With the Covid restrictions slowly being lifted, people are looking for ways to retrain and earn some extra cash. Many are turning to the online world to find jobs or create businesses, and for those entering the field, email marketing is a lucrative and promising area to be in.
If you’re looking to get into email marketing, here’s the perfect opportunity to do so. Not only is it possible to teach yourself what you need to know in relative safety and privacy, but you also have the benefit of learning from experts who are willing to share their knowledge and experience.
In this article, we’ll walk you through a step-by-step guide on how to become an email marketer. We’ll cover everything from the theoretical foundations to practical tips on getting your first few clients.
Before you can effectively start using email marketing to generate sales, you need to know the theory behind email marketing. To this end, let’s take a quick look at email marketing from an organizational standpoint.
Emails are often considered to be marketing materials that are directly delivered to consumers as part of a grand marketing scheme. However, that’s not really the case. Emails are often independently generated for a particular purpose and subsequently disseminated to intended audiences via email lists.
Organizations own the email lists that they use to disseminate their marketing materials. Therefore, it’s essential to establish email marketing as a form of outreach that organizations can and should perform.
How to Get Your First Few Clients
Now, let’s get to the fun part—actually getting the job done. To start your email marketing career, you need to develop your own marketing plan and set your sights on specific metrics to measure your success. Setting up automated emails to send to your customers is one of the simplest and most effective ways to get the ball rolling. It’s also a great way to test out your ideas without risking too much capital.
For instance, you can send out an automated email containing a survey asking your readers to share their views on a certain topic. This could be anything from the current political climate to food preferences to the quality of the local drinking water. The possibilities are endless!
Once you’ve established automated emails, you can branch into more complex campaigns by creating conditional email content based on previous interactions with the user. This could take the form of a discount for returning customers or a freebie for new customers.
If you’ve been tasked with developing a content strategy for an organization, you can use email as a means of delivering that content through highly targeted and personalized messages. You can also use automation again to send a series of follow-up emails containing relevant content as you move down the funnel.
To successfully enter the field, you need to take into consideration a number of practical aspects including hardware requirements, software licenses, and the ongoing costs associated with running your digital marketing operations. Let’s take a quick look at each one.
If you’re planning on using your personal computer for your email marketing activities, you’ll need to have a fast and powerful one to run the software packages and processes necessary to perform email marketing. While affordable gaming laptops are available, you might want to consider upgrading to a decent desktop or even a server if you’re looking to build a long-term business.
Desktop computers come with various perks that make them the perfect choice for the email marketing industry. Servers are also a great option as they provide you with a dedicated space for storing and processing data. To keep your information secure, servers often have hardware-based or software-based encryption, both of which are necessary to meet regulatory requirements including PCI DSS 3.2.
Aside from needing the right equipment, you’ll also need to consider paying for software and other resources that you might need to run your business. Many software packages that are designed for use within the email marketing industry are available as either freeware or for low monthly subscription fees. Additionally, most email marketing service providers offer in-house training so that you can get the most out of their platforms as quickly as possible. This is often a necessary step to ensure that you learn how to use their tools effectively.
The Role of Email In The Digital Marketing World
Nowadays, more than ever before, the role of email in the digital marketing world is significant. In 2018, email marketing generated a worldwide revenue of $16.62 billion and is expected to grow to $26.83 billion by 2023.
With more than 7.7 billion active users as of September 2021, email is a popular choice for both personal and business use. To learn more, check out this year’s Google Analytics performance marketers’ survey results.
Additionally, more and more consumers are using email to learn about and purchase products. Some of the top reasons for this trend include
- Earning trust
- Reducing shopping cart abandonment
- Delivering marketing material
- Gathering feedback
- An opportunity to provide customer support
- As a thank you for subscribing
Email marketing is playing a crucial role in the digital marketing world, and those entering the field can expect to find ample opportunity for growth. To be able to tap into this lucrative industry, all you need is the will to learn and the willingness to put in the necessary hours.