Inevitably, we’re all going to find ourselves in positions where we have to choose between two seemingly equal options. In these situations, the answer is, of course, not clear cut, and a nuanced perspective is often the most effective approach. However, if we take a step back and look at the big picture, there’s usually one option that will emerge as clearly superior to the other, and at least in the long term, it’s usually the safer option for your business.
Whether you’re managing a luxury hotel or a boutique spa, you’ll inevitably have to make tradeoffs between affordability and quality in order to remain competitive. Sixty Hotels is a brilliant example of a company that understands this dynamic and has built their entire business model around it. The luxury hotel brand was initially established in New York City in the 1960s and over the years, expanded to Los Angeles, London, and now, Paris. However, despite their global reach, Sixty Hotels still maintains a boutique feel to their establishments, with pricing that’s suitable for high-end clientele. So, what exactly is Sixty Hotels, and why should you choose them for your next marketing project?
Key Facts About Sixty Hotels
Sixty Hotels is a luxury hotel brand that was built on the back of careful acquisitions and strategic real estate deals. Today, they own 60 luxury hotels across the globe, which they leverage as both a marketing and an operational platform. Naturally, this gives them a level of operational and strategic advantages that other small brands can only dream of. The brand prides themselves on being relevant and innovative, and it shows in every aspect of their business.
Sixty Hotels is a fantastic option for anyone seeking to emulate a luxury hotel experience at a more affordable price. Naturally, with more competition in the luxury hotel industry than ever before, it’s essential that you stand out from the crowd in some way that’s unique to your business. With Sixty Hotels, you get the unique combination of a luxury hotel experience coupled with the affordability of a regular hotel. All of this can be yours for much less than you’d typically pay for a standard hotel room.
Why Should You Opt For The Luxury Hotel Experience?
The biggest draw of Sixty Hotels is, undoubtedly, the luxurious hotel experience. At a luxury hotel, you’ll naturally expect a high degree of quality and attention to detail. Naturally, these are the things that set you apart from the crowd and give your business an edge. However, while the hotel experience is undoubtedly seductive, it comes at a price. Luxury hotels are generally more expensive to run than comparable properties with less luxurious standards. So, while the experience may be seductive, you’ll need to make sure that you’re willing to put in the necessary work to operate a hotel of this caliber. In times of pandemic, when physical distancing is non-negotiable, you can be sure that hotel staff will be working on a tightrope to keep things running smoothly.
What About Email Marketing Services?
Email marketing services, those dreaded advertisements that seem to cover your inbox every day, aren’t going anywhere, and they’re not going away anytime soon. In fact, while we wait for the pandemic to settle down, email marketing services are going to become even more essential for businesses of all sizes.
What’s great about email marketing services is that they’re usually quite affordable, especially when compared to some of the more established and well-known luxury hotel brands. With hotel chains like Marriott and Hyatt seeking to retain their highly valued and loyal customers, as well as attract new ones, they’ll definitely want to look to email marketing services to help them stay in touch with their patrons. Additionally, with more people working remotely during the pandemic, the potential for email marketing to grow even more is tremendous.
If you’re seeking to emulate the lifestyle of a luxury hotel brand, but don’t want to spend thousands on a single hotel, then email marketing services are clearly the better option. Even better, many of these services offer a free trial period, so you can try them out before making a commitment.
How Sixty Hotels Fits Luxury And Affordability
Sixty Hotels is all about creating a balance between luxury and affordability. This is a brand that wants to attract affluent patrons seeking to replicate the lifestyle of a luxury hotel, but don’t want to sacrifice quality. Naturally, when you combine high-quality accommodation with attentive service and the attraction of a luxury brand, you’re bound to attract interest. However, this isn’t a free ride. Sixty Hotels knows how expensive high-end accommodation can be, and they want to make sure that their clients are aware of this. There’s also the matter of the quality of the product itself. While it’s great to have the best service and location in the world, if the room isn’t up to standard, it could ruin the luxury experience for those seeking it. So, while not every client will be suitable for the full luxury experience, those that are will appreciate the extra attention to detail and quality that sets this brand apart.
Ultimately, the decision between renting a luxury hotel room or using an email marketing service to grow your business is a personal one. As we’ve established, not every business will be suitable for the luxurious lifestyle of a resort hotel, but those that are will appreciate the fact that they’re getting the high-end service for less money. What’s important is that you establish a balance between what you can afford and what you want to achieve. Sometimes, this will mean compromising on quality in order to keep costs down. However, if you’re seeking to attract new clients or retain existing ones, then going the extra mile and investing in high quality will undoubtedly be worth it.