Emails.txt,.rst,.doc,.docx,.pdf,.png, and.jpg. These are the most popular file types associated with emails in 2018. In 2022, it’s expected that these figures will rise as cloud-based email solutions make saving and sending files as easy as sending a regular email.
The most popular emails are those associated with a promotional or marketing message. However, this isn’t always the case. Sometimes, corporate emails with important information need to be disseminated to a large audience. Below, we’ll discuss how to create an effective email marketing strategy that will allow you to utilize the abovementioned popular file types.
Bulk Email Marketing Made Easy
The key to an effective bulk email marketing strategy is to utilize email marketing software to streamline the process. Several reputable vendors have created solutions that allow you to send mass emails with the click of a button. Some of the top email marketing software vendors include Pipedrive, Flywheel, and Hootsuite.
These types of tools make it easy for anyone to generate a list of recipients and then send out a mass email. You aren’t confined to using only popular file types for your messages; you can use the software to send attachments of any type and size. Furthermore, you can use the abovementioned email marketing tools to segment your list of recipients based on many different criteria.
How to Create an Email Marketing Strategy
The first stage of developing an email marketing strategy boils down to deciding which file types you’ll use to disseminate important information. Bear in mind that your email marketing platform will have a specific attachment limit. If you go over this limit, your messages may not be delivered.
After you’ve made this decision, the next step is to work on segmenting your list of recipients. This means that you’ll identify relevant groups of people based on certain filters and then devise a strategy to reach them. For example, you may want to send an email to existing customers, potential new customers, or people who have abandoned your brand.
This is where the fun begins. Once you’ve segmented your list, you can use the various tools available to you in the email marketing software to create different types of messages. If you’re looking for a quick way to create compelling marketing messages, take a look at our short-term marketing email marketing course. In this training program, we’ll show you how to create SEO-optimized, email marketing messages that will attract customers to your business.
If you want to increase the odds of your emails being delivered, send them from a reputable email marketing software provider. Some vendors offer reliability guarantees, and others offer money-back guarantees if you meet the right conditions. Ensure that you’re not sending emails from a free email account if you want to ensure that your messages reach their intended audience.
Email Marketing Campaign Case Study
One of the best resources for those interested in learning more about email marketing is GAP (Get A Plan), the world’s #1 email marketing software. Below, we’ll use their platform to walk through the steps necessary to launch a successful email marketing campaign.
Step one: Create an account.
The first step is to simply create an account with GAP. Next, you’ll want to enter a valid email address. You can create a new email address for this purpose, or you can use your existing one if you’ve verified it with a valid email service provider.
After entering a valid email, you’ll be presented with a verification link. Clicking this link will let GAP know that you’re a human and ensure that you don’t get spam messages from them. You’ll also be given the option to create a username and password for the account.
Step two: Select your plan.
Before you begin the process of setting up your email marketing software, you’ll need to select which plan to use. The most basic and least expensive option is the Individual plan. This plan only allows you to send up to 25 emails per day, to a maximum of 500 recipients. A more affordable choice is the Professional plan, which allows you to send 50 emails per day, to a maximum of 3,000 recipients.
Other plans, like the Business and Enterprise plans, give you access to additional features designed for marketing teams and businesses. These plans provide detailed reports that allow you to track the success of your email marketing campaign. The pricing for these plans depends on the number of users you have and how much traffic you generate.
Step three: Configure your email marketing software.
Once you’ve selected a plan, you’ll be taken to the next page where you can configure your email marketing software to your needs. You can choose your email template and color scheme, create subject lines and messages that are relevant to your business, and decide how you want to deploy and track your marketing emails.
You can also choose to add more storage, change the way your emails are delivered, and set up email marketing campaigns. To finish configuring your email marketing platform, you’ll need to enter your own SMTP server (simple mail transfer protocol) and a valid email address. You can find further help in the documentation or talk to a customer support representative through live chat.
Step four: Create your first email marketing message.
After you’ve configured your email marketing software, you’ll be taken to a dashboard where you can create and send your first email marketing message. You can use the provided email template or create your own with the click of a button.
The beauty of this step is that you don’t have to worry about writing a captivating subject line or a message that will lure your readers into opening your email. GAP takes care of that for you and ensures that your message gets delivered in a professional manner. You can also preview the email to ensure that everything is formatted correctly before sending it off to your recipients. If you’re satisfied with the results of this step, you can continue on to the next.
If you’re interested in learning more about email marketing, the below mentioned websites are a great place to start.
LinkedIn – Established in 2004, LinkedIn is the World’s #1 business network with over 500 million active users. One of the most popular topics on LinkedIn is ‘Innovative Email Marketing Campaigns’. You can find case studies and information on the most effective methods for engaging with target audiences using email marketing.
HubSpot – Similar to Marketo, HubSpot is also the world’s #1 business software for marketing teams and vendors. Just like Marketo, HubSpot provides case studies and guides that can help you develop an innovative email marketing strategy.
Pipedrive – Offering a free plan for small businesses and an option for paid plans starting at $5 per user per month, Pipedrive is the perfect choice for those who want to launch a marketing campaign and don’t have the funds to spend on expensive software.
OptinMonster – OptinMonster is a business-to-business email marketing software that helps business owners and marketers grow their email lists and engage with potential customers. With OptinMonster, you can create emails that are designed to increase engagement and build trust.
Email marketing isn’t a one-size-fits-all approach, and there are countless ways to successfully leverage the power of emails to grow your business.