Email marketing is a type of digital marketing that helps businesses of all sizes reach out to existing customers via email, social media, and dedicated landing pages.
Whether you’re just starting up or already have an established business, knowing what sorts of email marketing campaigns can help you grow your business is vital.
This guide will tell you about the top 10 email marketing campaigns that can help your business grow.
1. Product Launch Emails
When you launch a new product or service, you’ll likely send out a variety of emails to gain support from your audience and to announce the new item to the world.
For instance, if you’re launching a new health product or supplement, you might send out emails to promote the item, provide information about the benefits of the product or service, and even offer a special discount if someone opts in to receive such communications.
2. Holiday Gift Guide
During the holiday season, marketers from all over the world celebrate, indulge, and engage with their audience via email marketing.
You might consider using the summer or winter holidays as the cutoff date for your holiday gift guide, as many retailers and brands take a break during these times and your email list may be a bit smaller during the off-season.
Your gift guide might look something like this:
- An eco-friendly mug that promotes your green business goals
- A sleek travel mug that keeps your beverages cold on the go
- A classic mug with a fun theme that promotes your favorite festive spirit
- A ceramic chocolate mug that keeps your hot drinks hot
- A travel mug that keeps your drinks cold on the go
- An elegant car mug that promotes your car-related interests
- A cycling helmet that protects your head while you cycle
- A Bluetooth speaker that connects to your phone
- A USB charger for your device
The important thing to keep in mind about the above list is to try and vary your subject lines and messages to keep your email campaign interesting and engaging.
3. Anniversary and Baby Shower
On the occasion of a birthday, wedding, or other special event, you might send out an email to your audience to wish them well.
Your message might contain a link to a relevant web page, or it might just consist of an offer of congratulations or a gift.
This email might follow the same pattern as the above guide, but with a slightly different focus. Your interests will determine the content of your email message and the product or service you promote via the email referrer. For instance, if your interests lie in finance, you might send out an email about stock market trends or news items related to your niche.
4. New Store Opening
If you’re opening a new store or expanding to a new area, you might want to promote the opening of your new location via email.
Your email might contain important information about the grand opening, or the event might be portrayed as a promotional email.
You might send out a mass email to your audience, or you might choose to send out a targeted email to those you perceive to be most likely to be interested in your new store or opening. In either case, your email should contain information that is valuable to your audience. For example, if you’re opening a bookstore in the city where they live, your email might include a discount coupon for a nice cup of coffee from your favorite coffee shop.
5. Retirement Plans
If you’re promoting an investment product or service for retirement planning, you might consider using the occasion of a birth anniversary or other milestone to remind your audience about the importance of having a plan.
A traditional retirement plan might involve drawing money from your accumulated assets, investing it in a portfolio of stocks and other securities, and planning to spend the rest of your days traveling the world and enjoying yourself. If that’s the type of lifestyle you wish to pursue, you might want to consider taking out a retirement plan.
Depending on your niche and the type of plan you’re promoting, you might consider using milestones such as retirement days, or anniversaries of your plan’s inception to keep your audience engaged. For example, if you’re a financial advisor, you might want to consider using the occasion of a client’s birthday as an email marketing opportunity to remind them about the importance of saving and investing.
6. Sales Funnel
If you’re in the sales process, you might want to use email marketing to introduce people to your product or service and navigate them through the levels of the sales funnel.
At the very beginning, you might send out an email to introduce yourself and your brand. Then, you can use automated email campaigns to send out follow-up emails at later stages in the funnel to retain and close that elusive customer.
7. Customer Loyalty
If you have existing customers, you might want to use email to encourage them to become brand advocates and engage with your company via social media and other digital platforms. Doing so can help you gain credibility, retain existing customers, and encourage those who are yet to become customers to do so.
To gain customer loyalty and trust, you must provide them with value and ensure they feel their needs are being adequately addressed. As a result, your customers will feel valued and appreciated as they continue to provide valuable content via your email list. In the event your customer values your company’s product or service, they will be inclined to promote it to their friends and followers via social media. In this way, you can benefit from customer-generated free media that may ultimately result in sales.
8. Event Reminders
If you have upcoming events that your audience might find valuable or interesting, you might want to use email to remind them. You can create a list of reminders and send out an email at the appropriate time.
For example, if you host an industry conference each year in your city and one of the topics this year is related to web hosting, you might want to send out an email blast a few days before the event to remind people that it’s nearly time for the conference.
9. Customer Service
If you operate a customer service department, you might want to consider using email to communicate with your customers. Your approach might involve using live chat or sending out a small group of support emails to resolve their issues quickly and efficiently. You might also choose to phone your customers to get more immediate results or provide in-house support via email or live chat if they have a complex problem that needs resolving quickly and accurately. For instance, if you’re a tech support brand, you might want to use the occasion of an anniversary or other special event to phone your customers to remind them that your brand values transparency and reliability.
If you’re in the sales process and choosing to use email to close the deal, you might want to try and use automated emails to follow-up with interested parties. Doing so can help you gain credibility with potential customers, shorten the sales cycle, and increase your conversion rates.
As you hopefully now know, there are numerous occasions that you might choose to promote via email. When doing so, you must keep your audience engaged and interested in your content so that they continue to interact with you via email and other digital platforms. Additionally, you must choose your email marketing campaigns wisely, experimenting with a few key items to see which ones perform best for your business.