If you’re looking to create a profitable email marketing campaign, then you’ve come to the right place! In this article, we’ll discuss various methods you can try to maximize your ROI and learn about the profitable campaigns of other online marketing experts.
The Perfection Of Timing
When it comes to marketing strategies, some businesses opt for a mass appeal approach while others aim for a more targeted niche. However, the one thing every business needs to keep in mind is the timing of their campaigns. By knowing how and when to send out your emails, you’ll be able to drive more engagement and optimize your results.
To be able to do this, you need to look at market research tools such as Google Analytics and HubSpot. By integrating these platforms into your workflow, you’ll be able to pinpoint key performance indicators (KPIs) which will help you determine when is the best time to hit your audience with a fresh batch of engaging content.
Content Is King
Over the years, the line between marketing and content has blurred. Today, marketers are often content creators and curators whose job it is to spread the word about a brand or product via various media platforms.
As such, content is essential to any marketing strategy. To ensure you have the content you need when you need it, make sure to regularly review your content strategy and keep up with the latest trends in digital marketing.
Pro-Tip: Ask For Help
Being new to content marketing or digital marketing altogether can be a daunting task. Many businesses believe that being self-sufficient is the best way to go about things, but this couldn’t be further from the truth. For those looking to get started or need some help, don’t be afraid to ask for help from other professionals.
As digital marketing experts, we know that no one person can do it all. By sharing your workload with another party, you can ensure that each step is taken care of and that you have more time to focus on other parts of your business.
4 Tips For Creating a Successful Email Marketing Campaign
While there are dozens of different tactics you can use to create an email marketing campaign, not every business will be able to generate a profit from this effort. To be able to do this, you need to implement the following four tips:
1. Build An Audience Online.
If you’ve ever tried to sell products or services to someone who already don’t like or use your product or service, then you know how difficult it can be to get that person to even consider your offer. Luckily, this is not something you need to worry about when it comes to email marketing.
Since people are much more likely to open an email that is addressed to them, rather than one that is from a marketing department or company, ensure that your email is personalized and contains a compelling reason for the reader to take action.
Pro-Tip: Use A/B Testing to Optimize Your Messages
With A/B testing, you’ll be able to determine the best version of a particular email based on how a particular segment of your audience responds. For example, you might want to try sending out a campaign with the subject line: “How to choose the best wine to eat with your meal” and see how your customers respond. Once you’ve determined the best email combination, you can move forward with confidence knowing that you’ve got the perfect version for your particular target audience.
2. Measure The Results Of Your Email Marketing Campaign.
It’s not enough to just send out an email and assume that someone will click the link or hit the reply button. To determine the effectiveness of your campaign, you’ll need to set up automated email responses or watch for sales or leads that are generated as a result of your efforts.
There are several tools available that can help you monitor the results of your email marketing campaign. For example, HubSpot and Sproutcore offer in-house analytics which allow you to see everything from the number of views your articles receive to the activity of your social media accounts.
Pro-Tip: Use A/B Testing To Avert Trouble
Often times, businesses will send out an all-time favorite product or offering via email with the simple subject line: “Hey there!”. While this type of email can be effective, if it doesn’t contain any compelling reasons for the recipients to action, then you might end up with a significant amount of complaints instead of compliments.
To avoid this, use A/B testing to determine the best subject lines and pitches for different types of emails so that you can customize your approaches and increase the likelihood of generating a positive response.
3. Use Multimedia.
In this day and age, people are more likely to open up emails that contain a combination of text with images or videos. To make your emails more intriguing, you can use various tools like Canva, Snapseed, or Photoshop to create compelling visual content that will engage your audience and make them more receptive to your message.
Creating videos introducing your products or explaining the benefits of using those products can be a fantastic way to engage with your audience and ensure they remember your brand. Plus, videos allow you to use your words more sparingly and save you from having to write a lot of filler text.
Pro-Tip: Use Mail Chimp To Monetize Your Email List
One of the great things about running a business through email marketing is the ability to monetize your audience. With a tool such as Mail Chimp, you can easily create email campaigns, track their performance, and integrate payment tools like PayPal and Stripe into your workflow to accept online payments.
4. Personalize Your Content.
If you use the same email template for every single one of your campaigns, you’ll find that over time, your subscribers begin to feel like a faceless mass. To combat this, try using tools that allow you to create personalized content.
There are tons of free tools that let you do things like display your subscribers’ names on the top of their letters or highlight key terms or phrases within the content itself. The possibilities are endless!
When you have subscribers that feel like they’re getting individualized attention, you’ll be able to engage them more effectively and build a following based on their interests.
Examples of Profitable Email Marketing Campaigns
Now, it’s important to note that just because one method worked for a particular business doesn’t mean that it will work for you or your company. However, these examples do provide you with an idea of what you might be able to achieve with an email marketing campaign.
Here are a few profitable email marketing campaigns which you can take inspiration from.
Marketing Madness
Many businesses will use email marketing as a way to get the word out about their new product launch or seasonal sale. To do this, they’ll create an email containing a single sentence with a link to their website or social media profile. Simply copy and paste the following into an email:
- New product launch!
- Save 25% off everything sitewide!
- Need a holiday gift for your loved ones?
- Our gift to you!
Not only will this bring in a small number of customers, but it will also help to establish credibility for your brand. When people see your email in their inbox, they’ll know that you’re not trying to sell them something; they already bought into your brand. As such, these types of emails can be highly profitable.
Pro-Tip: Use This Template For Your Next Product Launch!
Monetizing Tricky Issues
Some businesses specialize in getting paid to ask questions about products and share answers with others. For example, Tealuxe does this through a tool which ferrets out your products’ weaknesses and tells you how you can improve. Essentially, if you have a question about a particular product, you can get paid to have it answered through their affiliate program.
One way of monetizing a website or blog is through affiliate marketing. Essentially, you’ll promote a product or service which is either owned or sponsored by a company or brand that you’re affiliated with. When a person clicks a link or makes a purchase after being engaged with your content, you’ll earn a small commission.