If you’re looking for a way to grow your business, take advantage of the hundreds of thousands of active monthly subscribers with AWeber, and start a newsletter marketing strategy today!
You can take advantage of the massive reach and engagement that comes with starting a newsletter to grow your business. We’re going to show you (in an easy to follow step-by-step manner) how you can start a successful newsletter marketing strategy with AWeber that will help you grow your business.
Step one: Set up an AWeber account
One of the first things you’ll want to do is to create an AWeber account. You can do this from the dashboard in just a few minutes.
Once you’ve got your account set up, you can log in and click on Settings in the left-hand corner to get to your account information. You’ll see an overview of all your information along with a quick link to create a newsletter.
Step two: Select the Suitable Package
You’ll need to decide which package you’re going to go for because there are different pricing options from which you can choose. The lower the price, the more you’ll be able to send but you’ll also have a lower ceiling on the reach of your newsletter.
If you’re just getting started, it’s recommended that you go for the standard package. This gives you access to all the features that AWeber offers and also provides you with a free blog as well.
If you have a limited budget and are looking to cut costs, the basic package is also a good option. The good thing is that you can upgrade to the standard package at any time without having to cancel your subscription.
Step three: Customize your email content
Once you’ve decided which package you’re going to go for, you can start to customize the content of your email. You can find all the material you need in the AWeber dashboard. You can create compelling content that will engage your audience and encourage them to subscribe to your newsletter.
You’ll need to include a clear call-to-action in each email you send out. You can also create compelling content for your blog articles and use this as a source of material for your newsletter.
Step four: Determine your target audience
It’s important to determine who the target audience is for your newsletter before you start creating content. Knowing which audience to focus on will help you create compelling content that will encourage them to subscribe. You can use a tool like Google Analytics to determine the demographics and psychographics of your audience.
As a rule of thumb, you should create a separate list of subscribers’ who are interested in the content you publish. You can then segment this list to determine the demographics and psychographics of your ideal audience and target on this list to grow your business.
Step five: Determine how frequently you’ll send out the newsletter
Deciding how frequently you’ll send out a newsletter is a bit like deciding the timing of a drip campaign. You don’t want to send out a weekly newsletter if you’re only going to be releasing infrequently interesting content. You can use the AWeber dashboard to find the ideal time for sending your newsletter based on the content you’ve created.
For example, if you’ve created compelling content around a new product or service and are planning to send out a few email updates on this topic, you may decide that it’s best to send out an email newsletter once a week. You can also use this to your advantage by creating a longer content schedule. If you’ve published multiple blog pieces on your chosen topic, you may want to consider creating a quarterly newsletter to engage your audience across a number of platforms.
Step six: Opt-in for email marketing
This step is pretty self-explanatory. You’ll want to opt-in for email marketing so that you can start receiving notifications whenever someone subscribes to your newsletter. You can use a tool like MailChimp to get started.
There’s also a trick you can use to further encourage subscribers to opt-in. When you sign up for a mailing list, you typically get sent to a confirmation page. One way to encourage someone to subscribe to your newsletter is to suggest that they subscribe to your mailing list as a means of getting special perks. This will increase the chance that they’ll subscribe to your newsletter.
Step seven: Test the setup
You can use the AWeber dashboard to test the setup of your email marketing campaign. Once you’ve launched your campaign, you’ll be able to follow the instructions in the email you’ve just sent out to subscribe to your newsletter. This will give you a chance to test out different content and subject lines to figure out which performs best.
If you followed our guide from start to finish, your email campaign should now be set up and ready to send. Congratulations! You’re now officially an expert in newsletter marketing and will be able to grow your business with this knowledge.