You’ve probably heard of AWeber, one of the most popular email marketing platforms used by bloggers and businesses worldwide. Hiring an email marketing company to grow your email list is commonplace; perhaps you’ve even done it yourself. But did you know that you can grow your own email list and make money from it without using a third-party tool?
It’s possible to build a profitable email list using AWeber, and we’ll teach you how to do it. In this article, we’ll cover:
Why You Should Build An Email List In The First Place
Let’s start from the beginning; why should you even bother building an email list in the first place?
Whether you’re an entrepreneur, a brand marketer, or a blogger, collecting emails is a great way to get in touch with potential customers or subscribers. But you can’t just put a sign-up form on your blog and expect interested parties to drop their email addresses into it. You need to give them a reason to subscribe to your list (and not everyone will just do it because you asked).
That’s why you need to establish email marketing as a strategy and develop a marketing plan before you start trying to grow your list. You can’t just throw up a sign-up form, write a few enticing articles, and think that people will magically subscribe to your list. To engage your audience and encourage them to subscribe, you need a strategy.
Also, once you have a steady stream of subscribers, you can take advantage of their contact information and send out promotional material (e.g., special offers, discounts, and the like) directly to them. You can also market and advertise your products and services through your emails.
How To Build An Email List On AWeber
So let’s get to the good stuff – how can you actually build a profitable email list on AWeber?
The first step is to create a list (or group) of subscribers who are interested in receiving your emails.
To do this, sign up for AWeber (if you haven’t already) and head to the Settings tab. Here, you can select the list or group of individuals you’d like to see receive your emails. Once you’ve made a selection, click the blue button next to it (the one with the lightning bolt) to create a list.
When you click this button, you’ll see a pop-up with a short introductory message. You can modify this message (from a total of 500 characters) and edit the name of your new list (e.g., from a “Subscribers” list to a “Bloggers” list).
So now that you have a list of interested parties, you can start sending out emails.
While you’re on the settings page, take a look at the footer to the right of the page. You’ll see a section called “Ready To Go?” With a simple click, you can activate your email list and start sending out emails.
The Perfect Timing Of Email Promotions
Let’s say you’ve decided to promote your new product to your email list via a special offer or discount. You’ve got a week to launch your product and want to ensure that your audience sees and takes advantage of the promotion. When should you send out your email blast?
There’s no one-size-fits-all answer to this question, so you need to consider a number of factors. First, check the algorithms of various email marketing services to see which one performs the best for your niche. Then, look at how many people you’ve already reached and how interested they appear to be in your offer. Finally, consider the timing of your campaign’s launch. If you’ve started a new product line and are eager to get the word out, you may want to dive into email marketing NOW.
On the other hand, if you’ve been at this for some time and believe your audience is somewhat aware of your product, you may wait until you launch a new product to take advantage of the email marketing trend.
Use Email To Make A Name For Your Blog
If you’ve built up a decent amount of trust with your audience over the years, you can use your email list to help you get your blog (or whatever content you’re creating) noticed by more people.
This is especially beneficial if you’ve got a large email list (say 10,000+ subscribers) and are looking to break into a new area of content creation. To do this, you can write a short blurb (e.g., about the top 10 things you love most about living in Tokyo) and see if it generates any interest from your audience. If so, great! You’ve got a potentially lucrative lead generator.
You can do this on a very basic level by creating a free blog (this is a fantastic way to start building your audience and credibility) and using the platform’s built-in features to gain popularity. Then, when you’ve established yourself as an expert in your industry, you can utilize the email list to grow your own business. If you’ve got an interesting story to tell or a product to promote, let your list know about it through a special offer or discount.
Grow AFollowing On Social Media
Whether you have a following on social media or not, you can use the platforms to gain more subscribers for your email list. Simply go through your social media accounts, identify people who have shown an interest in your content, and try to build a relationship with them.
For example, let’s say you’ve built up a small Twitter following (but lack a similar following on other platforms) and decide to promote a product you’re passionate about. You can use Twitter to do this. When you engage with your audience on this platform, you’ll notice a significant spike in sign-ups and revenue. It’s a fantastic tool for content marketing.
Building a Twitter following is fairly easy; all you need is to have a unique voice and engage with your audience. To see what others are doing and how you can make your Twitter account more powerful, take a look at this resource:
Once you’ve got your Twitter account set up and active, you can utilize the platform’s many features to engage with your audience. You can do this through regular tweets (where you’ll share your latest news or interesting tidbits), by checking in on your followers’ timelines (where you’ll see what they’re sharing and engaging with them on their behalf), and by responding to other users’ tweets.
You can use these features to grow your Twitter following (and your email list). Simply find and engage with users who have the same interests as yours (e.g., if you’re a fitness-related account, follow and engage with users who are also into fitness).
Avoid Poor Engagement Practices
Just because you can build an email list with AWeber doesn’t mean you should do so; there are plenty of automated email marketing platforms out there that don’t require the skill set – or the cost – that a typical marketing department can put in. This is a major reason why a lot of businesses and bloggers avoid using AWeber. They don’t want to get stuck with an expensive marketing tool that they’re not able to maintain.
If your goal is to eventually have an inbound sales function and you’re looking for a tool to help you get there, AWeber may be a good fit. But if your goal is to simply build a profitable email list, look elsewhere. It’s not that difficult to do, but you must have the right tools for the job.
Avoid Repetitive Email Content
It’s incredibly easy for creators to fall into the trap of sending out the same exact email over and over again. This is a major turn-off for subscribers, who want to see unique content from you. So if you’ve got an email list of any size, take a look at how you can use automation to send out unique content to your subscribers.
Say you’ve got an email list of 10,000+ subscribers and decide to send them a weekly email with the latest news from your industry. Pretty soon, you’ve got 30+ boring emails in your inbox. To make matters worse, these emails are pretty much all pretty much the same. You’ve got some big news you want to share with them, but you lack the creativity and innovation to come up with something new and exciting. What then?