The Email Marketing Trends You Can Expect in 2018

Email marketing has been around for a long time and has proven to be an effective way for businesses to reach out to their customers and promote offers. As technology advances, so does the way businesses communicate with their customers. To stay ahead of the curve, it’s important to stay up-to-date on the latest email marketing trends.

Here are the top five email marketing trends you can expect in 2018.

1. Mobile Optimization

With more people accessing the web on their phones, it’s important to make sure your emails are optimized for mobile devices. This means including a mobile-friendly version of the email in your campaigns. Responsive design is key when it comes to mobile optimization. Make sure your emails are designed in a way that makes them look good on any device.

2. Increased Use Of Automation

Email automation is becoming increasingly popular amongst businesses. Automated emails can be sent out to customers at predetermined intervals, eliminating the need for manual intervention. Automation can also be used to send out customized emails based on the customer’s preferences and previous interactions with the brand.

3. Personalization

Email marketing is all about personalization. Your emails should be customized to the individual customers and tailored to their needs and interests. Use email segmentation to target customers who are interested in specific products or services and customize the emails to their individual preferences.

4. Interactive Content

Interactive content in emails is becoming more popular. Including videos, surveys, and polls in emails can help to engage customers and make them more likely to respond. Interactive content is also great for gathering feedback from customers and getting to know their needs and preferences better.

5. Increased Automation

Automation will continue to become increasingly important in email marketing in 2018. Automated emails can be used for everything from customer onboarding to targeted campaigns and lead nurturing. Automation also helps to increase efficiency and reduce the amount of manual labor required for sending out emails.

By staying up-to-date on the latest email marketing trends and utilizing the right tools, businesses can ensure they are able to effectively reach out to their customers and promote offers via email. With the right strategy, email marketing can be an effective tool for businesses to connect with their customers.

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