There is no question that email marketing is more popular than ever before, with 68% of marketers planning to use email marketing tools in 2018.
While email marketing is a proven technique for connecting with customers, there are a variety of solutions available to fit any business size or stage.
If you’re looking to enter the email marketing world, it’s important to consider the various components you need to make sure your campaign is as effective as possible. We’ll discuss three of the most crucial issues you need to tackle before you begin your email marketing campaign, so you can choose the right service for your needs.
Content
The most effective email marketing campaigns are typically built on a foundation of high-quality content. You’re not going to send anyone an email if your content isn’t good enough to keep their attention.
Having a blog is a proven way to create content that is both unique and helpful to your target audience. Not only does the content on your blog serve as great marketing material, but you can also use the platform to establish yourself as an expert in your field. If you don’t have the time to create content yourself, you can hire a freelancer to do it for you.
Delivery
The people at Blue Chip Digital believe that email delivery is just as important as content when it comes to effective email marketing. One of the biggest mistakes you can make is to underestimate the power of email delivery, because delivering an email can boost your open rates by 20% and click-through rates by 15%.
There are a variety of services available for bulk email sending, including Aweber, MailChimp, and Constant Contact. If you’re looking for an easy way to send emails, you can also use tools like HubSpot and Marketo to create and send automated emails. Getting bulk email delivery right is a vital part of any email marketing campaign. Otherwise, you’re wasting valuable marketing dollars on unsent emails.
Targeting
If you’re going to send out a sales email, you’re going to need a list of people who are interested in your product or service. You can use a service like MailChimp to collect email addresses from across the web, or you can get them directly from customers on your site.
If you want to ensure you’re reaching the right audience, you can use a tool like OptinMonster to build a list of interested customers, which you can then segment and target with your marketing emails.
Personal Stations
With the increasing popularity of Podcasts and other on-demand content, there is no question that personal stations are the wave of the future. If you’re looking for a way to stay connected with your customers on a more personal level, you can use a service like MailChimp to create and send personalized emails using data from your Google Analytics.
When someone opens your email, your personal station will instantly play, offering them a moment of pleasure before they get down to business. While we don’t typically think of email as a way to connect with customers, it can be a very effective tool for drawing more people into your business. If you can get the right creative team, you can use your emails to tell short stories about your products or services, as well as provide useful information.
At the end of the day, you need to make sure that your selected email marketing company has the capability to integrate with your other marketing platforms, as well as provide you with detailed reports on the effectiveness of your campaign.