As a marketer, maybe you’re thinking about investing in a new email marketing campaign. But before you make any major purchasing decisions, you need to be sure that your strategy is right.
When executing a marketing program, the first thing you need to consider is how you’re going to get people to open your emails. Without a solid strategy for driving traffic to your emails, you’re wasting your time and money. You also need to think about how you’re going to keep them engaged with content that is both highly relevant and valuable to them, and of course, interesting enough to keep them coming back for more.
The Importance Of Testing
When you’re developing a marketing plan or executing an existing one, it’s critical to regularly test and evaluate the results. Not only will this help you to improve the effectiveness of your campaign when compared to others, but it will also provide you with valuable data about your target audience’s behavior. This data can then be used to develop future campaigns that are more effective than before.
The process of testing and evaluating is extremely similar to the process of marketing. You would use tools like Google Analytics to track the traffic to your website and the behavior of those visitors. Using this data, you can then determine what platforms your audience uses most often, what content resonates with them most, and so on. Once you have this information, you can continue to refine your strategy and adjust your approach as needed. This way, you can continuously improve the results of your campaigns, leading you to greater success.
Why Should You Use Email Marketing?
There are so many advantages to email marketing, not the least of which is that it is very easy to implement. Simply type out a quick email and then get to clicking. While this might not seem like a difficult task, putting in the time to learn how to do it well can greatly improve your results. Plus, email marketing is free, apart from the cost of the email service you’re using.
This form of marketing is also effective because you’re directly engaging with your audience. When someone clicks on an email, they’re basically opting-in to hear from you. This is significantly more effective than traditional marketing methods that rely on users seeking out your products or services naturally through the use of a search engine.
In addition to being effective, email marketing is also very versatile. Due to its highly targeted nature, you can use it for nearly any purpose imaginable. From attracting new customers to engaging with existing ones, email marketing is a must-have for every marketer.
Where Can I Find Help?
If you’re looking for help with your email marketing efforts, you’ve come to the right place. Below, you will find an in-depth guide to getting started with a marketing plan, followed by a list of helpful resources and tools. At the end, you will find a short blog post on some essential FAQs to keep in mind when developing and executing your plan.
Get Started With A Marketing Plan
To get started with a marketing plan, you will first need to determine your objectives and the metrics you’ll use to measure your success. These will depend on the nature of your business but often include things like increasing web traffic or getting more customers through marketing. To start, you should set a goal for yourself that is realistic but also desirable. For example, you might decide that you want your email marketing to result in a 10% increase in revenue.
Once you’ve set your goal, you can map out a plan of action. This should consist of a number of tasks that, when completed, will get you closer to your goal. For example, you could start by creating a press release to submit to local media. Alternatively, you might want to launch a competition or grant draw for people to enter. These are just a few examples of tasks you could include in your plan. Your plan should also include key performance indicators (KPIs) so that you can monitor the progress you’re making and determine if you’re on track to meet your goal.
Choosing The Right Email Marketing Platform
For many businesses, a marketing plan will involve the use of email marketing software. There are several companies that provide robust, feature-packed solutions that can easily be integrated into your workflow. For instance, HubSpot provides a variety of essential tools that can be used to create engaging emails while also tracking the results of your campaigns.
These tools can be used to create various emails, from welcome emails sent after a new customer signs up to automated emails sent based on specific actions taken by the user. You can also use automation software like MailChimp to grow and improve your email list over time.
Other solutions, like ActiveCampaign, provide features like segmentation and targeted advertising that can be used to send out specific communications to specific users. You can use tools like Google Analytics to track the results of your email marketing efforts, so you can determine which platform is best suited to your needs. Ultimately, you will need to test and read reviews to find the software that is right for you.
Choose A Domain That Works With Your Plan
When choosing a domain name for your email marketing, you need to consider a number of factors. First, pick a name that is both memorable and easily associated with your brand. You also want to go for a.com domain because it is the most effective option when it comes to driving traffic to your site. Last but not least, you need to pick a.com domain because it is easily managed, meaning you can set up automated email campaigns and manage the content as needed with little to no technical knowledge.
Once you’ve picked out a domain name, you should put in the time to create a compelling online presence. This includes things like a professional-looking website, blog, and social media accounts. Your website and blog should be engaging and contain valuable information that is useful and entertaining. Finally, your social media accounts need to be active and filled with relevant content.
Get The Right Tool Kit
To successfully execute your plan, you will need a number of essential tools. If you’re on a budget, you can find free alternatives to the paid products that you will need. For example, if you’re looking for a free keyword tool, check out Google Keyword Planner. Similarly, you can use websites like Cloudera to find free tools for your data analysis needs. In many cases, the free alternatives are just as good as the paid products, if not better. Plus, you’re supporting the development of open source software!
When choosing these tools and integrating them into your workflow, you will need to consider how much time you have to commit to learning how to use them. Ideally, you will want to find a tool that can be integrated into your existing process flow and that has a user-friendly UI. This will make it much easier to get started and minimize your training costs. Remember, the more complex the tool, the more you’ll need to learn.
Set Up Your Email Marketing
Once you’ve picked out the right tool kit, you can get to work setting up your email marketing. To start, you’ll need to create a new email account to which you will send all of your marketing emails. It is also best to use a free email service like Gmail or Yahoo! Mail. Alternatively, you can setup a new domain name for your email marketing that is both memorable and relevant to your business. Your website and social media accounts should also be linked to this email so that users can easily subscribe to receive more information.
To set up automated emails, you will need to get a small business email server. You can use services like MailChimp or Harvest to do this for you. Alternatively, you can use a service like Constant Contact to quickly and easily set up automated emails without needing to write any code.
These services take the pain out of sending out mass mailings. If you’re looking for an even more simplified service, check out QuickMail.io, which is a free service that handles email marketing for you, so you don’t need to worry about sending out mass emails.
The Essie Kit
If you’re looking for a quick and easy way to get started with a marketing plan, the Essie Kit is for you. This product contains all the tools and resources you need to get started including a brush, nail polish, and a bottle of nail polish remover. Simply read the instructions, follow them, and you’re good to go!