Square vs MailChimp – How Do They Compare?

In the e-commerce world, there are plenty of popular email marketing services available, but few platforms are as well-known and as trusted as Square. If you’ve ever shopped at Nordstrom, you may have visited their website to purchase something. Maybe you’ve even gone on to purchase something else from their online store while there. Or, maybe you’ve made a purchase from their mobile store and picked up the item in person at one of their retail locations. Either way, you’ve gone through Square.

In a recent report from the U.S. Census Bureau, it was found that 90% of American adults use email. Furthermore, 66.2% of those people use gmail as their email provider. So, if you can get people to give you their email address, you have a massive audience to target with your email marketing.

With Square’s popularity and its proven track record, it’s a great platform for email marketing. And, as we’ll explain in this article, it has a host of features that make it ideal for this purpose.

Mass Email Marketing Campaigns

One of the things that make Square so useful for email marketing is that they allow you to send mass emails to all of their customers. The traditional approach to email marketing is to write individual emails to specific groups of people. With Square, you can take advantage of their segmentation tools to send out mass emails that are personalized, based on the recipient’s previous behavior.

For example, if you use the email service to send out a renewal reminder for your subscription to a magazine, you could send an email to everyone on your mailing list advising them that their subscription is about to expire. Or, if you’re running an online store and want to encourage people to shop during the holiday season, you could send an email to your customers promoting a sale during the last week of December.

The benefit of this is that you can test different subject lines and messages without having to individually target each person on your list. Furthermore, you can measure the effectiveness of your campaigns and analyze which ones performed better than others. For example, if you find that the subject line, “Are you planning to travel abroad this summer?” generates several dozen responses each week, you may decide to change the subject line of a future campaign to, “Where will you be traveling to this summer?” This will not only increase the open-rates of your emails, but it will help you pinpoint the areas that your audience reacts best to and that you may want to focus on for future campaigns.

Personalized Email Content

One of the things that make Square so useful for email marketing is that they allow you to create personalized email content. Not only do you have the ability to personalize the subject line and body of the email, but you can also choose the exact date on which the email is sent. You can enter the email address of the person you’re sending it to and choose the email template.

This is a great feature for retailers who want to send personalized emails to their customers. Say, for example, you’re a clothing store and you notice that your male audience responds better to emails with pictures of women in lingerie. You can take this insight and use it to create personalized email content that the men in your email audience will appreciate. Or, if you’re a travel company and notice that your customers are most interested in news about upcoming trips, you can create an itinerary of a journey for them. Include details like the journey’s start date, destination, and lodging and eatable, along with any other information that you think might be relevant to them. Be sure to include a selfie for each individual email you send out.

Content Scheduling And Delivery

Another feature that makes Square so useful for email marketing is their content scheduling and delivery tools. If you use these features, you can plan out the content of your emails in advance and have it delivered to the people who need to receive it at the right time. Say, for example, you’ve determined that men are more likely to respond well to content about cars and women are more likely to respond well to content about travel. You can use this knowledge to create content that will resonate with your audience. So, you can set up automated emails that will contain this content. In addition, you can choose whether you want your emails to be sent out immediately or at a later time.

This feature allows you to conduct A/B testing on your emails. You can set up different versions of your email and have people who subscribe to your mailing list pick one at random to receive their content. Then, you can compare the open rates and engagement levels of each version of the email to determine which one performed best. It’s a great tool for finding the most effective approach to email marketing.

Extensive Tracking And Analytics

Another benefit of using Square for email marketing is the extensive tracking and analytics available through their platform. You can use these features to determine the effectiveness of your campaigns and to find the best approaches to email marketing. With these tools, you can track every aspect of your campaigns, from opens and clicks to bounced emails and unsubscribe rates. Furthermore, you can segment your emails based on any criteria you choose and see the results of your campaigns in real-time.

The main benefit of this is that you can identify the people who haven’t opened your emails yet and determine why they haven’t. You may find that some people aren’t interested in your product and you should stop emailing them. Or, you may find that some people aren’t receiving your emails simply because their email inboxes are full. Using these tools, you can learn who the prime suspects are in your case of email overwhelm.

Single-Sign-On For Subscribing And Bill Pay

Speaking of email overload, another great feature of Square for retailers is the ability to have one subscription point and pay one bill for all of their subscriptions. As a customer, this makes it easy for me to subscribe to several newsletters without having to create a separate account and login for each one.

Square subscriptions are automatically renewed unless you tell them otherwise. So, even if you’re only using the email service to send out periodic emails, you can still take advantage of this feature to have your subscriptions renewed automatically. This reduces the amount of time you have to spend on recreating customer accounts and logging in to each one to make a purchase. So, if you can get people to subscribe, you can relieve some of the burden from your side and save them time. Plus, it makes it simpler for customers who want to make multiple purchases to do so without creating a separate account for each one.

E-commerce Features

Finally, if you decide to go the e-commerce route, you can use Square to set up a fully functioning online store. You don’t need a shopping cart to use this feature, but you can integrate one with your store if you want. If you decide to use Shopify to create your store, you can choose which e-commerce features you want to use. These include online pricing, order tracking, and shipping.

E-commerce features make Square even more useful for retailers. If you decide to use this service, you can take advantage of their shopping cart to offer online pricing and discounts. As a result, you can gain sales and improve your conversion rates. Furthermore, you can use order tracking tools to follow-up with customers and make sure they’re receiving their items on time.

The takeaway from this is that if you decide to use Square for your email marketing, you can do so much more than send out periodic emails. With their content scheduling and delivery tools, you can plan content in advance and have it delivered to your audience at the right time. You can also use their e-commerce features to create a fully functioning online store that you can use to attract and engage customers.

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