Sometimes, you may want to send an email to your customers to notify them of a special offer or event. It could be an announcement of your new catalog or an offer for a free sample of your delicious cookies. You might use an email to tell them about an upcoming sale or to draw their attention to a new product.
What if you want to make sure that they know exactly what the email is about? You could use a sample email agreement to make sure that all of your customers know what they’re agreeing to before they click on the Send button.
What is a sample email agreement?
A sample email agreement is a document, typically in Word format, that you send to your customers before they start receiving emails from you. The sample email agreement is a great way to ensure that your customers know exactly what they’re signing up for before they make any commitments. It gives you the opportunity to outline the details of your business, explain how email marketing works, and give them a feeling of security in terms of getting mail from you.
The sample email agreement can be a bit lengthy, so you might want to consider breaking it down into shorter segments. For example, you could have a section on privacy, another on terms and conditions, and maybe an additional section on delivery policies. This would make it easier for your customers to go through the entire agreement and still understand it in its entirety.
Why send a sample email agreement?
As a business owner, you might be comfortable sending out unsolicited emails to your customers but wary of pitching too much without their approval. With a sample email agreement, you can ask them if they want to receive such emails or if you should stop sending them. You give them a choice and let them opt out of receiving future emails from you. The best thing is, you don’t have to pitch your products or services in the email. You may simply want to tell them about a special offer, event, or new product.
If you want to pitch your products or services in your sample email agreement, you can do so in a gentle manner. For example, you could say:
“Hello there! I’m so glad you’ve decided to take the time to read through this important document. I know that you’ve been through a lot lately, with some pretty unexpected changes, but this is something that we need to do to make sure your online experience is safe and easygoing. Thanks for agreeing to receive emails from us. We’d love to keep you informed about our products and services as well as hear your feedback on our brand new site—www.MyProductName.com.”
How do I send a sample email agreement?
Assuming that you’ve already got a record in your CRM of the person’s email address, you can get the ball rolling with an introductory email. You should follow up with a simple yet polite request for the person to agree to your terms and conditions. If you’ve got time, you can follow up with another email a little while later with the sample agreement in the body of the email.
What if the person agrees but doesn’t click on the link in the email to get to the document? This could be because they’re in a hurry or they want to read the document in peace without any distractions. In this case, you can’t send them the document directly through email because they may have set their email program to ignore bulk emails. You’ll need to find another way to get the document to them. One way could be to fax it to them or have someone deliver it to them in person. Another way could be to have them screen shot the document and then email it to them. You need to follow up with the person a couple of times to make sure that they receive the document. In the meantime, you can resend the original email with a brief note explaining that they need to review the agreement.
What if they don’t agree?
If the person decides not to sign up for your mailing list, you can stop sending them unsolicited emails. However, you need to follow up with them individually to explain that you won’t be pitching your products or services to them and that they’ve got a chance to change their mind. If they don’t want to hear from you at all, you’ll just need to remove their email address from your mailing list.
What if they decide that they do want to hear from you but don’t want to sign up for your mailing list? You can politely tell them that you’ll keep their email address but won’t be pitching your products or services to them. In the meantime, you can resend the original email individually to them to explain that you won’t be pitching your products or services to them.
Choosing a sample email agreement provides you with the opportunity to lay down the basics of your business, your email marketing policies, and how you want customers to receive your emails. It also gives them the chance to opt out of receiving your emails if they want to preserve their personal privacy.