Email marketing is one of the most effective ways of contacting your customers. Not only does it allow you to reach out to site visitors when they’re most receptive, but it also provides you with the opportunity to develop and nurture long-term relationships with your customers.
What is Shopify Apps? Simply put, it’s a collection of tools designed to make your life as a Shopify merchant easier and more enjoyable. Whether you’re launching a new product, inviting your customers to join your mailing list, or simply want to send out a quick email to remind your users about upcoming events, Shopify Apps has you covered.
Why Should You Try Email Marketing for Your Shopify Store?
According to HubSpot Blogs research, 68% of people open email attachments simply to find out what is contained within. This makes it extremely convenient for your customers to download and read your email. Not only that, but it also means they’re more likely to click on your links and be redirected to the products and services you offer.
Additionally, email opens up a whole new realm of opportunity for your business. You can use email marketing software to segment your contacts into lists, send out personalized promotions, and track the success of your campaigns. This is highly beneficial for Shopify merchants who want to improve their game and gain more trust from their customers.
How to Set Up Your Email Marketing Campaign in Shopify
Since email is such a versatile and popular method of communication, many email marketing tools and services are readily available. However, choosing the right one for your needs can be challenging. To help you out, we’ll discuss some of the things you should consider before you start sending out emails.
Personalized Content Is King
You’ve probably heard the saying ‘content is king.’ It’s true—when it comes to engaging your audience and encouraging them to take action, you need compelling content that is tailored to their interests. When someone visits your site, you want them to feel like something is speaking to them directly.
This is most effectively done through personalized content. The key is to find the right mix of interesting, valuable information and entertaining tidbits. Keep your emails short and snappy; you have just a few short moments to grab their attention.
Use Scarcity To Your Advantage
Scarcity is the notion that something is scarce because it is in demand or valuable. For example, if you were to offer your customers a free bottle of wine, but they only have a few hours left to order before the offer expires, you will be able to engage them more effectively.
The key is to apply scarcity to your advantage. You can use this strategy to encourage your customers to take action, or to just remind them that what they want is limited in nature. The important thing is that you put yourself in a position to negotiate or make a good offer.
Find The Perfect Level Of Abbreviation
You’ve probably noticed that, especially in emails, people often shorten their words and sentences. It’s a way of saving space, and it makes sense—after all, who has the time to go through long, drawn-out emails these days? Your customers may not have the time to peruse your entire missive, so you need to make sure that your writing is easy to understand and not overly wordy. Find the right level of abbreviation and you will not struggle with sending out a lengthy email.
Whether you’re using email marketing software or simply writing and sending out the occasional email, you need to keep things simple and easy to follow. Having too many links in your email, or making sure that every element is placed just so, can make your message difficult to follow and may even cause your readers to leave your email. Keep your copy concise, and use easy-to-digest language that will keep your audience interested.
Track The Success of Your Campaign
You can’t manage what you can’t measure. This is especially relevant when it comes to email marketing. It’s important to set up automated email campaigns and review them on a regular basis to see how you’re doing and to figure out areas for improvement. Without measures, it’s very difficult to tell whether you’re reaching your audience or not. You need to find out which campaigns are performing the best and why.
The above tips will help you get started with email marketing for your Shopify store. Remember to be creative and take advantage of all the tools at your disposal. You can find success with email marketing if you do everything correctly, so don’t be afraid to try new things. And last but not least, have fun! Email marketing can be a very rewarding tool if you do it right. Enjoy the process and your customers will enjoy the benefits.