Email marketing is one of the most effective ways to connect with customers and potential customers, whether you’re trying to sell them something or just want to keep them engaged. Despite the effectiveness of email marketing, there are ways you can go about it that doesn’t feel like spam.
Let’s have a quick look at how you can avoid spam when doing email marketing, and maybe even improve your experience as a result.
Pick Your Battles
One of the first things you should do, and the most effective way of doing so, is to pick your battles. You don’t need to send out dozens of emails every day – although that might very well end up being the most effective way of getting your message out there. Start small, pick your targets, and expand from there.
If you target the right people – those that are most likely to be interested in what you have to say – you can achieve massive results with relatively little effort. However, it takes some careful thought to know who those people are, and you need to make sure that your email isn’t accidentally ending up in their spam folder.
Use a Subdomain
One of the easiest ways to prevent spam is to use a subdomain. A subdomain takes your domain name and adds an ‘s’ to the end – for example, amazon.com becomes amazon.coms. When you use a subdomain, you are essentially telling Google that this is a new and different domain to mine, and that you don’t want your email associated with spam. It’s as simple as that.
It’s always best practice to use a subdomain when setting up an email marketing campaign. So, if you get a message from someone claiming to be from your bank or financial institution and you don’t recognise the email address, it’s safest to assume that it’s spam.
Pro-actively Monitor Your Spam Folder
One of the biggest things that can help you prevent spam is pro-actively monitoring your spam folder. Although it’s great that spam filters are getting more sophisticated, they are still only able to detect spam messages 90% of the time. That means that 10% of your messages will still be rejected by the filter. This is where many email marketing services come in handy. They will periodically check your spam folder for messages that have been rejected, and if there are any, they will notify you.
It’s important to note that if you are checking your spam folder regularly and using a reputable email marketing service, your messages will not end up in the spam folder in the first place. So, making this step unnecessary.
Get Rid Of Unnecessary Words
A big reason why people get spammed with emails is because they use unnecessary words in their subject lines or messages. For example, using ‘free’ or ‘cheap’ in the subject line of your email will most likely result in it being rejected by the recipient. On the contrary, using ‘finance’ in the subject line will most likely gain you some favor with the recipient. The same applies to the message itself; avoid using words that don’t add value, such as ‘thanks’, ‘please’, and ‘now’, and instead use words that inspire confidence, such as ‘plan’, ‘budget’, and ‘executively.’
If you want to make sure your emails don’t get flagged as spam, always put your own email address at the beginning of your messages. This ensures that your email isn’t seen as a spam message, and that you are acting in good faith.
Use A Captcha
A captcha is a series of question and answer boxes that are displayed on a website when a user tries to submit a form but accidentally clicks on a button or link before completing the transaction. The point of using a captcha is to stop bots from filling out forms and spamming users.
So, basically, a captcha is a way of strengthening your connection with your users and potential users by making it difficult for machines to complete a form on your behalf. There are lots of different captchas out there, all with their perks and quirks. Make sure to choose a captcha that is easy for users to complete and doesn’t disrupt the flow of the form.
Monitoring User Behavior
You can also try and figure out, through your own experience and the feedback of others, the type of content that is most likely to engage your readers. For example, if you notice that lots of your messages get opened and clicked-on, you might want to consider whether or not you should be sending out those particular types of emails.
You can use software like Google Analytics to determine the content that is most effective at engaging your audience.
Reduce The Number Of Emails You Send
One of the simplest things you can do to prevent spam is to reduce the number of emails you send out. If you are sending out multiple emails per day, it’s a good idea to have a think about whether or not that is really the most effective way of getting your message out there. Sending out large volumes of emails can get you flagged as a spammer by providers; using a tool like MailChimp, which can organize mass mailings, will ensure that your emails don’t get flagged as spam.
The Bottom Line
Hopefully, by now, you’re starting to see how careful you need to be around when it comes to sending out emails. Essentially, you don’t want your email to be associated with spam, and the best way to avoid that is to use a reputable email marketing service, or to implement the steps above.