You’ve been wanting to try your hand at email marketing for a while, and finally you’ve found the perfect opportunity! You want to create a simple but elegant email marketing campaign to introduce your new online store, or to promote an upcoming sales event or seasonal sale.
If so, then this article is for you. We will teach you everything you need to know about creating a profitable and enjoyable email marketing campaign.
Set A Budget
First thing’s first, you must set a budget. Just because you have the most brilliant idea that has ever been thought of by man or woman, does not mean you should spend all your income on it. Your income comes from somewhere, and it usually is not just fun and games. Setting a budget forces you to consider what you can and cannot afford. It also helps you prioritize what is most important to you.
Choose The Right Mailing List
The next step is to choose the right mailing list. There are hundreds of mailing lists you can choose from, and each one has its perks. You must pick the one that suits you best and has the largest audience. The last thing you want to do is blast your message to a thousand uninterested individuals. Chose a mailing list that has around 10,000 subscribers and you’ll be able to reach the vast majority of your audience.
Design The Perfect Email
With the perfect email in hand, you’re ready to devise the perfect marketing strategy. The email should look as good as new since you’ll be showing it to people countless times throughout the campaign. A well-designed email is one of the most critical components of a successful email marketing campaign. You want your email to stand out among all the other emails in your campaign, so pay extra attention to the details.
Create The Perfect Landing Page
A landing page is a web page people visit after they click a link in an email. The landing page serves as a one-stop-shop for all the information the visitor needs. Some examples of a landing page are Shopify’s blog landing page, or GoDaddy’s web hosting sales page. You can use a tool like Jigo to easily create great looking landing pages without any code.
Target The Right Audience
If you’re new to email marketing, it’s highly recommended that you try and target the right audience. Rather than sending your email to the general public, which will result in a lot of uninterested recipients, try and limit the recipients to a select audience. You can use a tool like Segment to easily find the email audiences most likely to be interested in your product or service.
Plan Your Schedule
You must plan out when you’ll send the email. There’s no point in sending your email now, only to find out you missed a really important day due to unforeseen circumstances. The best time to send your email is a few days before or after the event you’re trying to promote. Also, don’t feel like you need to rush to send your email. Take your time and plan out the perfect schedule. It’s easy to get distracted and lose focus, but staying organized will make everything easier.
Make Sure Your List Is Safe
You must make sure your list is safe. This means removing or hiding any email addresses or website links within the email if they’re not suitable for public viewing. If your list is shared with other people or companies, they need to be sure they’re not going to get bombarded with spam. If they have any doubts, they can always ask you to remove them from the list. Make sure your list is safe by using a free service like Whitelists.com or Blastr.com. Also, avoid using automated email programs that can cause a lot of trouble. Learn more about avoiding spam
Use Personalized Addresses
The best way to make your email more relevant is by using personalized addresses. Rather than using a general address such as no-reply@domain.com, use a customized version such as john.doe@yourdomain.com. People will find your email more relevant if it’s addressed to someone they know or respect. Also, make sure to add the person’s name to the subject line. This will make them more likely to open the email since it’s addressed directly to them. Using a service like Hootsuite to schedule your tweets will make it easy for you to connect with people via email instead of just Twitter.