Scipio is a perfect platform for email marketing campaigns. With tons of customizable features and options, you can create beautiful, professional-looking emails that perform well across all devices.
Let’s take a look at the steps you’ll need to take to create and send a successful email marketing campaign using Scipio.
Set Up Your List
The first step in any email marketing campaign is to create and populate your email list. You can do this directly in Scipio or import your email addresses from another marketing platform or list creator.
If you’re new to email marketing, you’ll want to set up a test list to see how the platform works. You can add about 50 names to this list to get the hang of things. Once you’re happy with how the test list is performing, you can move forward with your main email list.
You can also set up different email lists for different marketing campaigns. For example, you can create a list for your products and another for your services. Doing this will allow you to send personalized emails to each audience.
Choose The Right Email Template
There are several popular email templates to choose from when creating a new email campaign in Scipio. If you’re looking for a quick and easy way to get started, the Basic template may be the perfect fit. It comes with everything you need to get started including a pre-designed layout and a ton of customizable features. You’ll also find all the necessary CSS and HTML code to build upon. This is the perfect starting point for anyone who’s never done much with email marketing.
If you’re more of a design genius, you may want to try out the Creative template. It’s the perfect blend of creativity and technical know-how. With a wide range of elegant design templates to choose from, you’re sure to find one that suits your needs. And the best part is that these templates are fully customizable.
If you’re looking for something a little different, you may want to try out one of Scipio’s premium email templates. These are fully designed and come with a ton of useful features. But don’t worry, you’ll still be able to edit the HTML code to add your own spin to the template.
Choose The Right Subject Line
Just like with the email template, you’ll have the option of choosing from several different subject lines when creating a new email in Scipio. You can use these subject lines to draw the attention of certain audiences or to make your emails stand out among the masses. You can’t forget about the importance of having the right subject line when it comes to getting a decent open rate.
If you’re looking for a quick and easy way to get started, you may want to try out one of the predefined subject lines included in Scipio. These subject lines are proven to perform well across various industries and audiences. You’ll find all the necessary code to paste into your email to get started, including the hashtag and email sign-up button. You don’t want to miss out on the opportunity to connect with potential customers.
If you’re looking for something a little more creative, you may want to choose an open-ended subject line and let your imagination run wild. For inspiration, browse through some of Scipio’s successful subject lines or ask a friend or colleague who works in marketing to lend you an expert ear. You may want to try out a subject line that includes a call to action such as, “Hey, XXXXX, here’s an email to help you achieve YYYYY.” With open-ended subject lines, you’re sure to find a line that will resonate with your audience.
Build Your Email List
Now that you have your email list setup, you can start to send out emails. You can use several methods to do this including;
- Email Signatures
- Regular Blast Emails
- List Retinues
- Blog Posts
- Product Announcements
- New User Emails
Each of these methods has its perks, so you should experiment to see which one suits you best. Creating and sending email blasts at regular intervals is a tried and true method of getting the word out about your business. If you have a large email list, you may want to choose this method to ensure you send out relevant and useful information to your audience. List retinues and blog posts are great for garnering interest and driving traffic to your site. The benefit of using these two methods is they are extremely easy to set up and require little to no effort on your part.
Product announcements and new user emails are similar to email blasts in that they require you to identify and notify your audience of a new product or service. But instead of sending out regular email blasts, you’ll want to choose this method when you have a new product to promote. It’s essential you add value to your email messages when using this method so your audience wants to receive your messages and doesn’t consider them spam.
Create And Customize Your CTAs (Call To Actions)
Once you’ve started receiving feedback from your customers regarding your product or service, you may want to alter your approach and modify your Call To Actions (CTAs). A CTA is an element within an email that encourages the reader to take a particular action. This could be to make a purchase, join your email list, or download a product demo.
To create a CTA, simply click on the “+” icon next to the word “Call” in the editor and a drop-down menu will appear with several options. From here, you can choose an action such as “Download a Free Sample”, “Subscribe to Our Newsletter”, or “Visit Our Website”.
If you want to alter the appearance of your CTA, you can change the button color, the background color, and the font color. Once you’ve made these changes, click “Save & Send” to test the new design.
Personalized And Dynamic Content
Now that you’re starting to build your email list and you’ve confirmed the effectiveness of your subject line and opening email, you may want to try and personalize and automate your content. This is where Scipio takes its customization cake. Not only can you fully design your emails, but you can also insert dynamic content.
Dynamic content is content that is updated based on the information entered or choices made by the user. To create dynamic content, simply click on the “Data” button in the upper left hand corner of the editor. From here, you can create and save templates for all sorts of content including;
- Headlines
- Article Body
- Images
- Action Links
- Call To Actions
- Table Of Contents
Each of these templates can be fully customized to contain the content you want and need. If you’re looking for an easy way to create and send newsletters for your business, for example, you may want to consider using one of these templates. They make the process easy and painless while ensuring you produce a professional-looking email that will draw interest and create sales.
Creating a successful email marketing campaign isn’t as difficult as you’d think. With the right information, tools, and some inspiration, you’re sure to find a winning strategy.