Every company is different, but most have some commonalities. One of those commonalities is the need to stay in touch with customers. After all, they’re the ones that brought you business in the first place.
You might have chosen a particular method for doing this, whether you send out occasional emails or phone calls to the few you have left. Or, you might choose to rely heavily on word of mouth marketing and rely less on your traditional marketing methods. But, one thing is for sure: You need to stay connected to your current and potential customers if you want to grow your business.
Let’s face it, as humans, we’re biologically hardwired to pay more attention to things that are visually interesting. This is why video content—especially long-form videos—is becoming so popular. It’s engaging. We’ve all been there. We’ve seen a funny video. Or, we’ve seen a cool product and had to find out more. So we visit the web site, watch the video, and maybe even click a few buttons to find out more.
But online videos aren’t the only thing captivating customers’ attention these days. Thanks to the rise of TikTok—as well as other apps like it—and the constantly evolving world of social media, customers have more ways than ever to learn about your company, create awareness, and, most importantly, connect with you.
If you’ve ever used TikTok, you’ll know that it’s a crowded field of apps and websites that you can use to connect with people. For our purposes, however, we’ll only be focusing on the more traditional social media platforms like Facebook and Twitter.
How Does AWeber Fit Into The Mix?
AWeber is one of the most popular email marketing platforms around. With over a million active monthly users, this is the platform your customers are already starting to know and trust. And if you’re looking for an all-in-one email solution, this is the one to choose.
One of the great things about AWeber is that it provides you with a variety of options when it comes to connecting with your customers. Not only can you use emails to communicate with them, but you can also use text messaging, Facebook messages, or, as we’ll see later, even Instagram stories.
Why All These Platforms?
As we mentioned above, not all of your customers will necessarily want to hear from you via email. Especially now that there’s so much competition in the inbox spam arena. So, instead of limiting yourself to relying only on emails, consider other platforms your customers may prefer to hear from you on.
Squarespace Email Marketing Automation
If you’re reading this, I assume you’re either a business owner or an entrepreneur who’s decided to take the leap and started a business of your own. Or, at least, you know someone who is. If so, congratulations! You’re in business for yourself, and that means you have a business email address (if you don’t, you can get one for free from SquareSpace).
SquareSpace is the perfect tool for the solo-business owner or entrepreneur. Not only does it provide you with a beautiful, user-friendly website but it also gives you the tools to run your business from the convenience of your own smartphone. More details below…
The Pros And Cons Of Each Platform
The key takeaway from this section is that not all social media platforms are created equal. While many may offer you plenty of tools and customization, the key takeaway is to make sure that the platform you choose offers you value.
Is It Worth It?
What’s most important is that you choose a social media platform and an email marketing tool that you feel will be valuable to your business. This is different from choosing a tool because a friend or colleague uses it, or even because it’s trendy and “in”.
The Value Of Squarespace
Squarespace is the perfect hybrid platform. Not only does it provide you with a beautiful, user-friendly website but it also gives you the tools to run your business from the convenience of your own smartphone. We touched on some of the perks of this tool above, but let’s look at this platform in more detail.
One of the great things about Squarespace is that it provides you with a variety of options when it comes to connecting with your customers. Not only can you use emails to communicate with them, but you can also use text messaging, Facebook messages, or, as we’ll see later, even Instagram stories.
Let’s dive into the platform a bit further. As a solo-business owner or entrepreneur, you’re going to be spending a lot of time on your own. And you might feel a bit overwhelmed at times. Having a simple, yet effective website that you can update and customize with ease can help provide some of that functionality and transparency that small businesses need.
In today’s world, websites aren’t just about having a pretty face anymore. They have to represent your expertise, guide your customers through their purchase process, and allow you to build credibility. If you can achieve all of this with ease and on a budget that fits your needs, why wouldn’t you?
The Pros And Cons Of Each Platform
The key takeaway from this section is that not all social media platforms are created equal. While many may offer you plenty of tools and customization, the key takeaway is to make sure that the platform you choose offers you value. If it doesn’t, there’s no point wasting your time and effort.
TikTok is a great example of a platform that provides a variety of value. As we’ve established, not everyone wants to hear from you via email. Especially now that there’s so much competition in the inbox spam arena. So instead of limiting yourself to relying only on emails, consider other platforms your customers may prefer to hear from you on.
The pros of this platform are that it is very easy to use and has a massive audience. Meaning, you could potentially reach a lot of people with your content. The cons are that, first of all, it’s a bit of a time-consuming process to grow your audience. And second, it’s a crowded field of apps and websites that you can use to connect with people. Meaning, there’s a lot of competition and a lot of people to compete with.
Instagram is a bit like TikTok. But, rather than focusing on videos, Instagram is all about photos. And, rather than focusing on audiences, Instagram is all about creativity and having fun while building an online presence.
One of the great things about Instagram is that it provides you with a variety of options when it comes to connecting with your customers. Like Squarespace, Instagram allows you to use emails to communicate with your customers, but it also provides you with a variety of other methods. These methods include handwritten notes, virtual stickers, and, as we’ll see below, even phone calls.
Phone Calls.
You may decide that, rather than relying on social media to tell your company’s story and engage with your customers, you want to hold conversations with them. And, given the right circumstances, a phone call can be a powerful medium. Especially if you’re looking to close a sale.
If you’ve ever done business over the phone, you know that it’s not always the most convenient or efficient way to do business. Especially when you consider the cost of a long-distance call. For that reason, many companies have turned to automated phone calls, which can be programmed to leave a message when a customer calls a specific number.
But, if you’ve ever done business over the phone, you know that it’s not always the most convenient or efficient way to do business. Especially when you consider the cost of a long-distance call. For that reason, many companies have turned to automated phone calls, which can be programmed to leave a message when a customer calls a specific number.
This is where AWeber comes in. With over a million active monthly users, this is the platform your customers are already starting to know and trust. And if you’re looking for an all-in-one email solution, this is the one to choose. Not only does it provide you with a variety of options when it comes to connecting with your customers, but it also gives you the tools to automate the most important communications between your company and your customers.