Email marketing and online communication are terms that may be new to you. But, don’t be surprised if you already use some of the functions of email marketing or if you plan on using it in the near future.
What is email marketing, and how does it work? Email marketing is the practice of sending out regular newsletters and marketing emails to a group of people. These emails may contain product or service information, special offers, or just simple updates about the sender’s activities.
The practice of email marketing varies from company to company, but most companies will have an email marketing platform that they use to manage all of their campaigns. This platform will incorporate all of the functions necessary for an effective email marketing campaign including the ability to create campaigns, send and track emails, automate tasks, and analyze results.
If you are looking to create an email marketing campaign, you may wonder which platform is best suited to your needs. At this point, you should have a pretty good idea of what email marketing is and what it means for your company. If you are still uncertain, continue reading.
Why should you use an email marketing platform?
Whether you are just getting started or you are looking for a more complex tool, there are several reasons why you should consider using an email marketing platform.
The first and most obvious reason is that it will make your life much easier. You won’t have to look for a standalone email marketing app or website, you can simply log into your chosen platform and start marketing. Your email marketing will be available whenever you want it, and you won’t have to worry about running up on server space or sending out unauthorized emails.
It is also worth considering how much control you want over the results of your email marketing. If you have a specific goal in mind, such as getting more website traffic or leads, you can use email marketing analytics tools to track the results of your campaigns. You can also choose to be picky about the emails you send out, using a filtering system to only send out to predefined audiences or people with certain characteristics.
The Top 5 Email Marketing Platforms
Now that you are familiar with the concept of email marketing and know which platform you will use to implement it, it’s time to discuss the best options available. Keep in mind that there are a lot of email marketing platforms out there, and this list can be tailored to fit any need or budget.
Here are the top 5 email marketing platforms as of today.
If you already use a mailing list to communicate with your customers, then you can bet they will love your next offer to them. Many large companies use SendGrid to power their email marketing campaigns, and for good reason. First off, they offer a free plan that can handle up to 2,000 subscribers and 100 GB of storage. But, if you want to scale up and grow your list, they offer several paid plans starting at $5 per month for 1,000 subscribers.
The best part about SendGrid is that their customer support is top-notch. You can send them a ticket if you have any inquiries about their services, and they will get back to you promptly. The company also offers a money-back guarantee if you meet the right conditions. So, while it may not be the cheapest option, you can rest assured that you are getting a good value.
Many people prefer to use MailChimp which is a free email marketing platform that is so easy to use that even beginners can effectively use it. The best part about MailChimp is that it is incredibly flexible and can be used to create any type of mailing list you can think of. It is a robust option that can handle the task of sending out regular emails to a group of people.
You can use the platform to create a list of users that fits your needs. For instance, you can choose to subscribe to an email list of Venture Capitalists, Founders, or CEOs and create a new email list called “Founders 'Family',''Friends'' and even add in your own email address to create a unique group called “My Family 'Friends'.”
Aweber is the go-to platform for online marketers who want to get their message out to a large number of people. With a free account, you can send out up to 25,000 emails per month to customers with no restrictions on the number of emails or bandwidth. But their pricing plans start at just $5 per month for 1,000 subscribers with no bandwidth restrictions. The best part about Aweber is that they have a very flexible platform that allows you to set up automated emails that will be sent out on a regular basis.
4. Constant Contact
If you are looking for a robust, yet affordable option, then you should consider checking out Constant Contact. The industry standard for email marketing platforms has shifted to web hosting focused on email marketing. For $5 per month, you can connect your email, landing pages, and social media accounts to create powerful, automated email campaigns that will grow your list.
Another great thing about Constant Contact is that they provide you with all the tools you need to get started including: email templates, autoresponders, landing pages, social media management, and advanced reporting. But if you want to get more out of your email marketing, they also provide you with advanced features such as segmentation, dynamic content, and autoresponders.
5. Vertical Response
Last but not least, we have Vertical Response. This is the tool for the marketing department who wants to keep their finger on the pulse of their targeted audience. Created by HubSpot, one of the largest enterprise companies, the tool allows marketers to maintain tight control over the entire lifecycle of an email campaign. This includes creation, targeting, and analysis of results.
One of the things I like most about Vertical Response is that it offers an extremely affordable option for startups and smaller businesses. For just $5 per month, you can create up to 100 email templates and segment your list using factors like age, gender, role, or purchase history. You can send personalized emails to your subscribers with custom pricing, messaging, and links to any landing page or social media account you choose.
Which one do you prefer?
Now that you are equipped with the knowledge necessary to choose the right platform, which one would you select? If you are looking for a free solution then you should consider checking out SendGrid. But if you want to go the extra mile and get the most out of your email marketing, then you should consider moving to one of the more robust paid options that are available.