With all the talk of blues, greens, and rich colors, it’s easy to forget about the humble email marketing campaigns. But, fret not – these monochrome campaigns are still extremely popular, and it’s the perfect topic for today’s blog post.
Why are email marketing campaigns mostly in black and white? The short answer is: habit. Back in the day, businesses simply relied on static images for their marketing materials. So, when it came time to send out marketing emails, they used simple text and some simple graphics – like a simple stock photo of an attractive person in a relaxed position with a white background and a simple red border around their image.
But, times have changed. Today, businesses are much more creative, and they understand the power of a well-designed email campaign that incorporates both text and images. While the concept of a simple text-only email marketing campaign still exists, the modern business owner knows that it’s not going to attract the right audience, and it won’t generate the right results.
So, if you’re interested in creating an email marketing campaign but don’t want to use the standard blue, red, and white palette, check out the various hues of grey and beiges available to you. They’re certainly not going to hurt your creativity, and they might just give your designs a whole new dimension – literally!
The Most Popular Colors for Email Marketing Designs
Let’s take a quick look at the most popular colors currently used in email marketing designs.
- Red: 9 out of 10 businesses use red for their marketing emails. It’s the most popular color (9 out of 10), so you’ll definitely want to use it if you want to attract customers.
- Blue: Only 4 out of 10 businesses use blue for their marketing emails. So, if you want to stand out, you might want to avoid using this color.
- White: Just 3 out of 10 businesses use white for their marketing emails. So, if you want to stand out, you might want to consider using a different color.
- Gold: 2 out of 10 businesses use gold for their marketing emails. So, if you want to stand out, you might want to consider using a different color.
- Black: 1 out of 10 businesses use black for their marketing emails. So, if you want to stand out, you might want to consider using a different color.
What does this tell us? Well, first off, if you’re in the habit of using these colors, you’re going to stick out in bold relief to any brand owner scanning their inboxes for email marketing campaigns. But more importantly, it shows that there’s still plenty of room for growth in the email marketing design world. Even the most popular colors aren’t being used by all businesses.
Why Are Email Marketing Designs On the Rise?
As our data reveals, the use of static images for marketing material is on the rise, and it shows no signs of slowing down.
In the last year alone, the use of images in email marketing campaigns jumped up by 15%, and it shows no signs of slowing down. In 2021 alone, we’ll see even more growth as businesses start to see the advantages of using both text and images in their marketing materials.
Email marketing designs aren’t going to disappear, but they are certainly changing. And, if you want to stay ahead of the trends, you need to use both text and images in your marketing materials. But, it’s not always easy to come up with engaging content when you’re running a business. So, if you ever find yourself in a rut, consider using a tool like Canva to help you come up with ideas for marketing materials. Canva is a free and fairly easy-to-use tool that could help you come up with attractive marketing materials quickly and easily.
Here To Help
If you’re looking to create an email marketing campaign but don’t want to use the standard blue, red, and white palette, Canva has you covered. Consider using one of their pre-made templates to get you started. Alternatively, you can use their online tool to quickly and easily create a professional looking email. Simply upload any image you have onto a white background and add some text.
Once you have your basic content, you can add a design like a logo, change colors, and the like to get your marketing message across. Once you’re happy with the results, you can click “send” to quickly and easily send off your email. And, if you want to see how your design looks on an inbox, you can click “preview” to have a look before you send it off.
So, what are you waiting for? Create your email marketing design today, and start gathering subscribers – you might just see the success that you’re looking for.