It is often said that a successful marketing strategy must be based on complex analysis of the target audience, their behaviours, and motivations. While it is true that marketing analytics can be extremely strategic, it is not always the case that big data will provide all the answers. That is why it is important to seek inspiration outside of the digital realm, too.
To that end, let’s consider the question: How do you hire a marketing team?
There are several steps you can take to ensure you get a top-notch, tech-savvy marketing team for your organization. Below, we’ll discuss five things you can do to build a better marketplace for marketing professionals.
1. Identify your needs.
The first step toward building a better workplace is to identify your needs. In this case, you’ll want to consider what you are looking for in terms of a marketing team. Ideally, you’ll want to hire someone who has the following skillsets:
- Marketing analytics experience
- Experience in marketing performance measurement
- Programming ability
- Data analysis
- Pricing knowledge
- Digital marketing knowledge
Also, make sure you interview the candidates regarding their expertise in social media platforms, such as LinkedIn, Twitter, and Facebook.
2. Decide how you’ll measure their performance.
Now that you have an idea of what you are looking for, you can decide how you will measure their performance. This is an important decision because you want to make sure you hire someone who can meet your expectations. To begin with, you’ll want to consider the following:
- Marketing performance goals
- Marketing objectives
- Performance metrics for marketing
- Payment terms
Additionally, you want to be sure you interview the candidates regarding how they will meet your expectations and what their pay structure will be.
3. Identify the desired culture.
To build a successful marketing department, you need to have a cultivated environment. In other words, you want to hire individuals who share your values and can fit into your existing culture. Consider the following:
- Marketing culture
- Brand voice
Additionally, you want to make sure you interview the candidates regarding their willingness to adopt your culture and values. Ideally, you are looking for team members who will fit into your existing culture and help you create a more mature and disciplined environment. The ideal person will take initiative, show enthusiasm, and have a positive attitude. Finally, you want to be sure you interview the candidates regarding their experience, knowledge, and educational background. The ideal person will have the following qualities:
- Bachelors in marketing (or business administration)
- Marketing analytics experience
- A solid understanding of the digital marketing world
- Knowledge of business and financial modeling
- Strong interpersonal skills
- Knowledge of social media platforms
- An understanding of SEO best practices
- An eye for design
- Content publishing experience
- A record of successful digital marketing projects
- Deep knowledge of Google Analytics
- An understanding of conversion optimisation
- A flair for copywriting
- An eye for photography
- A creative mindset
- A proactive approach
- A desire to grow and learn
- An analytical mindset
4. Create a job description.
Once you have determined how you’ll measure their performance, you can create a job description. This will serve as a guideline for your team. It is a good idea to have a group discussion with the members of your marketing department about the job description. This will help everyone understand what is required of them and how their jobs contribute to the success of your organization.
Additionally, it is a good idea to consult with a professional career coach. They can help you identify your most suitable jobs and can advise you on how to attract top talent to your organization. Moreover, they can help you develop a high-performance work culture.
5. Create a pitch.
To close the article, let’s consider a final step you can take to hire a successful marketing team. That is to create a pitch. This is a formal document that presents your organization’s unique selling proposition (USP). The unique selling proposition is your organization’s reason for being and the value you provide to customers. In other words, it is the “Why should someone buy our product?” proposition. Additionally, a pitch can help you convince potential employees you are a good fit for each other, as well as provide you with a benchmark to measure success.
To begin with, let’s consider the following statement:
“Our product is different from the others in the following ways:
- It is streamlined.
- It is intuitive.
- It is affordable.
- And it has a delightful design.
In other words, the unique selling proposition tells the reader why you’re different from other companies and the value you provide. Moreover, it is a formal document that can be used to benchmark your marketing team’s performance and to present your company’s case to investors, partners, and potential employees. Finally, a pitch can be used to convince potential employees you are a good fit for each other and that the work culture is open and honest.
To create a winning team, you must consider all these steps. Indeed, the more you can do to build a better workplace, the more you can attract and retain a top-notch, results-driven marketing team. In other words, by seeking inspiration from elsewhere, you can not only hire a highly qualified team but you can also create a culture that values personal growth and independence, and encourages creativity, initiative, and risk-taking.