Marketing emails are essential for every business. The reason is simple: customers expect to see emails when they make a purchase. What’s more, most companies today have moved beyond “transactional” emails to truly understand the value and importance of customer engagement through their email marketing campaigns.
But sending emails isn’t easy. Thankfully, with a little planning and research, you can craft an amazing template that will have your customers thinking of your brand every time they open your mail.
To ensure that your customers feel comfortable with your brand and understand the value of your product/service, you must first establish a trustworthy connection with them. What’s more, you must make sure that they feel like your brand is a desirable choice for them. For that matter, you need to become an expert in creating the perfect email.
Here are the top ways to write an amazing email template that will put your marketing to the test.
Personalized Salutations
The salutation is the first line of an email. It sets the stage for the rest of the email by introducing the reader to the topic at hand. To gain traction with your customers, craft personalized salutations for each of your campaigns. For instance, you can use words like “Dear” and “Hello” to start your email to create a more personal connection. Additionally, you can use some of the following to craft an amazing email greeting:
- Hello [Name],
- Thanks for responding! We’re glad to hear that.
- You are receiving this email because you subscribed to our newsletter.
- Best wishes from [your company] for [their] new customers.
- Let’s get started on [your subject].
Modern And Minimalistic Design
According to HubSpot Blogs, over 80% of people open emails on mobile devices. For that matter, a whopping 98% of consumers read emails on their smartphones. For greater exposure and to ensure that your customers understand the value of your product/service, you must ensure that your emails look amazing on all devices. That means you need a clean and minimalistic design.
Additionally, using a free email service like Gmail is ideal for creating templates. What’s more, you can use minimalism and white space to your advantage by taking up less space on your customers’ devices. For example, you can use the Auto-Discover option to have Gmail automatically fill in the email forms for you. This feature allows you to focus on crafting the perfect email and not worrying about the tech side. Who said sending emails had to be hard?
Content Spans Multiple Screens
As customer expectations have risen, so has the demand for marketers to provide constant content on various platforms. To remain relevant, you must make sure that your customers can easily access your content from any device.
To achieve that, you need to focus on creating content that can be consumed on any screen. For instance, if you are writing a blog post and want to make sure that your customers can read it, you must ensure that the post looks the same on a mobile phone screen as it does on a laptop or desktop computer screen. To achieve that, simply use a responsive email design. What is responsive design? Well, it’s when an email adjusts its layout based on the screen size of the device used to access it. For example, if you send an email to a customer on a mobile phone, the email will look exactly the same as it does on a computer screen. Because of this, you can rest assured that your customers will be able to easily find the content they are looking for.
Short And Sweet
Although email platforms like Gmail and Outlook allow you to write lengthy documents, customers often don’t have the time to wade through a full-length book to find the information they are looking for. For that matter, many customers expect quick and concise communication from brands. To ensure that your customers feel this way too, craft emails that are short and sweet.
You can use a tool like the Ticker to craft an extremely short email. The Ticker is an email digest that pulls the latest news stories from top news publications. It’s easy to use and can be customized to fit your company’s needs.
In conclusion, sending accurate and personalized emails is essential for every business. That means you must take the time to find the right words and build a trusted connection with your customers. In doing so, you will ensure that they feel valued as a customer and understand the importance of your product/service.