Many business owners and entrepreneurs struggle with the daunting task of keeping track of all their website’s sales channels. Trying to keep up with the latest marketing trends and digital marketing technology is extremely time-consuming. That’s where a specialist tool called Marketo comes in.
Marketo is a leading provider of cloud marketing software products that streamline the process of delivering marketing emails. The company was founded in 2008 and is headquartered in San Francisco, with offices in the UK, Germany, and Australia. Marketo has recently been named the number one email marketing tool for business owners in the world.
Here are the best free tools for creating and sending out professional-looking marketing emails that will have your subscribers begging to subscribe.
AWeber
AWeber has been hailed as the number one email marketing tool for businesses due to its vast array of features and high customer support. The tool is popular among B2B marketers.
AWeber is free, but you’ll need a valid email address to sign up. After setting up your account, you’ll be able to choose from a range of professional-looking email templates, set up automated emails, and set up custom email content.
The best part of AWeber is that you can literally just drop in your email address and start receiving emails straight away. All you need to do is click on the confirmation link that comes with every email to confirm your identity.
Constant Contact
Another great option for email marketing is Constant Contact. This email marketing tool allows users to easily create and send newsletters, emails, and direct mails to customers. Users can choose from a selection of beautiful, pre-designed templates or can opt to create their own templates using a drag-and-drop editor.
Constant Contact is owned by HubSpot and is part of their marketing suite. HubSpot is a digital marketing platform used by almost all businesses in some shape or form. So, it’s not a huge surprise that their owned products are some of the best when it comes to email marketing. With Constant Contact, you get a free trial, after which you’ll need to pay $34.99 per month or $499 per year. So, it’s really up to you whether you want to continue using the product.
eMail Me
eMail Me is a free tool that allows you to create and send out professional-looking marketing emails using a variety of marketing techniques and tools. The best part is that you don’t need a design team to get started, simply connect your email service and you’re good to go. Once you’ve created your email, you can either test it out or send it off to your subscribers.
eMail Me’s unique and innovative feature is called ‘personas’. These are digital avatars that represent real people. When you create a persona, you’ll be given the option of customizing their appearance with a range of different hair, skin, and eye colors. You can then assign them a set of digital tags that allow you to target them with specific marketing messages.
Although eMail Me is free, you’ll need a valid email address to sign up. After setting up your account, you’ll need to confirm your email address by clicking on a link that will send you an email. After that, you’ll be able to continue using the product and start experimenting with your new email.
MailChimp
MailChimp is another great option for creating and sending out professional-looking marketing emails. What makes it special is its integration with other popular tools and the variety of design templates that it provides. When you sign up for a free account, you’ll get a welcome email that will contain a link to the ‘Get started’ page. From there, you can choose to either host your own emails or connect to a Gmail account.
If you choose to use MailChimp, you’ll need to confirm your email address by clicking on a link in the confirmation email or on the Get started page. You’ll then be able to set up your account and begin creating and sending out professional-looking emails.
HubSpot
Last but not least, let’s not forget about HubSpot. This is a marketing automation tool that will streamline your email marketing campaign and allow you to follow up with customers via email for sales or marketing purposes. You can use HubSpot’s autoresponder to send out automated emails or you can choose to do it manually. The best part about HubSpot is that it integrates with almost all other social media and email marketing tools so that you can easily send out one email using a single platform.
You can try HubSpot for free for 14 days before you need to make a payment. After that, you’ll need to pay either $5 per month or $50 per month depending on whether you want to access the premium features or want to continue using the free version.
In case you want to try out all these tools, or just some of them, you can go through our comprehensive guide to the best email marketing tools that can help you find the one that’s right for your business.