Are you a proud owner of a smartphone or tablet? Do you use AWeber to receive orders from your products or services website? If so, you can consider yourself an ‘edge’ consumer that Neflix is keen to get you on-side.
In the world of digital marketing, a customer that uses at least four different email accounts to conduct business is referred to as a ‘polyglot’ consumer. And guess what? You’re a polyglot consumer if you use AWeber. Why? Because AWeber is a tool that allows you to easily manage your email marketing campaigns, whether you’re a one-person business or a multi-national corporation.
So how can we entice you to try AWeber? Well, firstly, we’re going to reveal some tips and tricks on how to text-join AWeber.
First Step; Set Up Your Free Account
You can sign up for a free AWeber account through the App Store or Google Play. Once you’ve downloaded the app, open it and click on the’sign up’ button to get started.
After you’ve entered your email, you’ll be prompted to choose a password. This password will serve as your access key to the rest of the app. Make sure to use a strong password that contains at least eight characters, numbers and special characters. If you forget your password, click on the ‘forgot password’ link to get a new one.
Once you’ve chosen a strong password, you’ll be taken to the next page where you can enter a second email address. This email will be used to verify your account. Be sure to use this address on all your marketing material (i.e. website, blog, social media).
Now that you have a free AWeber account, it’s time to text-join. But first, you need to know what a text-join is. Essentially, a text-join is when someone texts a certain keyword to a phone number. When someone texts the keyword to 678-978-978, they will be linked to your AWeber account. So, how do you put a text-join to use?
Second Step; Set Up Your Marketing Campaigns
Now that you have a free AWeber account, it’s time to set up your marketing campaigns. To do this, visit your account and click on the ‘campaigns’ button at the top right.
You’ll be presented with a dashboard that contains all your active campaigns. You can use the dashboard to view details about each campaign, edit emails and more.
To start, you can use the ‘edit campaign’ button to change the name of your current campaign. This name will appear in the ‘To’ field of your next campaign email. You can also choose to rename this campaign.
If you’d like to create a new campaign, click on the ‘create campaign’ button to get started. On the next page, you can select the service you’d like to use for your campaign: either Mailchimp or Constant Contact. You can choose a free plan with both services or go for a paid plan with one of the two platforms. You’ll need to make the same selection for the other.
Depending on how you set up your campaigns with either service, you’ll be presented with a number of templates to choose from. For example, with Mailchimp, you can use the free version’s weekly digest or business plan to get started. Or, if you’d like to receive regular email alerts from your campaigns, you can use their basic version.
With Constant Contact, you can use their free plan for marketing on social media or use their paid plans for email marketing and sales.
Once you’ve made your selections, click on the ‘continue’ button at the bottom of the page to get started.
Third Step; Start Testing
Now that you have a free AWeber account and set of campaigns, it’s time to start testing. To do this, login to your account and click on the ‘test’ button located at the top left of the dashboard. You’ll be presented with a short list of words and phrases you can test with.
To start, you can test the thesaurus function by typing in your keyword (in this case ‘join’) and selecting ‘show related words’. To continue, simply click on one of the words in the thesaurus or enter a new keyword and repeat the process.
Once you’ve tested the thesaurus, it’s time to add more structure to your campaigns. To do this, click on the ‘edit campaign’ button to get to your dashboard. Then, click on the ‘edit’ button next to the word ‘to’ in your next campaign email. You’ll be presented with a list of email addresses you can use for your campaign. Simply choose one and click on the ‘send’ button.
On the next screen, you can enter a brief message to your potential customer. This is referred to as the ‘ask’ in your email. To set a text-join for your marketing campaign, simply type your keyword and select ‘send test email’ near the top of the page. This will email your chosen recipients with a short survey to see if they’re interested in your product or service. If they answer ‘yes’, they’ll be linked to your AWeber account so you can continue to send them relevant content.
As you continue to test and refine your campaigns, you’ll notice that the text-join feature allows you to track the results of your efforts. This feature is called a ‘conversion tracker’. So, if you were to test ‘join’, you’ll see that 2% of your recipients who are signed up through your campaign answered ‘yes’ to your introductory survey.
Final Step; Manage Your Growth
If you’re a marketer that’s been doing this for a while, you’ll be familiar with the phrase ‘scared money’. This is exactly what you should be doing right now. Even though you’ve just set up your account and tested a few campaigns, it’s time to be cautious. If you’ve been working hard to gain a following on social media and receive orders on your website, it may be a good idea to take a step back and re-evaluate your efforts. Sometimes, all it takes is a little bit of planning and being patient to see the results you’re looking for.
As you continue to grow your business, you may find that your texting skills aren’t needed. Especially if your account is receiving a steady stream of engaged and interested customers.