How to Grow Your SJSU Email List

When you are creating your email marketing strategy, one of the first things you want to do is to grow your sample email list. Your email list, to put it simply, is the group of people you are sending email updates to. When someone signs up for your email list, they are agreeing to receive occasional email messages from you. When you send out the first email of your campaign, you will want to ensure that your email list includes as many people as possible.

You probably already know how valuable an email list is. When you send out an email to someone on your list, they have a greater chance of opening your message because it is personal. Also, you can retarget those who have not opened your initial email with a follow-up message. You can use a tool like ConvertKit to easily grow your email list.

Create a Captivating Offer

When you are pitching your email list growth initiative to your boss or a colleague, you will want to avoid pitching them a list of features. Instead, you want to focus on the emotional appeal of your promise to help increase their productivity. You can use phrases like “unsubscribe from the masses” or “get our exclusive content” to build up your credibility as an expert in your field.

Grow Directly Into Another Stream Of Income

After you have established yourself as an authority in your field, you can use your profile to grow a list of engaged readers who want to hear more from you. For instance, if you are an editor for a magazine, you can pitch your list to other magazines to see if they will carry a newsletter dedicated to helping their readers be more successful. That is a potential source of revenue you can explore.

Nurture Your List With Updating Content

Just because someone has signed up for your email list does not mean they want to receive only emails containing information about your products and services. You can continue to engage with your audience by sending them content that is relevant to their needs and interests. Even sending them articles from reputable sources is a great way to keep them interested in your emails. You can use content like this to generate ideas for your next blog post or a piece of e-commerce copy to send out as an email offer.

Avoid Sending Monthly Email Updates

While it is tempting to send out a monthly email update with exciting news about your products or services, sending these kinds of emails to your audience will eventually cause them to become disconnected from your content. Instead, try to send out these types of emails once or twice a year. This will help maintain their interest in your communications and ensure they continue to see value in staying subscribed.

If you are looking for ways to increase your revenue and grow your business, you are in the right place. You just need to know how to grow your email list to achieve these goals.

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