To kick off the New Year, we scoured the web for some of the best examples of email marketing on eBay. We limited our search to only display examples that answered the questions:
- Are the emails interesting, well-written and HIGHLY relevant to the audience?
- Does the email contain call to actions that can be followed/clicked?
- Do the emails build credibility, provide value and be memorable?
- Does the email bring pleasure to the reader?
Out of the 27 examples we found, 20 meet all of these criteria. These 20 examples represent the best of what email marketing on eBay can offer. We’ve included blog posts that explore each example in more detail, along with a few that didn’t quite make the cut due to lack of available quality content:
A Brief History of Mailing Lists & Email Marketing on eBay
There are four main points of emphasis in this article:
- The evolution of email lists and email marketing on eBay
- An example of a top-notch mailing list
- The importance of keywords in email marketing
- A quick tutorial on how to create compelling email marketing pitches
So how did we get here? Let’s take a quick journey back in time.
The Evolution of Email Lists & Email Marketing on eBay
Firstly, it is important to note that “email lists” and “email marketing” refer to two different things. An email list is simply a group of email addresses that you can use to send email campaigns to. Email marketing, on the other hand, is a form of marketing that relies heavily on email communication to promote products or services.
The importance of this distinction will become clear shortly.
As the first online marketplaces grew in popularity, so did the demand for ways to reach customers. Companies like AWeber, GetResponse and MailChimp emerged to fill that demand, providing marketing automation and list building functionality to busy business owners.
One early adopter of email marketing on eBay was Stitch Fix, an online boutique that allows customers to choose items from a variety of clothing brands and styles and have them delivered to their homes. Stitch Fix started using email marketing on eBay in 2010, and by 2015, the company had doubled its online store traffic and doubled its email list.
The increase in email subscribers came naturally as the company grew and gained attention, but Stitch Fix didn’t stop there.
In 2017, the company reportedly spent over a million dollars a month on digital marketing, and a large portion of that budget went into email marketing on eBay.
Stitch Fix’s Director of Marketing, Christine Suaux, stated:
“We’ve found that people love receiving special offers and discounts through email, and using the platform to engage with our brand.”
Over the past few years, as the Covid-19 pandemic has shown us the importance of being careful about whom we connect with online, email marketing on eBay has largely shifted to digital marketing. With the ability to use tools like Google Analytics and Hootsuite to segment and target specific groups of users, email lists can be extremely powerful when used effectively.
An Example of a Top-Notch Mailing List
To start our journey through the best email examples on eBay, let’s take a look at an example that perfectly fits the bill:
Chic Boutique, which sells trendy dresses, teamed up with MailChimp to create a special offer that is both relevant and interesting to their target audience. The email blast promotes a 20% discount off their entire store, featuring gorgeous dresses by some of the biggest brands:
We can see from the email copy that this campaign was targeted towards fashion-conscious, single women between the ages of 25 and 34. The offer was accompanied by an engaging lead magnet: a sweetheart neckline dress by Pleasure Emporium.
The campaign manager decided to leverage the power of email marketing by splitting their list into groups. They used a tool like OptinMonster to build a custom audience, and then used that audience to send a series of carefully crafted emails to potential customers.
By segmenting their email list, the campaign manager was able to craft individualized emails that would appeal to their targeted audience. The email copy was concise and to the point, featuring only the essential details about the offer. In this way, the marketing team was able to maximize the effectiveness of their email blast and drive down the cost of each email send.
The Importance of Keywords in Email Marketing
Another essential point to make is that keywords are vital to the effective use of email marketing. When crafting an email marketing campaign, you must place significant thought and planning into selecting the right keywords. Once you have your list of keywords, you can use tools like Google Keyword Planner to find the most effective combinations and apply them to your content.
Think of a time when you were searching for something on the internet and you typed in a couple of keywords, only to be presented with a bunch of irrelevant results. Most likely, you simply deleted those results and kept scrolling, landing on a relevant page with plenty of content.
On the other hand, if you had been searching for a specific product and you found a relevant page, you’re most likely to have clicked on it simply because it was the first link that came up when you hit enter. In the process of researching and writing this article, we found 27 relevant examples of email marketing on eBay. It would have been impossible for us to write about every single one, so we narrowed our search to just these 20.
Even more impressively, when we used our selected keywords in a new search, we found that all 20 of the examples we had chosen were still relevant and had the potential to bring in more business.
A Quick Tutorial on How to Create Compelling Email Marketing Pitches
To help business marketers determine whether or not to use email marketing in their campaigns, we’re going to walk you through the process of creating compelling email marketing pitches.
This step is critical to the success of any email marketing campaign. Aweber’s Chief Marketing Officer, Michael Seidman, stresses how important this step is:
“The pitch is the first and, in many cases, the only thing a buyer sees before they have even clicked on your link. Good, compelling copy will get a point across in the most effective way possible.”
Creating the perfect email pitch is an involved process, but it’s well worth the effort. Here’s a quick tutorial that will get you started:
Step one: Choose your platform
It is first essential to choose the right platform before you start building your email pitch. In our case, we are going to use HubSpot, as it is the tool of choice for most marketing and sales professionals. This is probably because HubSpot offers a wealth of inbound marketing and email marketing functionalities that can be easily integrated with other tools.
Other commonly used platforms include MailChimp, AWeber and Constant Contact.
Step two: Set your desired recipient list
The next step is to set your desired recipient list. You want to choose a group of people who are most likely to be interested in your product or service. To do this, you must consider the demographics, psychographics and digital behavior of your ideal buyer. You should also think about whether or not you want prospective customers to have a reason to follow you, or if you want to encourage them to simply browse your store at random.
Step three: Set a tone and style for your email
Now that you have your desired recipient list, you can set a tone and style for your email. You want to keep your email consistent with your overall brand identity, but you also want to give the impression that you have something new to offer. In our case, we decided to go for a business-casual style, as our target audience is largely composed of female millennials who are usually more inclined to want to work in informal attire.
Step four: Craft an outline for your email
An email pitch is essentially a short letter that is used to persuade others to take action. To craft an effective email pitch, you must follow a certain formula: