If you have an existing email marketing program, you know how tricky it can be to find qualified leads. After all, your existing list may be filled with a hundred people who are simply waiting for you to send them a message. It’s easy for those marketers to get distracted by the thousand other tasks they have on their plate at any given moment, and forget about your business for a minute.
You must keep in mind, however, that those people are still interested in what you have to offer. They just may not yet be aware of it. That’s why you need to nurture and grow your list as much as possible. One way of doing that is through content creation. When done well, content can help you attract and retain a following among regular readers. In this way, a blog post might become a highly qualified lead generator. It’s a win-win scenario. The blogger gets free content, the business retains an interested audience, and the most important factor is that you have a steady stream of fresh, exciting content to pull in new subscribers and retain existing ones.
If you’re wondering how to create content that will engage and fascinate potential subscribers, check out our guide. Along with a detailed explanation of how to write a blog post that will engage your audience, you’ll discover 7 proven methods you can use to attract and grow a following among your peers.
1. Create compelling content that will keep readers interested.
In today’s world, content is king. People seek out content to learn about products and services, and they often come back for more. If you want to gain followers and make your blog post a lead generator, you must create content that is compelling. This doesn’t mean that you have to write an in-depth piece about exotic culinary delights or create a full-blown e-book that will change the way people think about your product or service. It simply means you have to create content that will make your readers interested in your work, and interested enough to want to learn more.
Make sure you have something compelling to say. If you’re writing about a popular topic, make sure your content is up to date on that topic. Doing so will help you stand out from the competition. Remember, people are more likely to trust someone who is already in their circle of trust, or who has established a rapport with them. Establishing and maintaining credibility is important for any business or brand. Keep that in mind when establishing content strategies for your blog post.
2. Use keywords in your content.
If you’ve ever spent any time on social media, you’ll know that content can get pretty annoying. Everyone is talking about cats or food or travel or fashion, and you’re stuck in a rut of just sharing boring information. To make matters worse, some platforms have algorithms that recommend content based on your previous interests, which can cause you to see content you might not otherwise have seen.
Avoid that pitfall by incorporating keywords into your content. When someone types a phrase or word into the search bar of a search engine (like Google or Bing), the engine will try to match that content with relevant results. If the content you create doesn’t include the words or phrases people are searching for, the chances are it won’t get found by people who are interested in your content. In the worst case scenario, people may even decide your content is irrelevant to them and click away without reading any of it.
Fortunately, there’s a way to make sure your content will get found by the right people. One of the most affordable and effective tools available is free online SEO copywriting tools, like Buzzsumo. With Buzzsumo, you can find the best writers for hire, who will take your topic and create content that will engage your audience. Not only that, but you can also find the most influential people in your industry, and ask them to weigh in on your content. In this way, you can get expert advice on your key brand messages and how to position your product or service in the marketplace. For more information, check out our guide to becoming a content strategist.
3. Create compelling headlines.
If you’ve ever read a news article, you know that headlines can make or break a story. The same can be true for your blog post. Your headline is like the ad you’ll never see. It will either make or break your piece’s impact. When people read your blog post and don’t understand what it is about, the first thing they’ll notice is your headline. It should grab them and keep them reading. Ideally, your headline should be concise, yet memorable. It should also be consistent with your brand voice and the article’s content.
Make sure to ask yourself these questions:
- What is the most interesting thing about this article?
- What makes this article different from other articles I’ve read?
- Why should someone care about this article?
- What topic do I want to tackle next?
Once you’ve got your answers, you can craft a headline that will effectively pull in readers.
4. Incorporate images.
If you’ve ever spent any amount of time on social media, you’ll know that images can make or break an article. People love a good visual, and having photos in your content can help engage your audience and make them more receptive to your message. When someone sees an appealing image associated with a product or service, that person is more likely to buy it just because they like what they see.
To make that happen, you need to incorporate images into your content strategically. There are plenty of free online SEO tools like Canva that can help you easily find the best stock photos for your needs. Not only that, but you can often find the person who took the photo, and get permission to use it. That’s a win-win situation for both you and the photographer.
5. Include links.
While people love a good visual, nothing screams “read my content” like a well-placed link. When you use links effectively, you can take your readers to relevant and valuable web pages that may be of interest to them. To do that, simply link to relevant sites that are already well-established in your niche. In this way, when someone clicks on that link, they’ll be taken to a page that is relevant to their needs.
Keep in mind: If you include too many links in your content, it will become overwhelming. For that matter, too few links can also hurt your content’s effectiveness. Choose links wisely and make sure that each one is relevant to the topic at hand, and that your readers will find them value-adding.
6. Customize your email marketing program.
If you’ve ever tried to market your product or service using email marketing, you’ll know how tedious and ineffective it can be. Simply sending people emails with the same content over and over again won’t make much difference. To make that happen, you need to customize each email you send out. Fortunately, there are plenty of FREE tools like MailChimp that can make this process much easier. For example, you can use MailChimp to automatically create compelling headline, and even write the body of the email yourself. From there, you can schedule the email to go out at a later date and time of your choosing.
Customizing your email marketing is crucial to its effectiveness. This can take the form of both automated and manual processes. For instance, you could set up automated email campaigns that will send out customized emails to your list, based on the content they’ve already received. Or, you could send out personalized emails, based on their past actions, like purchasing a certain product or service. Not only that, but you can also find the perfect Instagram photos for your products and services, and even write blog posts for your website’s content.
7. Measure the success of your efforts.
Finally, you must measure the success of your content marketing strategies. To do that, you can simply look back at your content’s performance in terms of lead generation. If you’re wondering what is the perfect amount of content to create, there’s no simple answer to that. It depends on a lot of factors, like your target audience, the amount of resources you have available to you, and how fast you want to see results.
Remember: the ideal amount of content for your business depends on your business objectives. If you’re looking to gain regular traffic to your site, you’ll want to create content that will attract and retain that audience, which means shorter, snappier blog posts.