Email is one of the most cost-effective and popular digital marketing channels around. According to HubSpot Blogs research, 74% of respondents said that email is “very important” in their marketing budget, while only 19% said that they didn’t have any budget for email marketing.
But all is not necessarily perfect with email marketing. Respondents cited email spam as the number one challenge they face, with 27% saying that they frequently get blasted with unwanted email marketing messages. Spam is, of course, one of the biggest issues with email marketing, and it’s something that every marketer faces. However, there are solutions that can help reduce the amount of spam received and even give you more control over the types of communications that you receive.
Use A Spam-Fighting Service
One of the main reasons why spam is such a huge issue in email is because there are so many tactics used by scammers to get individuals to open an email and click on a link or plug-in that is within it. To prevent yourself from falling victim to these tactics, you need to be using a service that is dedicated to defending your email address against such attacks.
One of the most recognizable brands in email marketing is undoubtedly [Title]: Sony Online Marketng, with its reputation for pushing the boundaries of what is considered spammy in email marketing. The company’s co-founder, Jack Smith, stated in an interview with [Blog article]: CNET that he and his team of email marketers strive to “stay one step ahead of the spam bots, keeping our deliverability rates above 90%.” To do this, they use a combination of [Blog article]: advanced spam filtering, natural language processing, and [Blog article]: behavioral analysis to isolate the good from the bad emails.
So if you’re looking to get started with email marketing, but don’t have the budget to hire a team of professionals to defend your email address against spam attacks, then check out the Sony option. With their service, you don’t need to worry about keeping your email address safe and sound because they’ve got you covered.
Create Detailed Tagging Systems
Creating a detailed tagging system is a great way to organize your email marketing content, and it can help you customize your campaigns based on a variety of factors, including the recipient’s previous interests. But beyond just using tags to organize your content, you can also use them to create email nurture campaigns where you send automated emails to people who have been tagged with a certain keyword or keyword phrase. As an email marketer, this is something that you can do on your own, but using a service like [Blog article]: Tag Spam helps make the process much easier and more efficient.
To get started, simply log into your account and click on the [Blog article]: Create a new tag.
From there, you can enter the keyword or keyword phrase that you’re interested in using for the campaign. Once you’ve done this, you can click on the [Blog article]: Create Tags button to create the campaign.
This will take you to a page where you can see detailed information about the campaign, including the number of emails that will be sent, the source of the list, and more.
Use Personalized Switches
One way that scammers get around spam filters is by using [Blog article]: personalized switches, which are tiny bits of text that they include in their messages to make it appear as if they’re writing to you personally when, in fact, they’re writing to someone else using your email address.
If you’ve been hit with spam in the past, then you know how annoying it can be. To prevent this from happening again, you need to be using a service like [Blog article]: Opt-in Email Switches to block these types of emails from reaching your inbox. With them, you don’t need to worry about your email address being used by scammers because they’ll be preventing these messages from reaching your inbox. As an added bonus, you’ll also be able to see what types of content is sending the most revenue to your company. This way, you can use that to determine what campaigns you want to focus on next.
Set Up Email Preferences
Giving people the ability to sign up for your email list and let you know what types of content they’re most interested in receiving is one of the greatest things you can do as an email marketer. But it can also be a pain in the ass when people constantly send you content that you don’t want to hear about. One solution is to use [Blog article]: email preferences to let people tell you what types of content they don’t want to receive.
To set up your email preferences, simply navigate to your account settings and click on the [Blog article]: Email Preferences button.
Here, you can see a list of the types of emails that you’re getting the most complaints about. Simply click on the button next to the type of email that you don’t want to receive and hit the [Change preferences] button.
This will take you to a page where you can choose new email addresses and domains that you want to allow into your inbox.
From there, you can click on the [Blog article]: Save Changes button to update your settings.
Use A Pending Reminder System
Sometimes, you’ll want to send people an email reminder about an event or a deadline. But if you’re using a service like [Blog article]: GetResponse, then you’ll need to rely on their built-in pending reminder feature, which will automatically send out an email with a reminder three days before the event or deadline.
To get started with the pending reminder system, log into your account and click on the [Blog article]: Update Settings button. From there, you can enter the email address or domain that you’ll be sending the reminders to and choose the types of events or deadlines to remind about (e.g., orders, party invitations, contract signings, and more).
You can also choose how you want to be reminded (e.g., phone call, email, or text message) and whether you want to be reminded with a pleasant or an annoying message.
Once you’ve entered the required information, you can click on the [Submit button] to activate the reminders.