You may have heard the saying ‘A picture is worth a thousand words’. This couldn’t be more true when it comes to digital marketing. If you want to attract, engage and retain customers you need to leverage digital marketing to it’s fullest potential.
In order to do this you need to set up a clear plan. A plan that will form the platform for all your email marketing activity. You can’t simply set up a drip campaign and expect it to work. You need to look at the bigger picture and consider your target audience, growth objectives and the resources available to you.
In this article I’m going to walk you through the process of creating an ultimate email marketing plan using HubSpot. You’re going to learn how to set up an email drip campaign, segment your emails and much more.
Set Up A Plan
Before you get started it’s important to set up a plan. This plan should be a living document that you update and refer back to whenever needed. The best way to do this is with the help of a tool like HubSpot.
You can start by creating a new project in HubSpot that will form the basis of your email marketing activity. I’ll call my project ‘Email Marketing Strategy’. In the next section we’ll delve into how to set up a drip email campaign in HubSpot.
Create A Hypothetical Email Newsletter
Now that you have a plan in place it’s time to craft some email content. The best way to do this is with the help of a tool like HubSpot. You can use the email marketing tool to create a hypothetical email newsletter. This way you can test out different styles/topics and see how your target audience reacts.
While you’re at it, you might as well create a few more and see how your target audience reacts to them. You can use the same tool to create a piece of content and email it to yourself for testing. Just give it a try and see how it works for you. You can find a helpful tutorial on creating a drip email campaign in HubSpot here.
Style And Format Your Emails
Once you have your hypothetical email newsletter created it’s time to get creative. You need to consider the different aspects that make up a good email pitch: Header, body text, call-to-action, image and video content.
You can test out different styles and topics with your newsletter and see how your target audience reacts. Once you found out what resonates with your audience you can work on creating more content of that type.
For the format of your emails I recommend using something called ‘Matrix Email Formatting’ found here. It’s a free tool from MailChimp and does exactly what the name suggests. With this tool you can set up different content types for your emails (like a welcome email or a sale email) and then choose the style and layout for each one. It’s a great place to start if you want to format your emails in a certain way.
Plan For The Future
Organising your email marketing activity into a plan is one of the most important things you can do. This way you can keep track of what you’re doing and make sure you’re constantly improving your strategy. Email marketing is constantly changing and evolving so it’s important to stay ahead of the game and make sure you’re always reaching out to your target audience. Make sure you add new ideas and features to your plan as you go along and keep testing new things to see how your audience reacts. This way you’ll continue growing your business while also keeping up with the ever-changing world of email marketing.
Creating an ultimate email marketing plan is not that difficult. All you need is a little time, some creative thinking and the willingness to learn. Don’t be afraid to get started and create your plan today, you’ll be glad you did.