Your solar company’s email marketing isn’t just about sending out sales pitches. With a little bit of effort, you can use email to communicate with existing customers, attract new ones, and build your company’s brand. So, what exactly does that mean? Let’s look at each part of the process and how you can put it into action.
Attracting New Customers With Effective Marketing
You’re probably already getting a lot of visitors to your website. So, why not try and use that to your advantage? Instead of just relying on search engines to bring in the traffic, why not try and see what else you can do to attract new customers? That’s exactly what Solar Media did when they started their company. They saw the potential for their product and decided to try and see what else they could do. So, they set out to attract as many people as possible using various methods.
One of the first things they did was set up a landing page on their website. This was just a simple page with an appealing offer and a call to action. Once someone visits that page, they’re presented with an offer to sign up for Solar Media’s email list. Those are the first few steps to acquiring a customer for your solar company.
What sets Solar Media apart from other similar companies is the fact that they listened to and responded to their customers’ needs. Instead of just pitching them on buying their product or service, they used their email list to do a little bit of market research and figure out what else their customers might want.
This is a crucial point. Your job isn’t just to sell your product or service. It’s to build a relationship with your customer so that when they do need your product or service, you’ll be the first person they think of.
Keeping Your Existing Customers Engaged
It’s important to keep in touch with your existing customers. Just because they’ve bought something from you doesn’t mean they’ll always be your biggest fan. You can always try and grow your business, but it’s a lot more efficient and cost-effective to keep in touch with your existing customers and make them feel like your business is still theirs.
There are several different ways to do this. You can send out regular emails with news about your company and how it’s changing. You can also use your blog to engage with your customers. If you have a way to answer questions, you can use that platform to engage with your customers. Also, you can use your customer service department to provide an alternate point of contact for your customers. For example, if you sell residential solar products and your customer service department is backed by a company with offices worldwide, you can have someone travel to Australia and New Zealand to answer questions for your customers there.
The main thing you want to avoid is over-communication. Some customers will love getting lots of communications from your company. But, if you’re constantly checking in with them and feel like you’re being too familiar, it might start to feel like a little too much.
Using Email To Build Your Solar Company’s Brand
Now that you have new and existing customers, you can start to use email to build your solar company’s brand. There are several different ways to do this, but the main one is to create a brand identity for your company. It’s easy to get lost in the details of your business and forget about the big picture. But, you can’t forget about the image you project to the world. So, it’s important to remember that your company’s brand extends beyond your product or service and into the world of ideas.
For example, if you sell residential solar products and your company’s logo is a sun symbol, but you also specialize in marketing technology and sales training, your customers might expect your brand to be associated with all things related to technology and sales. It would be a mistake to assume your customers only want to buy what you sell. You can use your website, social media accounts, and email marketing to build a more complete picture of your brand.
It’s important to remember that your customers are not just a source of income. You should be looking at them as a potential resource for learning and growing. If you keep this in mind, you’ll be able to develop an effective marketing plan and use email to build your solar company’s brand. Doing this will put you a step ahead of the competition and allow you to grow your business quickly.