How to Make Email Marketing a Part of Your Site’s Growth Strategy

The benefits of email marketing for a site can be countless. You can get in touch with your audience when they’re already inclined to visit your site. You can encourage them to make a purchase, sign up for your newsletter, or engage with your content. Most importantly, you can see the results of your efforts in real time – all from the comfort of your inbox.

However, despite its many benefits, email marketing is not a strategy that’s easily implemented. In order to reap the benefits of email marketing, you need to make sure that you have a robust strategy in place.

If you’re looking to incorporate email marketing into your site’s strategy, keep reading. We’ll outline 5 steps that will get you started down the right path to a more successful email marketing campaign.

Identify Your Audience And Craft Subject Lines That They’ll Be Able To Value

The first step in any strategy is to identify your audience and identify the emails that they’re most likely to value. After all, if you want to send them information that’s valuable to them, you need to understand who they are and what they want.

For instance, if you’re targeting fitness fans then you know that they’re likely to be passionate about supplements, workout gear, and food that’s good for their bodies. In this case, you might want to consider crafting subject lines around these themes.

Determine The Best Time To Email Your Audience

After you’ve identified your audience, you need to consider the best time to email them. When should you send your emails? How frequently should you send them? These are all important questions that you need to ask yourself.

There are three important aspects to the time your audience is most likely to value your emails: when they’re most open, when they’re most likely to buy products, and when they’re most engaged with content.

If you look at email marketing trends, you’ll see that people are now spending less time on their phones and more time on their laptops or desktops. This means that if you want your emails to be noticed, you need to consider when your audience is most likely to be on their computers.

If you run a site with a physical store, you might want to consider sending your emails at night when people are getting ready for work. Or, if you want to target men, you could send your emails at lunchtime, when they’re getting back from their days jobs.

Curate A Content Schedule

Just because your audience is on the computer doesn’t mean that they’ll always want to receive emails from you. Some people prefer to get their news from Facebook or Twitter. Others might want to read about Hollywood gossip. As a marketer, you should consider what your customers want and need. And, as a content creator, you should consider what type of content will drive the most value and interest to your audience.

To start, try creating a schedule for each type of content that you want to send out. For instance, you might want to send an email newsletter every two weeks, or you could send out some quick blog posts a couple times per week. Consider what’s worked for you in the past and make a plan to grow your email list.

Design An Effective Email Marketing Campaign

Once you have your content schedule ready, you can start to design an email marketing campaign. Every campaign is different, but there are some basic guidelines that you can follow to make sure that your campaign is as effective as possible.

  • Use A/B Testing To Identify The Optimal Time To Email
  • Consider Your Audience’s Location When Choosing The Perfect Time To Email
  • Avoid Sending Too Many Messages Per Hour
  • Personalize Your Emails
  • Avoid Sending Too Many Emails Per Day
  • Use Subject Lines That Will Attract The Audience
  • Consider An Offline Element
  • Create Short-Lived Goals
  • Use An Analytics Tool To Track The Success Of Your Campaign

A/B testing is the act of sending out a test subject to see which variant of an email campaign performed the best. For example, you might want to compare two different subject lines or two different email content types.

To identify the optimal time to email your audience, you should consider what worked best in the past. If you notice that a certain time of day or week performed the best, use those same times in the future. Once you nail down the optimal time to email your audience, you can craft an email marketing campaign that will maximize your results.

Also, consider your audience’s location when choosing the best time to email them. You might want to send an email at a time that’s the best for your readers, regardless of whether they’re in New York or Melbourne. Or, you might want to consider emailing your audience at a time that’s convenient for them, even if it’s not the best time for you.

Sometimes it’s difficult to get people to purchase a product or sign up for a service after they’ve already used it for free. In these cases, you can experiment with giving away some free stuff in exchange for an email address. Or, you can send a series of emails over a period of time to increase the odds of getting someone to purchase something.

Whatever you do, make sure that you personalize each email that you send out. Instead of sending out a mass email, you should consider sending out a personal email to the person at the heart of it all. By doing this, you’ll increase the odds of getting a response and making a sale.

Personalized emails also help you establish a connection with your audience and make them feel like you’re talking to them directly. This will make them more receptive to your offers and, in turn, grow your business.

Measure The Results Of Your Efforts

At the end of the day, you’re only as good as the results that you see. Once you put all of this work into forming a solid strategy and designing an effective email marketing campaign, you’ll be able to see the results of your efforts in real time. This is the ultimate testament to the power of continuous improvement.

From the moment that you put this strategy in place, you’ll be able to track the results of your efforts. What did you learn from A/B testing? Which variant of an email did you find worked best? Did you get any significant signups from a certain email subject line or content type?

The information that you gather from these measurements will allow you to continue improving your strategy and, ultimately, your results.

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