How to Segment Lists in AWeber

There is an awesome feature on the AWeber website that I want to share with you. It’s pretty cool, in fact, and it has made segmenting my email lists a whole lot easier. I want to teach you guys how to use this feature so you can get the most out of it.

How Does It Work?

When you set up your account on the AWeber website, you will have the opportunity to set up different email lists. So, let’s say that you have an engaged list and a list of subscribers who have yet to make a purchase. You can create a new list and name it something like “Welcome,” “On Hold,” or “Pending.”

With these three lists, you can begin to segment your audience and send them different content. So, if you are sending them regular email updates on getting started as a digital marketer, you might want to send them the “Welcome” list a brief message to get them to open your email and confirm they’re on the right list.

Create The Lists

To create the three lists we mentioned above, click the ‘Create List’ button and then choose the name that you would like to give your list. For example, I have a list called “Pending” because I am currently sending my subscribers content that will help them to move forward with their careers. So I want to ensure they know that I’m only sending them value-adding content and not simply junk.

Once you click the ‘Create’ button, you will be brought to your ‘List Settings’ page. Here, you can add subscribers to your lists and edit the content that will be sent to each list. Changing the content and the emails that you send to each list will impact which subscribers see your messages and join your lists. So, take your time here and make sure you are adding value to your lists and engaging your audience.

Segmenting Is Key

Creating three different lists and segmenting your audience is only the first step in effective email marketing. Now that you have your lists, you want to ensure that your emails add value and aren’t just seen as “junk” from a marketing company.

To do this, you need to begin segmenting your lists based on key indicators. So, on your List Settings page, you can add tags to your lists. These tags will allow you to filter and sort your subscribers based on previously set criteria. So, let’s say that you’ve tagged your ‘Pending’ list as “Gen Y.” Now, if you’re using Gmail, you can filter your “Pending” list so that only subscribers under the age of 30 are able to see your emails.

Make Sure You Add Value

If you want to engage with your audience and keep them subscribed to your email list, you need to ensure that your emails provide them with value. To do this, you need to add something of value to your emails. This could be an article on a relevant topic, a webinar on a subject that they are interested in, or an opportunity to connect with a someone who can help them out. You can also use your website as a resource. If you think that your email might be seen as “junk” due to poor content or a lack of value, then you might want to consider taking some time to put together a small guide on something relevant to your industry or a complete step-by-step course on becoming a digital marketer. The key is to add something that will make your subscribers engage with your content and subscribe to your list.

Make Sure Your Email Looks Good

Having an engaging subject line and a good-looking email are a must. This will make a massive difference to your open rates and click-through rates. So, if you’re looking for an easy way to get more subscribers and make sure they stay subscribed, then you might want to consider investing in a good-looking email template. There are a lot of really great free email templates out there, so you don’t have to break the bank.

Another thing you can do is use a service like MailChimp to help you create a custom email template. With a service like this, you can fully customize the look and feel of your emails. You can also use their template library to find a suitable template for your needs. Creating a good-looking email is easier than you think! You just need to follow a few simple steps.

Make Sure You Use Suitable Language

The language you use in your emails will impact your recipients and determine how they perceive your message. If you are writing in a business-like manner, using acronyms and industry-specific jargon, your email will likely come off as very dry and uninteresting. So, to engage your subscribers and make sure they see your message, use terms that they are more likely to understand. For example, instead of using the business term “ROI” (return on investment), you could use the more general term “profitability.”

Avoid Poor Quality Images

When people see images in emails, they tend to read the text below it more thoroughly. So, if you’re sending them marketing material in the form of an email, make sure that the images are of a good quality. The fewer images there are in an email, the more the message will be retained by the reader. Also, make sure to keep the images as small as possible, because larger images tend to take up more room in peoples’ email boxes.

There. Now you know what to do! These tips will help you to segment your email lists and engage your audience. Remember to get value from every interaction and make sure that your emails are sending the right message to the right person at the right time.

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