your list of subscribers grows, you can use that to establish yourself as an expert in your industry. 

Now, if you’re reading this and thinking, “yeah, I want to get started doing business by email,” here are a few tips and tricks for you:

Find your sweet spot

Whether you’re running a business or you’re trying to grow a personal brand, it’s important to find what works best for you. When it comes to email marketing, things can vary from completely automated emails sent to a list of subscribers to carefully crafted, personalized emails sent to specific individuals.

For example, maybe you operate a flower shop and you’ve decided to try your hand at email marketing. You’ve never done this before and you’re not entirely sure what works best for you. Let’s say you decide that sending mass emails to a list of customers is the way to go. You can quickly create a marketing email list using a tool like Mailchimp, Benchmark, or HubSpot. You’ll then have to decide what you’re going to do with these people. Are you going to send them regular emails about specials and discounts or are you going to pitch them on your latest floral design?

What you need to do is figure out what works best for you. Your sweet spot is going to be different for everyone. Once you know what that is, you can start to build a strategy around it. 

So, if you’ve decided that automated emails are the way to go, how often are you going to send them? And what are you going to say in them? Create a small sample email that you can send to potential customers and figure out whether or not this is something that works for you. If you decide that it is, then great! You’re going to continue to use this method and build a regular stream of content into and out of your email program. 

Pick a theme

You’ve just done the hard part – finding and convincing people to buy your product or service. Now it’s time to sit back and enjoy the perks. Your email marketing program is going to be filled with a steady stream of engagement and high-quality leads, which you can nurture into paying customers. 

To make the most of this opportunity, you want to ensure that your email is consistent in its theme and that you’re delivering on it promises. You don’t want to confuse your potential customers with content that doesn’t match what they’re looking for. For example, if you’re selling a lifestyle product and your email looks like it was written by a marketing agency with an office mate who was eating a croissant as they drafted the email, it’s probably not going to do much to inspire confidence.

Choose a unique theme – something simple, yet memorable – that can be used to identify your emails. For instance, if you’re passionate about dogs and you have a regular email list of dog lovers, you might want to use the word “doggie” or “puppy” in your subject line or even in the email body. This will help your readers know exactly what to expect and allow you to establish credibility as a thought leader in your industry.

Personalize

If you’ve gone through the trouble of figuring out a theme for your emails and you’ve built your list of subscribers, it’s time to start getting personal. 

Your goal here is to make sure that each and every email that you send is personalized to the reader. You want to make sure that each email you send gives them value – something that will be useful, interesting, or just plain fun.

To make this happen, you’re going to need to start taking some time to get to know your subscribers. What do they like? What would they like even more? What are their interests? Make a note of all the interesting things that your subscribers say about themselves. And don’t just take their word for it – investigate their interests via the internet or even just by talking to them directly.

For example, if you have an email list of fashion-related fans, you might want to send them an email about a specific type of jeans that has recently become all the rage. If you send them personalized emails that stand out, you can bet that they’ll remember you when the next order comes in.

Measurement

If you’re looking to grow your email list and you’re wondering how you’re going to track the success of your efforts, you’re in luck because there’s an app for that. 

With a tool like Unbounce or Benchmark, you can easily set up automated email campaigns to send to your list on a regular basis. These tools will give you all the metrics you need to see the success of your efforts. 

For example, if you’ve used Unbounce to create a list of fashion-related email subscribers and you decide that, for this particular list, sending a weekly email is the way to go, you can quickly set up an automated email campaign in Benchmark that will send a weekly email to your list.

Then, if you want to do some further analysis, you can dive into the campaign in Benchmark and see all the stats about the email’s open rate, unsubscribe rate, and more.

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