You’ve probably heard of AWeber. If you haven’t, it’s time to make noise around the web!
AWeber is one of the most popular email marketing platforms, and it’s easy to see why. First, the platform is incredibly easy to use. Second, aWeber offers a ton of features that you would find in a more expensive app. Third, the company is regularly praised for its customer service.
Let’s take a look at how you can use AWeber’s segment lists to build more email lists.
Sign Up For Segment Lists
One of the first things you’ll need to do is to create a new list or add an existing one. Before you do that, it’s important to understand what segment lists are and why you want to use them.
You’ll see segment lists in the dashboard under the heading ‘Lists’. When you first get started, you’ll only have one list — the ‘General’ list. After you create segment lists, you can add subscribers to them by simply entering their email address. So instead of having just one email list, like the general list, you now have a ‘Clients’ list, a ‘Family’ list, and a ‘Favorites’ list.
You can choose which of these lists you want to use to send emails, and you can also change the email address of the list periodically.
Segment Lists Are Special Types Of Lists
If you’re new to email marketing, you might not know what a list is or why you want to have one. To help make sense of it all, let’s take a quick step back.
A list is email addresses of people you want to send emails to. This is why you need to have at least one email list. If you send emails to one address, you’ll end up with 500 contacts instead of 500 friends. You can think of a list as an alias or a secret email address you use to email your friends. Email marketing software like HubSpot and MailChimp make creating and managing lists easy. As someone who has used both, I can tell you that AWeber’s list creation templates are easy to use and very accessible.
One important point to make about lists: they can be both public and private. You can make a list public so that anyone can subscribe to it. Alternatively, you can make a list private and only give certain people access to it. For example, you might want to give your editor access to a list of articles you’re working on so that they can give them the necessary feedback. Or you can keep them private and only give your best friend access to it.
Why Should You Use Segment Lists?
Depending on how you want to use your email marketing software, you might not need segment lists. For example, if you want to send mass emails to your contacts, you might not need to create a list of email addresses. But if you want to send personalized emails to your subscribers, you’ll need to have a list.
You can use email marketing software like AWeber to segment your lists by entering keywords or phrases in the ‘How Did You Find Me?’ section of the subscriber form. Let’s say, for example, that you want to send a special offer to clients who are also fans of Taylor Swift. You can create a list of all your clients who ‘like’ Taylor Swift and use the keywords ‘client’ and ‘fan’ to segment your list. As you get more experienced, you’ll want to take the time to create as many lists as possible. Having multiple lists allows you to send tailored messages to different groups of people. For example, if you want to send your clients an email about upcoming deadlines or if you want to send your fans an email about ticket giveaways for Taylor Swift concerts. By using different keywords or a combination of keywords, you can craft individualized messages for each group.
Segment Lists Can Improve Your Email Marketing
As someone who works in digital marketing, I think segment lists are incredibly useful. In my opinion, they allow you to engage with your audience in a meaningful way. And when you engage with your audience in a meaningful way, you have the chance to get them to act differently or do something different. So, in addition to allowing you to send personalized emails, segment lists can help you get more subscribers and increase your conversion rate.
If you don’t believe me, then here’s a quick experiment you can do. Go to AWeber and create a new list. Then, enter the following in the email field:
Hey there, Mr. Robinson! I’d like to offer you a free eBook on leadership. Let’s get started.
After you enter your email address, you’ll see a confirmation message from AWeber. Now, try another entry:
Hey there, Professor Robinson! I’d like to offer you a free MBA program. Let’s get started.
See how easy it is to get personalized messages from AWeber? I bet you can’t wait to get started with your own lists!
AWeber is great not only for creating and managing lists but also for sending personalized emails. With a little creativity, you can quickly design a template for a personal email and start using it. Plus, AWeber has a customer service team that is always willing to help. I’ve been using their service for a while and found their support to be very accessible and effective. If you’re looking for a simple and easy way to get started, then you can’t go wrong with AWeber.